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FULL NAME Khin Mya Yin Kyaw

TALENT HIGHWAY MANAGEMENT
CENTRE
INSTITUTE
STUDENT ID LXIIS.MBA.
EXAMINATION UNIT CODE J/615/2682
PERSONAL DEVELOPMENT FOR
EXAMINATION SUBJECT NAME LEADERSHIP AND STRATEGIC
MANAGEMENT
SUBMISSION DATE 14-MAY-2023
LECTURER’S NAME Dr.AUNG THURA
ACADEMIC YEAR 2023-2024
SEMESTER MONTH JULY-AUGUST
PROGRAM MBA IN MANAGEMENT
STUDENT SIGNATURE

Ans: (1)
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Influence: Leadership involves the ability to influence and guide others toward a common
goal.
Steve Jobs was a master influencer. He had an uncanny ability to inspire and motivate his
team to pursue ambitious and innovative projects. His charisma and vision compelled people
to follow his lead, even when the path was uncertain. He convinced his team, partners, and
customers that Apple's products were not just tools, but essential parts of their lives.
Direction: Leadership provides clear direction and purpose to achieve objectives.
Jobs was known for setting a clear and unwavering vision for Apple. He emphasized
simplicity, elegance, and user-friendliness in their products. His direction drove the
company's focus on creating groundbreaking, design-driven technology that changed
industries. He was committed to creating products that were not only functional but also
beautiful and seamlessly integrated into people's lives.
Alignment: Leadership aligns the efforts of individuals towards a shared goal.
Steve Jobs had a remarkable ability to align his team's efforts around his vision. He fostered a
sense of shared purpose and commitment among Apple employees. His attention to detail and
insistence on perfection pushed everyone to strive for excellence. This alignment was evident
in the cohesive design language of Apple's products, their seamless integration, and the
consistent user experience across their ecosystem.
Inspiration: Leadership inspires and motivates others to perform at their best.
Steve Jobs was a master storyteller and presenter. His product launches a way of making
people believe in the potential of technology to change the world.
His passion, enthusiasm, and personal commitment to Apple's products inspired not only his
team but also the broader industry and consumers worldwide.
Impact Under Steve Jobs' leadership, Apple had a profound and lasting impact on multiple
industries. The introduction of the iPod revolutionized the way we consume music, while the
iPhone redefined communication and computing. These products reshaped industries and had
a ripple effect on global culture and society many other companies want to emulate that Jobs'
design.
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Visionary Thinking: Steve Jobs had a remarkable ability to envision the future and think
beyond the current limitations. He foresaw trends and technologies that were yet to emerge,
which allowed Apple to stay ahead of the competition and create revolutionary products like
the iPhone, iPad, and MacBook Air.

Innovation and Creativity: Jobs was a champion of innovation and pushed his team to think
creatively and come up with groundbreaking ideas. He encouraged a culture of
experimentation and was known for his insistence on "thinking different."

Attention to Detail: Jobs had an extraordinary attention to detail and demanded perfection in
the design and functionality of Apple's products. His obsession with every aspect of product
design, from the user interface to the packaging, contributed to Apple's reputation for
excellence.

Risk-Taking and Bold Decision-Making: Jobs was willing to take calculated risks and make
bold decisions that often-defied conventional wisdom. For example, the decision to shift from
producing traditional desktop computers to focusing on portable devices like the iPod and
later the iPhone was a significant risk that paid off immensely.

Passion and Dedication: Jobs' passion for his work was infectious, and he instilled a sense of
dedication and commitment in his team. His enthusiasm inspired others to go above and
beyond and share in his vision for transforming industries.

Effective Communication: Jobs was a charismatic and persuasive communicator. He had the
ability to articulate his ideas clearly and motivate his team to work towards a common goal.
His product presentations, like the famous iPhone launch in 2007, were masterful examples
of his communication skills.

Customer-Centric Approach: Jobs understood the importance of putting the customer first.
He focused on creating products that provided meaningful value to users and aimed to exceed
their expectations. This customer-centric approach helped Apple build a loyal and passionate
user base.
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