PROFILE 1:

Name: Sarah Johnson

City: Austin

• What does this person do for a living?

Sarah Johnson is a renowned yoga instructor based in Austin. She owns and operates her own yoga
studio called "Zen Flow Yoga" and has been teaching yoga for over a decade. She is also a certified
nutritionist and frequently hosts wellness workshops and retreats.

• What does this person promote on their social media?

Sarah primarily promotes yoga and mindfulness, healthy living, plant-based nutrition, sustainable
living, and mental well-being. She often shares tips for achieving work-life balance and stress relief.

• Is this person currently promoting brands like lululemon?

While Sarah isn't sponsored by lululemon, she does frequently wear their yoga apparel in her social
media posts and classes. She appreciates the quality and sustainability of lululemon products.

• What is this person's personality?

Sarah is calm, empathetic, and deeply passionate about holistic wellness. She is a patient and
inspiring teacher, always eager to help her followers on their journey to better health and
mindfulness. She's also an advocate for environmental sustainability.

• How does this person align with the lululemon brand?

Sarah's focus on yoga, mindfulness, and sustainable living aligns well with lululemon's values. She
promotes physical and mental well-being, as well as sustainable practices, which resonates with
lululemon's commitment to a healthy lifestyle and responsible business.

• How is this person involved in their specific city or community?

Sarah is an active member of the Austin yoga and wellness community. She frequently leads free
outdoor yoga classes in local parks and participates in charity events to promote physical and mental
health awareness. She's also involved in local initiatives to promote sustainability.

• What social media posts or promotions would help this influencer drive traffic to a specific store?

Posts featuring her favorite lululemon yoga attire and how they enhance her practice.
Inviting lululemon members to join her for special outdoor yoga sessions.

Collaborating with a local lululemon store for a charity event or wellness workshop.

• Any specific products ideal for this person to promote?

Sarah could promote lululemon's yoga mats, align pants, and breathable tops, emphasizing their
comfort and performance during yoga and meditation sessions. She could also highlight lululemon's
commitment to sustainability, aligning with her values.

PROFILE 2:

Name: Alex Rodriguez

City: Los Angeles

• What does this person do for a living?

Alex Rodriguez is a fitness trainer and health coach based in Los Angeles. He runs his own fitness
studio called "FitZone LA" and has a strong online presence, offering virtual training and nutrition
programs to clients worldwide.

• What does this person promote on their social media?

Alex primarily promotes fitness, body transformation, healthy eating, and the importance of mental
resilience. He often shares workout routines, nutrition tips, and motivational content to inspire his
followers.

• Is this person currently promoting brands like lululemon?

Yes, Alex is currently a brand ambassador for lululemon. He frequently showcases their athletic wear
in his training videos and highlights how lululemon's clothing enhances his workouts.

• What is this person's personality?

Alex is energetic, motivational, and dedicated to helping his clients achieve their fitness goals. He has
a strong work ethic and is known for his positive and encouraging attitude. He's also passionate
about sustainable living.

• How does this person align with the lululemon brand?

Alex's focus on fitness, healthy living, and motivation aligns well with lululemon's values. He
embodies the active lifestyle that lululemon promotes and is a strong advocate for physical and
mental well-being.

• How is this person involved in their specific city or community?

Alex is deeply connected to the Los Angeles fitness community. He frequently hosts fitness boot
camps in local parks and collaborates with other fitness professionals to promote health and
wellness. He also participates in local charity events.

• What social media posts or promotions would help this influencer drive traffic to a specific store?

Hosting a lululemon-sponsored fitness challenge with giveaways for participants.

Promoting exclusive in-store events or workouts at a local lululemon store.

Sharing his favorite lululemon workout gear and how it enhances his clients' performance.

• Any specific products ideal for this person to promote?

Alex could promote lululemon's training shorts, technical shirts, and supportive sports bras,
emphasizing their durability and comfort during intense workouts. He could also highlight
lululemon's commitment to sustainability, which aligns with his values.