Module 2 Key Vocabulary

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Module 2 Vocabulary
Module 2 will feature the following words. These words may appear in quizzes
throughout the course.

an acquaintance (n)

Hands hak e

(https://thenounproj ect.com/search/?

q=acquaintance&i=1626119) by Evge ny

M oryak ov

(https://thenounproj ect.com/Ev geniM ory

akov ) via the Noun Proje ct

(https://thenounproj ect.com/) is licensed

under CC BY

(https://creativ ecommons.org/licenses/b

y/4.0/)

An acquaintance is somebody you know, but not very well.

cheap (adj)

Che ap

(https://thenounproj ect.com/search/?

q=cheap&i=2011135) by Adrie n Coque t

(https://thenounproj ect.com/coquet_adri

en/) via the Noun Proje ct

(https://thenounproj ect.com/) is licensed

under CC BY

(https://creativ ecommons.org/licenses/b

y/4.0/)

Cheap means not expensive. Something that is cheap costs less money than
expected.

a closed question (n)

te s t pape r

(https://thenounproj ect.com/search/?

q=entrepreneurship&i=3317671) by
M ilinda Coure y

(https://thenounproj ect.com/milindacour

ey10) via the Noun Proje ct

(https://thenounproj ect.com/) is licensed

under CC BY

(https://creativ ecommons.org/licenses/b

y/4.0/)

Closed questions are questions that have defined answers.

a demographic profile (n)

De m ographic

(https://thenounproj ect.com/search/?

q=demographics&i=2770592) by

Eucalyp

(https://thenounproj ect.com/eucalyp) via

the Noun Proje ct

(https://thenounproj ect.com/) is licensed

under CC BY

(https://creativ ecommons.org/licenses/b

y/4.0/)

A demographic profile is a description of a particular type of customer. It

includes identifiers like a person's sex, age, and income.

a focus group (n)

Focus Group

(https://thenounproj ect.com/search/?

q=focus%20group&i=3146860) by

Jus tin Blak e

(https://thenounproj ect.com/j ustin.blake.

315) via the Noun Proje ct

(https://thenounproj ect.com/) is licensed

under CC BY

(https://creativ ecommons.org/licenses/b

y/4.0/)

A focus group is a group of people that have been brought together to

discuss a particular subject in order to solve a problem or suggest ideas.

formal (adj)

"Form al Scie nce "

(https://thenounproj ect.com/search/?

q=formal&i=2575685) by Ve ctors Point

(https://thenounproj ect.com/v ectorspoint

) via the Noun Proje ct

(https://thenounproj ect.com/) is licensed

under CC BY

(https://creativ ecommons.org/licenses/b

y/4.0/)

Formal research follows an agreed and official way of doing things.

a habit (n)

“patte rn

(https://thenounproj ect.com/search/?

q=habit&i=2411486) ” by Nithinan Tatah

(https://thenounproj ect.com/noomtah)

via the Noun Proje ct

(https://thenounproj ect.com/) is licensed

under CC BY

(https://creativ ecommons.org/licenses/b

y/4.0/)

A habit is a particular way of acting that you tend to do regularly.

informal (adj)
“Inform al Le arning

(https://thenounproj ect.com/search/?

q=informal&i=27471) ” by Duk e

Innovation Co-Lab

(https://thenounproj ect.com/Duke%20Inn

ov ation%20Co-Lab) via the Noun

Proje ct (https://thenounproj ect.com/)

is licensed under CC BY

(https://creativ ecommons.org/licenses/b

y/4.0/)

Informal means not formal or official. Informal market research is any casual
conversation about an idea for a new product.

a market niche (n)

“niche ma rk et

(https://thenounproject.com/search/?

q=market%20niche&i=3159935) ” b y

Euca lyp
(https://thenounproj ect.com/eucalyp) via

the Noun Proje ct

(https://thenounproj ect.com/) is licensed

under CC BY

(https://creativ ecommons.org/licenses/b

y/4.0/)

A market niche is a group of people who would be most likely to be interested in

buying a new product.

to measure (v)

M e as uring

(https://thenounproj ect.com/search/?

q=measure&i=1976046) by Luis Prado

(https://thenounproj ect.com/Luis) via

the Noun Proje ct

(https://thenounproj ect.com/) is licensed

under CC BY

(https://creativ ecommons.org/licenses/b

y/4.0/)

To measure means to discover the exact size or amount of something.

persuasive (adj)
“

(https://thenounproj ect.com/v ectorspoint

) Conve rs ation

(https://thenounproj ect.com/search/?

q=persuasiv e&i=2490072) ” by

priyank a

(https://thenounproj ect.com/creativ epriy

anka/) via the Noun Proje ct

(https://thenounproj ect.com/) is licensed

under CC BY

(https://creativ ecommons.org/licenses/b

y/4.0/)

Something that is persuasive makes you want to do or believe a particular thing.

qualitative (adj)

“qua lita tive

(https://thenounproj ect.com/search/?

q=qualitativ e&i=2906213) ” b y Euca lyp

(https://thenounproject.com/eucalyp)
via the Noun Proje ct

(https://thenounproj ect.com/) is licensed

under CC BY

(https://creativ ecommons.org/licenses/b

y/4.0/)

Qualitative data is related to the quality of an experience or situation rather that to

facts that can be measured.

quantitative (adj)

(https://thenounproj ect.com/v ectorspoint

) "Quantitative "

(https://thenounproj ect.com/search/?

q=quantitativ e&i=2470202) by Eucalyp

via the Noun m e Proje ct

(https://thenounproj ect.com/) is licensed

under CC BY

(https://creativ ecommons.org/licenses/b

y/4.0/)

Quantitative data reflects amounts that can be measured

respondent (n)
“pe ople que s tions

(https://thenounproj ect.com/search/?

q=respondent&i=2743230) ” by Silvu

Ojog

(https://thenounproj ect.com/oj og.silv iu)

via the Noun Proje ct

(https://thenounproj ect.com/) is licensed

under CC BY

(https://creativ ecommons.org/licenses/b

y/4.0/)

A respondent is someone who answers (or responds to) a question.

a survey (n)

“s urve y

(https://thenounproj ect.com/search/?

q=surv ey&i=2442211) ” by Edw in PM

(https://thenounproj ect.com/edw in.misra

n) via the Noun Proje ct

(https://thenounproj ect.com/) is licensed

under CC BY

(https://creativ ecommons.org/licenses/b

y/4.0/)

A survey is a set of questions that gathers data, or information, about people or

finds out their opinions.