DESIGN

THINKING &
BUSINESS
CASE
WRITING
BSBA-FM 3-FM31
9:00 AM - 10:30 AM M/TH
Overview of

Design Thinking
Design Thinking
systematic approach to problem
solving that is human-centered,
that is, the problem and its solution
is defined with the user in mind
It involves a process of
understanding, experimenting,
testing, and iterating to create
a solution that is most suitable
for the user.
ORIENTING YOURSELF
FOR DESIGN THINKING
User focused as opposed to Problem focused
Expansion of thinking and creativity
Emphasis on quantity over quality of ideas
Hands-on Approach: Learning by doing
Trial and Error: Fail fast, fail forward - Speed over
accuracy of ideas
Group oriented Synergies - design thinking is meant to
be done in a group because the best ideas don’t often
happen in a vacuum
Design Thinking
Basic Steps
 Basic Steps
Design Thinking Perspectives and
Approaches

Emphatize
Lear n about your audience for whom your are
designing by observation and interview. Who is
my user? What matter to this person?
Prototype
Build a representation of one or more of your ideas to
show to others. How can I show my ideas?
Remember: Prototype is just a rough ideas

Define Test
Create a point of view that is based on user Share your prototype idea with your original
needs and insights. What are their needs? user for feedback. What worked? What
didn’t?

Ideate
Brainstorm and come up as many creative
solutions as possible. Wild ideas encouraged.
 Emphatize

Emphatize
Design Thinking Perspectives and
Approaches

Step 1
Learn about your audience for whom Prototype
your areby observation
designing byWho observation and
Lear n about your audience for whom your are Build a representation of one or more of your ideas to
designing and interview. is show to others. How can I show my ideas?
Remember: Prototype is just a rough ideas
my user? What matter to this person?
interview. Who is my user? What matter to
thisDefine
person? Test
Create a point of view that is based on user Share your prototype idea with your original
needs and insights.What are thier needs? user for feedback. What worked? What
didn’t?

Ideate
Brainstorm and come up as many creative
solutions as possible. Wild ideas encouraged.
 Emphatize

Define
Design Thinking Perspectives and
Approaches

Step 2
Create a point of view that is based on
Prototype
userdesigning
needs and and insights. What are their
Lear n about your audience for whom your are Build a representation of one or more of your ideas to
by observation interview. Who is show to others. How can I show my ideas?
Remember: Prototype is just a rough ideas
my user? What matter to this person?
needs?
Define Test
Create a point of view that is based on user Share your prototype idea with your original
needs and insights.What are thier needs? user for feedback. What worked? What
didn’t?

Ideate
Brainstorm and come up as many creative
solutions as possible. Wild ideas encouraged.
 Emphatize

Ideate
Design Thinking Perspectives and
Approaches

Step 3
Brainstorm and come up as manyPrototype
creative
designing bysolutions asWhopossible. Wild ideas
Lear n about your audience for whom your are Build a representation of one or more of your ideas to
observation and interview. is show to others. How can I show my ideas?
Remember: Prototype is just a rough ideas
my user? What matter to this person?
encouraged.
Define Test
Create a point of view that is based on user Share your prototype idea with your original
needs and insights.What are thier needs? user for feedback. What worked? What
didn’t?
 Emphatize
Prototype
Design Thinking Perspectives and
Approaches

Step 4 Build a representation of one or more of

Prototype
yourLear ideas
n about your to show
audience for whom to others. How can I
your are
designing by observation and interview. Who is
show my ideas?
my user? What matter to this person?

Remember:
Define
Prototype is just a rough
Test
ideas
Create a point of view that is based on user
needs and insights.What are thier needs?
Share your prototype idea with your original
user for feedback. What worked? What
didn’t?
 Emphatize
Test Design Thinking Perspectives and
Approaches

Step 5 Share your prototype idea with your

Prototype
original
Lear n aboutuser forfor whom
your audience feedback.
your are What worked?
designing by observation and interview. Who is
What didn’t?
my user? What matter to this person?

Define Test
Create a point of view that is based on user
needs and insights.What are thier needs?
FOUNDATION
Competitive BUILDING FOR
DESIGN THINKING
Advantages PROJECT