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  • Hudson-Readers 0

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    Tenebrae Lux
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    This spreadsheet models the risk and realities of net sales increases from advertising spending on standard and enhanced products in India and China. It shows the net sales increase per dollar spent on advertising, total projected sales increases, proposed spending amounts by market and product type, and constraints like the total budget and required minimum sales increases.

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    _c937c4905c638c52925b5be93bd4f77c_Hudson-Readers_0

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    This spreadsheet models the risk and realities of net sales increases from advertising spending on standard and enhanced products in India and China. It shows the net sales increase per dollar spent on advertising, total projected sales increases, proposed spending amounts by market and product type, and constraints like the total budget and required minimum sales increases.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views1 page

    Hudson-Readers 0

    Uploaded by

    Tenebrae Lux
    This spreadsheet models the risk and realities of net sales increases from advertising spending on standard and enhanced products in India and China. It shows the net sales increase per dollar spent on advertising, total projected sales increases, proposed spending amounts by market and product type, and constraints like the total budget and required minimum sales increases.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    A B C D E F G H

    1 Hudson Readers_0.xlsx
    2 Modeling Risk and Realities
    3
    4 Net Sales Increase (in $ per $ spent on advertising) Total Net Sales Increase
    5 Product/Market India China (in $ millions)
    6 Standard 0.05 0.04 9.00
    7 Enhanced 0.02 0.03
    8
    9 Spending Amounts (in $ millions)
    10 Product/Market India China
    11 Standard 120.00 75.00
    12 Enhanced 0.00 0.00
    13
    14 Constraints
    15 Total Spending Budget 195.00 195
    16 Sales Increase in India 6.00 3
    17 Sales Increase in China 3.00 3
    18 Sales Increase for Enhanced Version

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