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  • Media Deck - Way2News - July 23

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    Amit Deori
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    This document contains summaries of various case studies for different types of digital advertising campaigns, including road blocks, display ads, content promoted stories, video ads, and digital magazines. It provides metrics like placements, impressions, clicks, CTR, reach, and durations for campaigns across industries like automotive, FMCG, entertainment, ecommerce, hospitality, business, BFSI, retail, real estate, electronics, and more. The case studies demonstrate high CTR and reach for focused regional and national campaigns across media types.

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    Media Deck - Way2News- July 23 (1)

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    This document contains summaries of various case studies for different types of digital advertising campaigns, including road blocks, display ads, content promoted stories, video ads, and digital magazines. It provides metrics like placements, impressions, clicks, CTR, reach, and durations for campaigns across industries like automotive, FMCG, entertainment, ecommerce, hospitality, business, BFSI, retail, real estate, electronics, and more. The case studies demonstrate high CTR and reach for focused regional and national campaigns across media types.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    35 views20 pages

    Media Deck - Way2News - July 23

    Uploaded by

    Amit Deori
    This document contains summaries of various case studies for different types of digital advertising campaigns, including road blocks, display ads, content promoted stories, video ads, and digital magazines. It provides metrics like placements, impressions, clicks, CTR, reach, and durations for campaigns across industries like automotive, FMCG, entertainment, ecommerce, hospitality, business, BFSI, retail, real estate, electronics, and more. The case studies demonstrate high CTR and reach for focused regional and national campaigns across media types.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 20

    Powerpacked – Road Block Pan India – Road Block Language – Road Block

    Case Study: ROAD BLOCK

    Placement: 7th Flip Placement: 0th Flip


    Placement: 20 Ad placements SOV – 100% on 1 fixed placement SOV – 100% in AP & TS state
    SOV – 100% on 20 placements Target: Pan India Target: AP & Telangana
    Target: Pan India Impressions: 4 Million Impressions: 6 Million
    Impressions: 35 Million CTR: 2.4% CTR: 5.8%
    CTR: 0.3 % Reach: > 2 Million Reach: > 1.6 Million
    Reach: > 3 Million
    Case Study: DISPLAY Automobile FMCG Entertainment Crypto--Currency
    ADS

    CTR:2.1% CTR:2.4% CTR:2.24% CTR:1.3

    BMWIndia KFC Amazon Prime Video CoinDCX


    Duration: 15Days Duration: 1 Month Duration: 8 Days Duration: 45 days
    Case Study: CONTENT PROMOTED ecommerce Hospitality Business BFSI
    STORY

    CTR:1.5% CTR:0.9% CTR:1.1% CTR:1.87

    Amazon.in Apollo Hospital World GoldCouncil MoneyTap


    Duration: 1 Month Duration: 4 Days Duration: 4 Days Duration: 2 Days
    Case Study: VIDEO Retail Real Estate Electronics FMCG
    ADS

    Impressions: 4 Million Impressions: 0.2Million Impressions: 0.2 Million Impressions: 1,2 Million

    IKEA Sai Surya Developers Vijay Sales Double Horse


    Duration: 30Days Duration: 1 Day Duration: 1 Day Duration: 1 Day
    Case Study: DIGITAL
    MAGAZINE

    Impressions: 7.5 Million Clicks: 142058 CTR:1.9%

    Gyproc– SaintGobian
    Duration: 7Days
    Shreya Batra
    Sr. Manager – North
    Shreyabatra@way2news.com
    +91-9650645129
    www.way2news.com

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