Qualitative vs.

Quantitative Research
How well can you
investigate?
 Animals in Hiding
Find the name of the animal hidden in each
sentence.
Close the door at once!

Close the door at once!

1. That will be a real help.
2. She came late every day.
3. He came to America today.
4. Eric owes me ten cents.
5. We made errors in each one.
6. Do good workers succeed?
7. If I shout, he’ll hear me.
8. If Roger comes, we’ll begin.
9. We will go at two o’clock.
10. Is it the sixth or seventh?
11. In April, I only came once.
12. I’ll sing, you hum on key.
13. She clothes naked babies.
14. At last, I, Gerald, had won.
15. Was Pilar mad, ill, or glad?
 Qualitative Quantitative

Produces numerical
Generates textual data or information
data (non- that can be
numerical) converted to
numbers
 Qualitative Quantitative
Suitable for All about numbers,
exploratory used to quantify
research— opinions, attitudes,
individual behaviors, and other
defined variables
experiences, with the goal to
thoughts, opinions support or reject
and trends hypotheses
Qualitative Quantitative

Assumptions Hypotheses
 Qualitative Quantitative
Requires an
iterative design— Directly answers
data collection and the research
research questions questions; goals to
are adjusted accept or reject
according to what is hypotheses
discovered
Qualitative Quantitative

Done with a few Done with a wider

informants population
 Qualitative Quantitative
Interviews, focus
group discussions,
observations (e.g. Surveys and
eye tracking or questionnaires
automatic facial
expressions)
 Qualitative Quantitative

Data are analyzed

Data are analyzed
through numerical
by themes from
comparisons and
descriptions by
statistical
informants
inferences
 Qualitative Quantitative

Data are reported

Data are reported
through statistical
in the language of
analyses (ANOVA, t-
the informant
test, Pearson-r, etc.)
Types of Research in
Different Fields
 Types of Research
in Different Fields

 Applied
 Basic
 Descriptive
 Correlational
 Experimental
 Historical
 (1) APPLIED Research

 Designed to solve practical problems

of the modern world, rather than to
acquire knowledge for knowledge’s
sake
 (1) APPLIED Research
 Goals:
to improve human condition
to find solutions to everyday problems
to cure current illnesses
to develop technologies
 (1) Examples APPLIED
Research Questions
 How can we double the production of
rice?
 What are the ways to manage
schizophrenia?
 What methods can be used to
prevent criminals from acting again?
 (2) BASIC Research
 Referred to as fundamental or pure
research
 It is driven by a scientist’s curiosity or
interest to answer a specific question
 Goal: to extend man’s knowledge,
not to create or invent things
(2) BASIC Research Questions

 What is the normal blood sugar level?

 What is the genetic code of a fruit fly?
 How do mushrooms reproduce?
(3) CORRELATIONAL Research

 Systematic investigation or statistical

study of relationships among two or
more variables without necessarily
determining cause and effect
(3) CORRELATIONAL Research
 How do male and female students see
colors?
 How is Facebook increasing people’s
envy and insecurity?
 What is the relationship between a
person’s income and his restaurant
choices?
 (4) DESCRIPTIVE Research

 Used as a means of discussing new

meanings, describing what exists,
determining the frequency with
which something occurs
 (4) DESCRIPTIVE Research
 What are the top 5 social media
websites used by Filipinos?
 How much do SHS students spend in
scrolling their Facebook feeds?
 What percentage of Filipino men and
women exceed their daily calorific
allowance?
 (5) EXPERIMENTAL Research
 Objective, systematic, controlled
investigation, for the purpose of
predicting and controlling
phenomena and examining
probability and causality among
selected variables
 (5) EXPERIMENTAL Research

 Does Coke Zero really has no sugar?

 Which removes stains better, Ariel or
Tide?
 Which detergent has more chalk,
Breeze, Champion, or Surf?
 (6) HISTORICAL Research
 Involves the analysis of events that
occurred in the past.
 It shows patterns in the past and over
time which can help us see where we
came from and what kind of solutions
we used before
 (6) HISTORICAL Research

 How did humans evolve?

 What are the earliest forms of writing
used all over the world?
 How did the Cavitenos use the
Revolution Years Tunnel?
 Name the type of
research suited for the
given questions.
1. Are athletes good role models?
2. Is grass-fed carabao’s milk creamier
than commercially-fed carabao?
3. What are the effective strategies to
encourage teenagers to register in
COMELEC?
4. What did the world go through
before that started the birth of
surrogate mothers?
5. What effect does daily use of
Instagram have on the attention
span of under 16s?
6. What factors led to women gaining
the right to vote in the UK in 1918?
7. What is the ideal age for consuming
alcohol?
8. What is the relation between a
student’s language proficiency and
his understanding of idiomatic
expressions?
9. What is the relation between a
student’s vocabulary load and his
pronunciation in a speaking test?
10.Why is there a housing crisis in the
Philippines?