Feature

MCCP Automation
TM 2.0

Approved Email

Engage
 Engage

Harmonization

MyInsights

Self Assist

PhactMI
Medcomms

MLR

One CRM Integration

EDL Refactor

GRM q4 1.4.2

Rim wave 1
Project Name Project Details

Inclusion of Bussiness Unit(i.e. Role) to create

Enable cycle plans by BU Advanced Cycle Definition for different BU's
whic different CMO's are handling.

Inclusion of new Advanced Cyle Rule for

Bulk upload target uploading Adjustment to he MCCP's as the
adjustments Definiton level along with the Approval of the
IAOP's Coorndinators.

Inclusion of new Advanced Cyle Channel

"Remote Interaction" to the MCCP's to
Include new channel for
Remote Engage calculate the the Sales Reps Attaiments made
for the interaction made through Remote
Meeting in the MCCP
 We were using Territory Management 1.0, with
the implementation of TM2.0 we will be
upgraded our Territory related objects to
Territory2. These changes will be impacted in a
TM 2.0 vast range of codes, page layouts, reports,
fields and so on. The territory changes were
done at Org level. The old Territory Object was
retired and we are niw using Territory2 Object.
We also have 2 new objects Territory Type and
Territory Model.

deployment of Approved Email and Survey for

Events management, EMEA Event Management – EMEA market Only
- Approved Email and (specially for these markets UK, Ireland, Spain,
Survey
Italy and France

We enabled the Approved Email functioanlity

for all Sales and Access Users across all the
Enable Approved Email for regions in EMEA.
Access and Sales Users Earlier, Approved Email functionality was
avaialble to only a few profiles.

Remote Engage
Functionality for all Sales Enabling Engage functionality for all the Rep
and Medica Sales and Medical users in InterAct
Remote Engage Sampling Sampling Capability for Remote meeting

Interaction channel and key

message harmonization Channel and key message Harmonization

MyInsights - MCCP MyInsights for CV User

Self Assist - Interaction Unlo Global Release

Automated process to flow MedComms

documents from hBMS Vault to Elsevier portal

PhactMI Integration
 Heritage Celgene (hCELG) MedComms One
Way Connector.Connector is a one way process
to flow new,updated or reclassified
MedComms documents from hBMS Veeva
Vault to hCELG Veeva Vault

Medcomms Integration

MLR Phase 1 - US Go Live - This release

completed Phase 1 of the Medical, Legal,
Regulatory (MLR) integration program and have
now launched the harmonized MLR review
process for promotional & non-promotional
materials for the US market on the single,
global, validated Veeva Vault – PromoMats
platform
MLR Integration

CRM Integration project BMS and Celgene Merger Integration

EDL Refactor 1.4 The EDL Project implementation is an upgrade t

eTMF GRM q4 1.4.2 Release8 Demands were deployed in Total including chan

Verity 1.2.11 Enabled the IDMP module and enhanced to align w

Client Value Add
1. As there are more than one CMO's in big markets and clusters like Benelux, Iberia,
Germany. So, CMO's can now create the MC Cycles for their BU's by creating defintions for
the BU alone and will not have to wait for the other CMO's to provide the MCCP Data of
others BU's.
2. MCCPs can now be created at the BU level or at the country level as well.

1. Currently, Bulk loads are performed in MCCPs using Mid cycle adjustments after creating
vitalize tickets and using the Bulk upload option at the MC Cycle Plan level if there are
ajustments are for less territories which can be done by CMO's.
2. With this automation the CMO's will now have the ability to create the Bulk Ajustments for
multiple Territories at the sames time and upload the files directly to Interact which will be
processed by the Integration team thorugh the automation process currently implemented.
3. This will reduce the ticket counts that we receive for the Mid Cycle Ajustment loading, Also,
this will redure the burden on CMO's and they can upload the Ajustmens for multiple
territories at the Definiion level instead of going to each Cycle Plan and uploading the
adjustment data.

With the world facing the COVID-19 Global crisis and the Reps not being able to reach out to
the Doctors the Remote Engage Module was intorduced.This enabled the reps to change the
way of connecting to the Doctors virtually via Remote Engage Meetings and the Doctors also
prefer to interact virtually using Remote Interaction instead of having a Face-to-Face
connect.But these interaction were not getting recorded for the reps evalulations in the
MCCP's as there was no channel to record the rep attainments for the Remote Interaction in
the MCCP'
There were only 4 channels of recording rep attainments earlier in MCCP module. So, now we
have introduced a new channel i.e. "Remote Engage" to track the Remote Engage Interaction
performed by the Sales Reps which will now be captured in their MCCP's to track their
attainments.
1. Enabled TM2.0, since TM1.0 will be retired for all Veeva CRM systems by Salesforce from
Summer 2021. We did the transition as part of the same.
2. There is now only one Territory Type for the entire organization and one Territory Model
which consists of the Territory Hierarchy.
3. There was a limit earlier for Account alignment as it was being done via Account Territory
Loader - ATL(107 territories per customer). But now the alignments are directly loaded to the
Object Territory Association Object, which was newly created as part of TM2.0 and hence
there is no limit to the number of territories a User can be aligned to.

-Realize cost savings by reducing involvement of logistics partners – send and manage the
invites
-Moving to electronic Pre & Post Event communications
-Improving customer experience
-Enabling capture of survey results for analytics and insight
-Eliminate manual process outside system

1. Users can now send emails regarding any communication without having to meet the HCPs,
through the Approved Email functionality.
2. This option is also very feasible for the HCP since they can now get valuable information
about BMS products through mail.
3. Tickets will be reduced since User won't have to submitting interactions as they are just
sending an email and will be able to manage the Approved Email Functionality module by
themselves.

1. With the world facing the COVID-19 Global crisis and the Reps not being able to reach out
to the Doctors the Remote Engage Module was extended to all Sales and Medical Reps in
InterAct.
2. This enabled the Reps to change the way of connecting to the Doctors virtually via Remote
Engage Meetings and the Doctors also prefer to interact virtually using Remote Interaction
instead of having a Face-to-Face connect and thus not affecting the Business.
3. Reps can also schedule the remote meeting with multiple HCPs at the same time by sending
the Remote Meeting invite to different HCPs to attend the meeting
Due to current pandemic situation, sales reps are not able to visit HCPs and offer samples.
With this demand, users can sample through existing remote engage functionality and capture
image of HCP’s signature on sample request.
This feature enables a rep driven remote sampling ordering process to allow for prescribers to
order samples and have them shipped directly to their physical locations.
It helps in increasing sales and prescriptions of BMS Products as HCPs can start their patients
on samples of Orencia.
Also ensures safety of both reps and HCPs during the pandemic by limiting direct face to face
interactions.

Initially Interaction subtype field was available to users while recording interactions which is
now replaced with Interaction Channel field on all page layouts in order to standardize
Interaction channel values across BUs. This helps in uniform and easy harmonized user
experience across BUs and drives integration activity through hCLG and core BMS.
New Non CLM Key messages are created for the Sales users which can be added while
recording any interactions with customers.

MCCP MyInsights MyInsights functionality offers visual dashboards to drive the MCCP process
for CV BU in the US. MyInsights helps increase field efficiency by delivering clear visualization
to support cycle planning in one place. It is also useful for optimizing decision making in call
planning and execution by visually presenting the data to the field and assisting them to make
the correct decision on how to communicate with the HCPs.

Self Assist module has automated the entire process by allowing users to unlock the calls
themselves thus removing the time involved in raising tickets and waiting for calls to be
unlocked by admins. Now the reps can modify the interactions by unlocking them instantly.
This module is designed in a way to cater all the legal and compliance needs across globe. So,
an approval process is also created for interactions which require manager's approval before
getting unlocked.

Automated process to flow MedComms documents from hBMS Vault to Elsevier portal which
will leads to better patient outcomes by providing clear, scientifically accurate data to
healthcare professionals.
Connector uses vault loader functionality that drastically reduces the consumption of API.
With the integration with vault loader functionality we are saving around 700 API counts on
daily basis.
The connector has been designed to transfer the documents having an average size of 2 mb
and max size of 2GB.
Post go live the connector is expected to transfer around 750 documents each day.
Automated process to flow MedComms documents from hBMS Vault to hCELG Vault.
In the event of a failure while transferring the documents, an automated email notification is
sent to the support team.
The connector can create upto 500 new documents and update metadata for upto 1000
documents in a single batch.
The Connector has processed more than 900 documents post go-live.
Connector also sends automated email notifications to support team in case of exceeding of
API Limit/Burst Limit.

Reduce cycles with a refined review & approval workflow

Enhance user experience with a centralized global view of product details, documents and
submission to support collaboration
Effectively track the expiration of materials
Further our strategy to migrate to enterprise standard platforms
Lay the foundation to realize significant cost synergies by consolidating platforms across the
heritage companies onto one

CRM Consolidation project is aimed to ensure BMS/Celgene users operate as "One Integrated
Company" for CRM and Celgene users once onboarded are able to use InterAct (BMS CRM
System) effectively.
Expected Documents represent required documents in a study’s TMF. Each Expected
Document will align to a single Document Classification. An Expected Document List (EDL) is a
collection of Expected Documents.
Using Expected Documents and EDLs will result in a more complete TMF. It allows users to set
lists for documents that need to be uploaded. Additionally, users can report on TMF
completeness within a study or across studies. Expected Documents can be updated for
requiredness and number of Expected documents within eTMF. The EDL and milestone
functionality will replace the current placeholder functionality that has proven difficult to
maintain and report TMF completeness.
Each EDL is associated with a Milestone within eTMF. Milestones specify the key intervals at
the study, study country, and study site levels. Milestones also help measure TMF
completeness as they can represent either a length of time a series of tasks are completed or
specific point in time at which multiple tasks are completed.

Release automated document retract feature with SIP based on Eclipse site status. Release
new added permission to contractors, cTBP/eTMF users by introducing hybrid roles. eTMF-SIP
integration were configured to exchange 6 new classifications.
Binder restriction and new document deletion workflow was introduced.

Verity Vault can aggregate Identification of Medicinal Products (IDMP) data , offering a simple
way to compile product data before submitting it to the European Medicines Agency (EMA).
Vault uses a series of algorithms to compile existing submission data in our RIM Registrations
into the IDMP object structure.
RIM vault now include all IDMP objects and the IDMP aggregation algorithm automatically.
Impacted Users

CMO - EMEA, SFE - LATAM

CMO - EMEA, SFE - LATAM

CMO - EMEA, SFE - LATAM

All Users in APAC, China , EMEA, US and
Japan

EMEA - EM

All Reps Sales and Rep Access Users in US,

CA, LATAM, APAC, EMEA, Japan

All Reps Sales and Rep Medical Users in CA,

US, LATAM , EMEA, Regions - 5000 users
Implemented for sampling users in below
regions:
US - 142(IMM), 783(CV)
Canada - 72
APAC - 82

Impacted User - 2000

Rolled out to 783 users

Rolled out to 1600 medical reps and 2100

sales reps across all the applications - July
1st 2020

NA
NA

50+ Users Migrated.

600+ Users Migrated.

1.3 K Survey Response
29 K MCCP data load
155K Customer Interactions
CAR-T Sites & customer affiliation migration
Retaining Audit & Integrity
All eTMF users ~4k+

All eTMF users ~4k+

All 2100 + Verity Users

Data

67 Users enabled with this functionality.

6 Advanced cycle definitions creaed so far already.

Around 40 Ticket/Year
With this feature :
Advanced Cycle Definitions - 42
Advanced Cycle Rules - 55
Advanced Mid Cycle Adjustment - 176638 (Target,Product,Channel adjustments)

NA
4200 Territories (EMEA) & 1800 Territories (US) loaded into new Objects.
33 Informatica Jobs had to be cahnged to accomdate TM2.0 change for region
38 Mappings and Workflows had to be changed for region.
TM2.0 is enabled in Sandbox for all 5 regions .
CTU is delivered successfully without any issue.

Rolled out to 1200 Users

Rolled out to 700 plus users

EMEA - 264, LATAM - 117, CA-9,APAC - 278, Japan-100

400k plus engage interactions reaching 100k HCPs

60k sampled interactions on Eliquis and Orencia

NA

MCCP of all the cv users are visualized using my insights for better progress tracking

Interaction Unlock request since July 1st:

US - 350, CA- 3,JP-8,CH-13,EMEA - 250, LATAM -15
600+ requests raised in total ~ effort savings 600

* Automatically transfer around 750 documents each day from hBMS to Elsevier
portal
* Saving around 700 API counts on daily basis.
* Smooth and secure way of transferring data without any manual intervention
* Automatically transfer of documents each day from hBMS to hCELG vault
The Connector has processed more than 900 documents post go-live.
The connector can create upto 500 new documents and update metadata for upto
1000 documents in a single batch.
* Saving around 700 API counts on daily basis.
* Smooth and secure way of transferring data without any manual intervention

50+ Users Migrated.

System integrated with Globe and Item Master and processes daily files.

In FY20, We have so far completed around 20 Counties in different regions with

600+ Users fully migrated to BMS across Globe.

After training 100% of end Users logging in and are able to use InterAct without
issues
Simplified CRM Org Structure
Increased commercialization effectiveness from all teams leveraging a single CRM
Simplified Reporting and compliance by reducing the number of required data
sources
EDL project has upgraded overall eTMF and SSU modules. EDL refactors, Controlled
document Templates, One click Study Archival and 170+ New
classification/Inactivation/Rename were updated as part of 1.4
400K~ documents were reclassified as part 1.4 against newly created classification.

Simplified document deletion after placing binder restriction to users.

Improvements to eTMF-SIP integrations.

1. Simplifing the process of submitting the records for approval.

2.Automatic way of maintaining the submissions in better form
Overall Feature's Business KPI

LATAM:
Enabled MCCP design framework for 10 CMOs , Goal Edit
Feature for 153 field users
So far 550 MCCP plans created using this framework With 24
Advanced Cycle Definitions Target Loaded - 40k , MCCP with
targets, channel & products - 60k
200 tickets Savings a year.
EMEA:
Enabled MCCP Design framework for 57 CMOs, Goal Edit
Feature for 1400 field users
So far 1800 MCCP plans created using this framework With
41 Advanced Cycle Definitions Target Loaded - 300k , MCCP
with targets, channel & products - 400k
500 tickets Savings a year.
80% Improvement : Initial Alignment Load
3XIncrease Alignments and Effective Call Planning
1st TM 2.0 Implementation 1 DAY downtime

Templates are yet to be made available.

sent email users

US 30000 1756
canada50 177
japan 22814 824
china
emea 11000 2173
latam 328 212
apac 350 374

Rolled out to 5000 users across all the regional applications

More than 400k Interactions placed reaching out to 100k
HCPs More than 60K Eliquis & Orencia Samples sent to HCPs.
Rolled out to 5000 users across all the regional applications
More than 400k Interactions placed reaching out to 100k
HCPs More than 60K Eliquis & Orencia Samples sent to HCPs.

NA

Rolled out to 4000 plus users across the globe( Medical reps
in all regions and Sales Reps in EMEA region) have raised
more than 7000 interaction requests within the application ~
ticket savings 1500 in three years

PhactMI: No of documents transfered 750 (Each Day)

Medcomms: No of documents transfered 900

Rolled out to 600 plus users across 20 countries for EMEA

region have raised more than 155K interactions request
within the InterAct application.
Czech/Poland – Live in May
DE & CHAT – Live in June
UKI, NORDICS & BENELUX – Live in September
Hungary – Live in October
Japan CART - Live in November
Italy - Live in December
Changes was rolled out globally. - 23rd Nov
6integrations were tested as part of 1.4

Changes was rolled out globally. - 4th Nov

eTMF-SIP integration was tested end to end as part of 1.4.2

New module was implemented on Nov 23rd

Application Project Name
Vault Otezla Document Migration
and Ring-Fencing Activity

Vault OTEZLA Divestiture

Legal document extact

MIKE Otezla Purge Activity

 MIKE to Athena Case
transfer

Apremilast QA reports

MIKE QA Report using APEX

ARIGS Cloud project testing

VV user role setup

implementations

MIKE Data extraction

Synthesis OTEZLA Divestiture

CART Implementation

I&I Otezla Fencing in CRM US

Applications

Zeposia Launch in CRM US

I&I, HemOnc Veeva Engage in CRM US -
I&I, HemOnc, CAR-T

HemOnc Product Launch - Reblozyl

MDS

Product Launch - Sprycel

Product Launch - Empliciti

Product Launch - Onureg

AML

Migration of BEAM DSTs

Remote Engage
Functionality
Abraxane offboarding

Otezla Diversture

Enablement of two-way
communication process
Project Details
Extracted Japan and EMEA Otezla documents
and shared with business and Restricted
Otezla documents to business users in EMEA
and US PromoMats.

Extracted US PromoMats Otezla documents

and shared with business and Resticted
Otezla documents to usiness users in US
PromoMats

Abraxene Document Extacrtion for Legal use

Extraction of Otezla related documents,

Deletion of Documents from system and
conversion of hBMS users to hCLG
MedComms setup in VV MedComms
Cases created in MIKE will be transferred to
Athena and Athena Reconciliation report will
be sent to business and support teams

Apremilast QA reports

Quality assurance reports for MIKE system

Adverse event coordination validated testing

Configured VV user access for more than

1300+ users to see only documents relevant
to their Affiliates

MIKE data extraction

Extracted EMEA Otezla data and shared with
Amgen business

CART qualitification surveys were enabled

for 9 countries

Due to the divestiture during the BMS-

Celgene Merger, it was critical to client
compliance to fence the data to end users

This product launch is a major milestone

after the BMS-Celgene Merger and since the
I&I Veeva CRM application deals with Otezla
Product unit, the new Zeposia product
launch is designed with data fencing
Enablement of Veeva Engage CRM solution
implementation allowing Sales
Representatives across US to connect
virtually.

Inclusion of new product to the users for

detailing

Inclusion of new product to the users for

detailing
 Inclusion of new product to the users for
detailing

Inclusion of new product to the users for

detailing

Inclusion of Inrebic MF and Onureg AML

BEAM DSTs

Enabling Engage functionality for all the Rep

Sales and Medical users in InterAct
 Offboarded and fenced all the Abraxane
related data from the application

Offboarded and fenced all the otezla related

data from the application

Enabled two-way communication process for

Approved emails
Client Value Add Impacted Users
As part of EMEA and Japan documents extract for US and EMEA and US PromoMats
EMEA PromoMats, Otezla documets were Ring Fenced to Vault users (989 users)
meed the Legal Requirement making all the Otezla related
Documents not available for users in Vault

As part of Amgen Otezla divestiture, all the Otezla related US PromoMats Vault users
documents from US PromoMats were shared with Amgen
On-Time marking successful content Migration

As part of legal use, US Business is requesting to extract US PromoMats Vault users

735 ABRAXANE Product related documents viewable
rendition and metadata
About 5000+ Apremilast related contents were present in 50+ hBMS users
hCELG VV MedComms, the real challenge was the
extraction of contents based on document types where
some document types can be directly extracted, and some
document types were exported using Python scripts.
Based on document types the contents are placed in a
separated folders and shared to business in a shared
folder.
Deletion was done one by one based on document types,
so that we had to tally the Extraction count at the end.
We had 50+ hBMS users who were restricted to see
Apremilast related documents in hCELG VV, so we
removed 30000+ DACs from hBMS users and converted
them with hCELG setup.
As part of MIKE to Athena Transfer, we have Implemented MIKE Users (currently 7
a new logic to Transfer Cases From MIKE to Athena active users)
Application through Email .This Transfer Activity is
Performed by Batch Apex Class for Every 15 Minutes
Interval and also Closes the respective cases in MIKE
Application .

Apremilast QA Report: MIKE user ( 45 users during

We created a custom VF reporting solution for Apremilast implementation)
Cases for QA for 6 affliates:
1. This will enable Accurate reporting on Vendor users
completed case
2. Solution is made to account for custom defined % of
cases.

MIKE QA Report APEX report was built for the process MIKE users of 12 affiliates
improvement for Quality Assurance report generation for
12 affiliates with random generation of 10% cases in the
report. Standard QA report were error prone and apex
way is the correct way to produce the output.

ARIGS moving to cloud project testing MIKE users

coordination/testing from MIKE team is Completed. We
spend across 2 week of dedicated FTE to helping testing
/support MW/AIRGS team.

Improved the User experience on searching documents VV users (1300+ users during
and identify the document that they need to work on implementation)
rather than seeing too many document from other
affiliates and security wise, user is restricted to see their
own affiliate and global documents.

Total MIKE Objects extracted - 25

Total MIKE Apremilast & CC-11050 records extracted -
5,33,749
Total MIKE Apremilast & CC-11050 attachments extracted
- 93,786
MIKE CC-11050 Data size : 19245 KB
MIKE CC-11050 Attachment size : 634 KB
MIKE Apremilast Data size : 569234 KB
MIKE Apremilast Attachment size : 37.25 GB
As part of Amgen Otezla divestiture, all the Otezla related EMEA CRM users
data from EMEA CRM were shared with Amgen On-Time
marking successful data Migration and Go-Live at Amgen
side.

Business were looking for a quicker approach to EMEA CRM users

implement the CART solution in EMEA. Using the Survey
module, an intermediate CART Solution was implemented
for all the 9 countries which was highly appreciated by the
clients.

Divestiture was delivered in 2 months therby achieving Data migration for ~40 sales
Data compliance to end users & medical users from Otezla
On time configurations with Marathon deploymen was to Zeposia team
implemented. Automation bots effectivly reduced the - Implemented data fncing
delivery timeline saving 2 weeks of effort and quality go configuration in 12 end user
live profiles

Zeposia product was launched in the I&I CRM application

with Zero downtime. This launch was done as a Marathon - 15 new profiles were
deployment during the COVID – 19 Pandemic situation. enabled in sales and medical
Hyper collaboration with multiple stakeholders and true IT unit
partnership. A who new team stucture and client territory
alignment was implemented after the BMS-Celgene
Merger in CRM
The engage rollout was accomplished in 5 phases over 10
weeks in I&I, HemOnc and CART-T business units. - Enabled remote meeting
1.This was instrumental to client during the COVID-19 with Veeva Engage
pandemic owing to Service disruption as face to face ecosystem for 16 profiles
meetings couldn’t happen for product marketing. - Configured across 3
2.Our team had successfully enabled remote interactions business units
and virtual Media material presentation for 16 profiles -674+ users across United
3.Team has also enabled Engage Password Protection and States
Template Migration fallowing Representatives to connect
securely

Business is launching a new product for Myelodysplastic Commercial Users

Syndrome which is approved by Food and Drug
Administration approval for commercialization in April
2020.
This launch delivered in the Veeva CRM application in the
April 2020 in the situation for COVID -19 is a major
milestone after the BMS-Celgene Merger.

Migration of BMS product such as Sprycel for Myeloid Commercial Users

users under commercial team
Migration of BMS product such as Empliciti for MM users Commercial Users
under commercial team

Launch of onureg product for the indication of AML for Commercial Users
Myeloid ST users under commercial team

Users can scan the QR code with in the DST for the ease of Commercial Users
access

Service disruption as meetings couldn’t be done face to Commercial, CAR-T users

face for commercialization
With Covid-19 pandemic, Sales Reps and HCPs are highly
impacted
Business Criticality to enable Remote engage meeting.
 Migration of oncology related products to BMS for the Commercial, Medical Users
distinctive use of hematology and oncology related
products in separate application

Due to the divestiture during the BMS- Celgene Merger, it Commercial Users
was critical to client compliance to fence the data to end
users

Enablement of 2 way Email communcation for the HCPs to Commercial, CNC Users
check with Reps on the sent approved Emails
Data

5000+ otezla related dcouments

and 30000+ DACs for users
This Automation process reduced
the manual Activity performed by
MIKE Users for Transferring cases
from MIKE to Athena, this is now
implemented to all 26 affiliates in
MIKE

random generation of 10% cases

through Apex classes fro QA report
generation for 12 affiliates

we created and coordinated

Adverse events in validated
environment for ARISg cloud
project

Configured VV user access for

more than 1300+ users to see only
documents relevant to their
Affiliates

Extracted the MIKE object data

and provided to business , total
objects extracted : 25
 Extracted the object data and
provided to Amgen , total objects
extracted : 33

7 CART Surveys were created for 9

countries to capture CART
qualitifcaiton information.

Fencing implemented on ~30+

objects
- Collaborated with 6+
stakeholders & middleware teams
to complete impact analysis
- User Acceptance testing
completed by Home Office users
for all the teams and 30 + object
data was reviewed with business

5000 new HCP data migrations,

~200 users on-boarded and
territory restructuring
-Robust training and readiness to
sales team
 219 Users have this product
aligned
5 Approved Emails and 4 CLMs are
available for this product

200 Users have this product

aligned
7 Approved Emails and 7 CLMs are
available for this product
 228 Users have this product
aligned
One CLM is available for this
product

212 Users have this product

aligned
4 Approved Emails and 5 CLMs are
available for this product

452 Users have this DST aligned

Enabled remote meeting with

Veeva Engage ecosystem for 16
profiles along with password
protection which is Configured
across 3 business units
Enabled remote meeting with
Veeva Engage ecosystem for 16
profiles
Configured across 3 business units
674+ users across United States
 - Fencing implemented on 17
objects
-No Data Migration
- Collaborated with multiple
stakeholders & middleware teams
to complete impact analysis
- UER completed with business
and implemented on 8 end user
profiles

Fencing implemented on ~10+

objects
- Collaborated with multiple
stakeholders & middleware teams
to complete impact analysis
- UER completed with business
and implemented on 8 end user
profiles

Configurartion of 62 Approved
Emails for 2way Email
communication Enablement which
invloved testing with various
vendors in in a span of 2 weeks
Overall Feature's Business KPI
1. Japan PromoMats
No of documents exported 2869
2. EMEA PromoMats
No of documents exported 15756
No of related documents exported 927

3. EMEA Otezla Ring Fencing Activity

No of documents Restricted to business 6279

4. US Otezla Ring Fencing Activity

No of documents Restricted to business 5831

US PromoMats: No of documents exported 2432

US PromoMats: No of documents exported 735

Rolled out the transfer of Cases from MIKE to Athena for 26
affiliates

we enhanced the QA report generation for 12 affiliates which

shows the randomly created cases for the quality purpose

1300+ users are restricted to see their own affiliate

documents and global documents rather seeing too many
document from other affiliates
 Otezla fencing was roleld out to the CRM US Veeva
Application with a stipulated timeline of 2 month within the
BMS-Celgene Merger.
Auditing was completed successful by the client and passed
100% compliance paramenters in Otezla divestiture
User offboarding process for 200 + Otezla users were
completed

New indication Multiple Scleriosis is introduced in CRM

New hire for Sales representatives, Regional marketer, Field
reimbursement team and Medical team were onboarded as
part of the Zeposia launch
 The engage rollout was accomplished in 5 phases over 10
weeks in I&I, HemOnc and CART-T business units.
- Marathon releases in 10 weeks
Reduced release time by 2 weeks with in-house Veeva
Engage accelerator automation
Business process continuity was achieved

"*Enablement of Veeva CRM application for new product

launch Reblozyl MDS for the treatment of Myelodysplastic
syndrome for production inetraction related to Reblozyl
MDS for the HCP customers
•Accenture has delivered Reblozyl MDS Product Launch
immediate to the Approval of FDA, The Approval has come
during the situation of COVID-19 which impacted various
countries but the situation which was prevailing has not
affected the Go Live which was made possible only with the
team’s Proactive management on Delivery of the Project
with the Lockdown being implemented in India.
•The Development of Reblozyl MDS has started from January
which involved multiple level of requirements with
sequenced process flow, regular follow ups, aligning with
business and follow up, detailed runbook based execution
and extended time to deliver the same.
•5 Profiles were enabled with Product Launch with 500+
users with enablement of Product in interactions, Pathways,
Medical Inquiry with multiple cycles of Regression testing for
smoother Go Live "

Migration of BMS product such as Speycel and Empliciti for

Myeloid and MM users under commercial team
 Field force users – 141
Profiles – 3
Audience – Myeloid ST, DSM and RSD
Survey Responses - 9865
One day earlier – of planned launch date
Increased revenue generation
Continued Business Value creation to Client regardless of
COVID-19 pandemic situation

Users can scan the QR code with in the DST for the ease of
access .This change was aligned for 452 usres for both
Inrebic and Onureg product
Marathon releases in 10 weeks
Reduced release time by 2 weeks with in-house Veeva
Engage accelerator automation and saved $145K.
Immense client credentials as the faster delivery
 Data compliance achieved to end users
On time configurations with Marathon deployment
Quality delivery with automation scripts

Divestiture was delivered in 1 month

Data compliance achieved to end users
On time configurations with Marathon deployment
Quality delivery with automation scripts

One time deployment of all the configured approved email

with utmost quality