ARELLANO UNIVERSITY

JOSE ABAD SANTOS CAMPUS – SENIOR HIGH SCHOOL

3058 Taft Avenue, Pasay City

Name: Kenneth Daniel B. La-ab Date: 25/08/2023

Grade/Track/Section: 12 STEM – 8 Room No: 320

ACTIVITY NUMBER : 3
SUBJECT : Applied Entrepreneurship
TOPIC : Recognizing Potential Market
LEARNING TARGET : The learner should be able to demonstrate understanding of what a business plan
is, underlying principles, its importance in entrepreneurship and the fundamentals
of preparing a comprehensive business plan.
REFERENCES : Module in Entrepreneurship, prepared by: Dimatulac, Olivia, School of
Business and
Commerce, Arellano University (Main)

PART I : Concept Notes

The macro environment reefers to the “big or macro forces” that affects the area, the industry, and the market, to which
enterprise belongs to. It can be divided into five categories:

1. Socio-Cultural Environment

2. Political Environment

3. Economic Environment

4. Ecological Environment

5. Technological Environment

PART II : Questions

Creative Exercises. Write down 3 opportunities do you see in each of the objects listed below:

1. An empty tissue paper roll.

I. Pencil or Art materials organizer
II. Plant starter
III. Firestarter
2. A fallen tree branch.
I. Chop it and turn it to firewood (sell it)
II. Make a furniture (sell it)
III. Sell the whole branch to a furniture shop
3. A chair.
I. Sit on it
II. Nap on it
III. Sleep on it

Identify at least three needs you feel has not been met around your school.

1. School Library 3.School Lobby

I. New Books I. Temperature (too hot)
II. Nothing, library is almost perfect II. Comfortable Seat
III. I’m satisfied in library III. ________________________________
2. School Canteen 4. School Clinic
I. Food Quality I. never been to the clinic
II. Prices of products II. never been to the clinic
III. Type of food that they are selling III. never been to the clinic

Teacher’s Stamp / Signature: ______________________

Date signed: ___________________________________