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Value Creation Strategies in Retail

JDCC Knowledge Sharing

Thomas Dixon

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How can Brick & Mortar (B&M) retail
companies still generate value when
fighting eCommerce?

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1. Densifying Store Count in Concentrated Geographic Area

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Densify Store Footprint
Total Number of Stores
10% CAGR

2016A 2017A 2018A 2019A 2020A Current

+100 – 200 Potential New Stores in Existing Markets

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Economies of Scale
1 1
Increased number of
stores

4 2 Larger order sizes

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Negotiate volume
discounts with
3 suppliers
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Higher gross margin to
invest

Lower Costs of Purchased Merchandise as Food Retailer Scales

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Improve Supply Chain Efficiency

Build New Distribution Centers Closer to Existing Stores

Lower Fuel & Truck Localize Product


Reduce Shrink Repair Costs Offerings

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2. Shift to More Efficient Small-Store Format

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Small-Store Format

Decrease Occupancy
Cost

Reduce Operating
Cost

Sales per Store


Remain Flat

New-Store Format to have Higher Operating Margin if Smaller Stores can


Optimize Layout and Reduce Non-Selling Space

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Reduced Capex Requirements
Capital Expenditure to Build a Store
(in $mm, USD)

-X%

Old Store New Store

New-Stores Require X% Less Capital to Build

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Improved Working Capital Efficiency
Value-generative Improvements in Working Capital

Inventory: Improving Inventory Management

Accounts Payable: Paying Suppliers Later

Accounts Receivable: Collecting Payments from Customers Sooner

Improvement in Working Capital Drives Cash Flow Growth

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Case Study: Sprouts Farmers Market
Sprouts Shifted Build to 20% Smaller Stores in Optimized Layout

Improved customer experience in-store (tested through VR in a 3D store layout)

Reduced initial investment required by 20%

Reduced per store operating costs by 20%

Improved new store operating margins by 20%

Lifted FCF Conversion to ~80%

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Cash Flow Conversion Forecast
Free Cash Flow Conversion Forecast(1)
100.0%

90.0% Forecast Period


80.0% 75%
70.0%

60.0%

50.0%

40.0%
40%
30.0%

20.0%

10.0%

0.0%
2015A 2016A 2017A 2018A 2019A 2020A 2021E 2022E 2023E 2024E 2025E 2026E 2027E 2028E 2029E 2030E 2031E 2032E

FCFF Conversion Builds Gradually over Forecast Period

1. FCFF Conversion defined as Unlevered FCF divided by EBIT or Operating Income.


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Sources
Resources to Reference:
• MarketLine Industry Profile: Food & Grocery Retail in the United States
• IBIS World: Supermarkets & Grocery Stores in the US
• McKinsey Insights: Is your company a value creator or a value destroyer?
• McKinsey Retail Insights

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Appendix: Free Cash Flow Impact
Company X
Case 1 Case 2
Revenue $100 $100 Revenue flat – reduce non-selling space, sales per sq. ft increases
(-) Cost of Sales 70.0 70.0
Gross Profit 30.0 30.0
% Margin 30.0% 30.0%
(-) SG&A 15.0 12.0
EBIT 15.0 18.0 Reducing rental expense and operating expense for smaller store by 20%
% Margin 15.0% 18.0%
(-) Tax -3.8 -4.5
(-) Capex -2.0 -1.6 Capex falls by 20% for 20% smaller store
(+) D&A 2.0 2.0
(-) NCWC -10.0 -10.0
Free Cash Flow 1.3 3.9
% Growth 212.0%

1. FCFF Conversion defined as Unlevered FCF divided by EBIT or Operating Income.


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