SHIBIN SEBASTIAN

CONTACT: 08212 410719, 09886602351, E-MAIL: SHIBINS@YAHOO.COM

MANAGERIAL LEVEL ASSIGNMENTS IN SALES & MARKETING, BUSINESS DEVELOPMENT, RELATIONSHIP MANAGEMENT AND
MARKET RESEARCH WITH A REPUTED ORGANISATION

PROFESSIONAL SYNOPSIS

A RESULT ORIENTED PROFESSIONAL WITH NEARLY 13 YEARS OF COMPREHENSIVE SKILLS & KNOWLEDGE IN:

~ STRATEGIC PLANNING ~ BUSINESS DEVELOPMENT ~ DISTRIBUTOR MANAGEMENT

~ NEW MARKET DEVELOPMENT ~ RELATIONSHIP MANAGEMENT ~ MARKETING & DISTRIBUTION
~ TEAM MANAGEMENT ~ PROMOTION & LAUNCHES ~ KEY ACCOUNT MANAGEMENT

Presently working with Reliance Capital Asset Management Ltd., Bangalore (Reliance Mutual Fund) as
Regional Manager- Kerala. An Out-of-the-Box thinker with a flair for charting out marketing strategies and
contributing towards setting up distribution networks enhancing business volumes & growth and achieving revenue
and profitability norms.Result oriented focused & effectual leader with demonstrated skills in turnaround of
underperforming businesses. Possess expertise in working in multicultural environments with the distinction of
understanding & exploring new markets for businesses growth and set up / streamline operations. Expertise in
tapping prospects and analyzing their requirements, rendering technical guidance to the client. Adept in
conceptualizing & executing strategies to drive business growth & achieve desired target as well as monitor
competitor activities to retain market share. Significant experience in the management of business operations,
execution of business plans for achieving profit targets and general administrative tasks.

Holds the distinction in conducting a detailed study project report for Nestle and received an appreciation by all
achievement oriented with excellent ability to manage change with ease. Exceptionally well organized with a track
record that demonstrates self motivation, creativity & initiative to achieve personal & corporate goals.

CORE COMPETENCIES
Marketing / Business Development
 Utilizing client feedback & personal network to develop marketing intelligence for generating leads.
 Identifying streams for revenue growth & developing marketing plans to build consumer preference.
 Conducting competitor analysis by keeping abreast of market trends & achieving market share metrics.
 Analysing & reviewing the market response / requirements and communicating the same to the sales teams
for accomplishment of the business goals.
 Effectuating pre-planned sales strategies for accomplishment of performance milestones.
 Exploring and developing new clients and negotiating with them for securing profitable business.
 Negotiating the price and involve in technical discussion with the customers/ Distributors.

Distributor Management
 Liaising with the distributor in order to achieve the set target, along with identifying and developing reliable
dealers / distributors for increasing market visibility.
 Monitoring end-to-end process flows in order to ensure operational efficiency through distributors.
 Appointing the new dealers & sub dealers in the region and training the dealer team.
 Developing & expanding the distribution channel network to enhance product reach & business targets.

Key Account Management

 Identifying prospective clients from various sectors, creating new business opportunities, generating business
from existing account, thereby achieve business targets.
 Delivering presentations / seminars & product promotion schemes to the prospective clients & dealers.
 Interfacing with clients for understanding their requirements & suggesting the most viable solutions / products
and cultivating relations with them for customer retention & securing repeat business.
 Developing relationships with the customers in target markets for business development.

Team Management
 Imparting continuous on job training to the workforce for enhancing their productivity & operational efficiencies
through knowledge enhancement / skill building.
 Managing a team and monitoring their performance to ensure efficiency in process operations & ensure
meeting of individual / group targets.

CAREER HIGHLIGHTS

Reliance Capital Asset Management Ltd., Kerala (Reliance Mutual Fund) Since Oct’15
Regional Manager-Kerala

Accountability
 Ensuring Customer Service & Compliance and adopting innovative ideas to increase customer/ Distributor
satisfaction.
 Managing a team and monitoring their performance to ensure efficiency in process operations & ensure
meeting of group targets
 Leading a team of 25 and overseeing entire work related to Reliance Amc at Kerala region
 Ensuring Customer Service & Compliance and adopting innovative ideas to increase customer satisfaction.
 Managing An AUM OF 1050 Crores across Kerala.
 Ensuring Customer Service & Compliance and adopting innovative ideas to increase customer satisfaction.

Reliance Capital Asset Management Ltd., Bangalore (Reliance Mutual Fund) Since
May’10 to Sep’15
Regional Manager National Distribution

Accountability
 Ensuring Customer Service & Compliance and adopting innovative ideas to increase customer/ Distributor
satisfaction.
 Managing a team and monitoring their performance to ensure efficiency in process operations & ensure
meeting of individual / group targets.
 Leading a team of 3 and overseeing entire work related to National Distributor Channel.
The Highlights
 Demonstrated excellence in increasing AUM, Net Sales, & Market Share at ND Channel Bangalore
 Spearheaded the work related to channel management across National Distributors.
 Played a key role in managing the distribution network of ND- Channel across Bangalore
 Effectively managed a business/ Aum of 800 crore
 Successfully managed Many Nfo and played a key role in increasing the Aum.
 Demonstrated professional excellence in increasing the AUM by 300 Crore to 800 Crores
 Was awarded super achiever for Qtr 2 ( 2010) and Qtr 4 ( 2011) Area Manager Category.
 Was awarded super achiever for Qtr 2 ( 2014/2015) Regional Manager Category
 Was awarded the Best Team for 2013-2014
 Best Regional Manager for South for the year 2014-2015

Reliance Capital Asset Management Ltd., Mysore Cluster (Reliance Mutual Fund) Since
Oct’07 to April 10
Branch Manager

Accountability
 Ensuring Customer Service & Compliance and adopting innovative ideas to increase customer satisfaction.
 Managing a team and monitoring their performance to ensure efficiency in process operations & ensure
meeting of individual / group targets.
 Leading a team of 6 and overseeing entire work related to corporate channel, Alternative Channel, Banking
and Distribution.
The Highlights
 Demonstrated excellence in increasing AUM, Net Sales, & Market Share at Branch;
 Spearheaded the work related to channel management across IFA’s, National Distributors & Bank
 Played a key role in managing the distribution network across Mysore, Mandya, Coorg, Chikamagalur, Tumkur
and Hassan.
 Effectively managed a business of 100crore
 Successfully managed 2 Nfo i.e. Reliance Natural Fund & Reliance Infrastructure Fund and Played a key role in
increasing the Aum by 16.5 crore and 9.5 crore respectively.
 Demonstrated professional excellence in increasing the AUM by 80 Crore (from 21 Crore to 80 Crores)
 Instrumental in managing and establishing big corporate client across the Cluster.

EXPERIENCE WITH DBS CHOLAMANDALAM DISTRIBUTION. Since

July 07 to Oct’07
--------------------------------------------------------------------------------------------------------------------------------------
Territory Manager - Investments

The Highlights

 Managing a team of Relationship managers

 Selling Wealth Management Products such as Mutual Funds, Pms , Direct Equity, Insurance
 Qualified for Foreign tour in the First Month of Joining.

Home Loan Services Ltd (HDFC Home Loans), Mysore Dec’05-Jul’07

Team Sales Manager

Accountability
 Managing day to day activities including interaction with various company employees, self-employed
professionals and builders in Mysore in order to fetch more business in housing loan.
 Administering a team of 12 Executives covering corporate like Infosys, Jubilant, Nestle, Hll, SPI,
 Recruiting and leading a team of Marketing Executives.
 Acquire client base, develop, nurture and maintain relationships with clients.
 Providing satisfactory services to the customers & keeping good relationship with customers.
 Co-ordinating the sales activities between HLSIL & HDFC.
 Formulating business plans and performing various activities like placement of Kiosk, sending mailers to
existing customers for references, etc.
 Conducting and imparting sales & product training to fresher.

The Highlights
 Played a key role in setting up operations for the HLSIL Group in Mysore, Mandya and Nanjangud.
 Processed disbursement of a single loan for Rs.99 lakhs. (Highest in HDFC, Mysore).
 Handled a business of 1.5 crore on monthly basis.
 Demonstrated skills in managing all the top builders in Mysore.
 Product Handled: Home Loans, mortgage loans, Home Loans and Insurance

MRF Ltd., North Kerala Jun’04-Nov’05

Executive-Sales and Marketing

 Managed over 43 product groups across north Kerala.

 Providing services to the existing dealer network and handling dealer complaints.
 Settling claims and ensuring collections.
 Mapping and implementing demand generation activities and developing markets.
 Providing information to superiors by way of reports and through unit meets and tracking competitor activity.
 Managing the customer complaints and providing support to the Helpline initiative.
 Understanding the stated and implicit needs of the customer Developing/modifying products to match needs.
ICICI Prudenential Life Insurance, Mangalore Sept’03-May’04
Financial Service Consultant

Accountability
 Interacting and coordinating with operational bank and conducting bank branch promotional events.
 Motivating bank branch staff for insurance sales and involved profit center activities.
 Managing entire sales and implementing new strategies to increase the business of the organisation.
 Conducting financial planning and research to predict the risk associated with it.

The Highlights
 Instrumental in setting up operations for the Bancassurance Group in Mangalore, Udupi and Manipal.
 Managed 6 relationships spread across two districts of Icici Bank, Lord Krishna bank and Bank of India.

Cycle Brand, Mysore Jun’02-Aug’03

Executive (Trainee)-Sales and Marketing. (Rangsons Group)

 Visiting various areas like high gap areas, drop areas, Van sales in high gap areas and conducting market
research retail audit.
 Building brand awareness through conducting road shows, intense selling in high drop areas ensuring
positioning in tune with market requirements and competitor profiling to capture optimum market shares
across Maharastra, Karnataka, Kerala, Andrapradesh and Tamilnadu.

PROFESSIONAL QUALIFICATION
 MBA (Human Resources) from T.T.L College of Business Management, University of Mysore in the year 2002
with First Class marks.
 Post Graduate Diploma in Marketing Management from Karnataka State Open University in the year 2000
with first class and secured 7th rank.
 BBM (Marketing) from VidyaVardhaka, University of Mysore in 2000 with First Class marks.

Certification Course
 AMFI Mutual Fund Certification Course.
 NSE’S Certification in Financial Markets –Financial Markets: A Beginners ‘Module.
 NSE’S Certification in Cash Markets –Financial Markets: Dealers ‘Module.
 Certificate Course from NIIT (MS-Office, UNIX, C, C++; Quality Management and Software Engineering).
 Certificate in Computing (CIC) from Indira Gandhi National Open University (IGNOU).

SUMMER TRAINING
During MBA
Organisation : Nestle India Limited, Nanjangud, Mysore
Description : The aim of the project was to analyse the effectiveness of the prevailing system
In the factory identified the defaulters.
Accountability :
 Conducting detailed study project report entitled leave management system.

The Highlights :
 Recommended methods to overcome leave problems.
 Received appreciation from various executives in Nestle on my work.

During BBA
Organisation : Lunars Rubber Industries Ltd., Mysore
Title : Sales promotion
Accountability :
 Identifying new promotional strategies to enhance sales on an all India basis
The Highlights :
 Suggested various methods of sales promotions which suited company’s budget.
 Gained valuable exposure by interacting with marketing people in the organization.
 Company initiated and implemented some of my suggestions to their benefit.

PERSONAL DETAILS
Date of Birth : 10th April 1978
Address : No. 236, Shalom Belvatha, RBI Post, Near Infant Jesus Church, Mysore -570003
Languages known : English, Hindi, Kannada, Malayalam and Tamil
Marital Status : Married