DESIGN

ASSET BANK
CREATED ON: MM/DD/YYYY LAST UPDATED: MM/DD/YYYY

OUR DESIGN SYSTEM

This design system is a collection of on-brand elements and creative assets assembled to
ensure visual consistency across our platforms.

Please be guided by the legend below that informs the status of each section.

  

Updated Needs Updating In Progress

LOGO
Our logo is the symbol of our company. It is the graphic or emblem that identifies us to our
users and partners.

our logos

Main Logo Present on our main touchpoints

P0 SOLUTIONS

Variations Used on small platforms, like social

P0 SOLUTIONS media and document footers
GUIDELINES FOR USE
Dos:

Add here

Don'ts:

Add here

TYPOGRAPHY
Fonts play an essential role in branding, not just aesthetically but also functionally. They help
readers focus on the message, absorb important information, and understand brand tone
intuitively.

OUR FONTS

Main Font - 36 PT
For Headers - 20 pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ - 16 pt

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()

Alternative Font - 24 pt
For Subheaders and Paragraphs - 15 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ - 14 pt

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()
GUIDELINES FOR USE
Remember to consider accessibility, inclusivity, and responsiveness.

COLOR
Our chosen hues establish an emotional connection with our users. They evoke a mood and
express our brand's personality.

PRIMARY COLOR PALETTE

Color

Hex Code #FEFFFC #242424 #E0F40B

Guidelines for use: Add here

SECONDARY COLOR PALETTE

Color

Hex Code #E4E4E4 #FBFFE4 #F1FDA8

Guidelines for use: Add here

GRAPHICS
These design elements simplify communication and aid brand recognition.
 Soft Spray Paint Blobs Liquid Transparent Blobs Minimal Lines and Arrows

PHOTOGRAPHY &
VIDEOGRAPHY
Our still and moving pictures must maintain a consistent look and feel.

PARAMETERS
Add technical guidance on shooting and curating photos and videos here

PHOTO AND VIDEO BANK

UI ELEMENTS
Our user interface features bespoke buttons and custom elements for consistency and brand
recognition.

PARAMETERS
Add technical guidance on creating user interface elements here

UI ELEMENT BANK

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 SUMMARY
Status Managed by Resource Links Remarks

Include updates
Add the name of Link past and and notes on
Logo
the owner present versions changes and
approvals

Typography

Color

Graphics

Photography &
Videography

UI Elements

RESOURCES
Brand Identity Workshop - Link your whiteboard here
Design System Application - Link your presentation here
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