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  • Market Research Knowledge

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    Kim Ánh
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    The document discusses methods for collecting data on the market for mobile phones made for children. It mentions six methods discussed by three members of a marketing team: telephone surveys, focus groups, interviews, online surveys, observation, and analysis of company records. The team will need to consider the advantages and disadvantages of each method to determine the best approach for different scenarios. A telephone survey script is provided for review, to check if it is well-designed and contains appropriate questions.

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    Market research knowledge

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    Market research knowledge

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    The document discusses methods for collecting data on the market for mobile phones made for children. It mentions six methods discussed by three members of a marketing team: telephone surveys, focus groups, interviews, online surveys, observation, and analysis of company records. The team will need to consider the advantages and disadvantages of each method to determine the best approach for different scenarios. A telephone survey script is provided for review, to check if it is well-designed and contains appropriate questions.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views14 pages

    Market Research Knowledge

    Uploaded by

    Kim Ánh
    The document discusses methods for collecting data on the market for mobile phones made for children. It mentions six methods discussed by three members of a marketing team: telephone surveys, focus groups, interviews, online surveys, observation, and analysis of company records. The team will need to consider the advantages and disadvantages of each method to determine the best approach for different scenarios. A telephone survey script is provided for review, to check if it is well-designed and contains appropriate questions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 14

    Task 1

    The marketing team at


    Euphony, a telecoms company,
    wants to research the market
    for mobile phones made
    specifically for children. Read
    the following discussion
    between three members of the
    team and make a note of the
    six data collection methods
    they mention. What
    advantages and disadvantages
    do the different methods have?
    Discussion between three members of the marketing team at Euphony.
    Task 2
    Task 3
    Look at the following scenarios. Work with a partner to decide which data
    collection method is best for each one. Explain your choice.
    Task 4
    The marketing research firm has prepared the following script for the telephone survey. Do
    you think this is a good survey? Why or why not? Are there any questions you would add or
    change?
    Task 5
    Task 6
    Task 7.1: To what extent do you agree with the following statement?
    Task 7.2: To what extent do you agree with the following statement?
    Task 7.3: To what extent do you agree with the following statement?
    Task 7.4: To what extent do you agree with the following statement?

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