Professional Documents
Culture Documents
1. Discuss about the different modes of communication along with their merits
and demerits. Also highlight role of IT in today’s communication. (N 20)
Managers have a wide variety of communication methods from which to choose. These include
face-to-face, telephone, group meetings, formal presentations, memos, traditional mail, fax
machines, employee publications, bulletin boards, other company publications, audio- and
videotapes, hot lines, electronic mail, computer conferencing, voice mail, teleconferences, and
videoconferences. All of these communication channels include oral or written symbols, or
both.
Managers have a wide variety of communication methods from which to choose and can use 12
questions to help them evaluate these methods.
3. Breadth potential: How many different messages can be transmitted using this method?
4. Confidentiality: Can communicators be reasonably sure their messages are received only by
those intended?
5. Encoding ease: Can sender easily and quickly use this channel?
7. Time-space constraint: Do senders and receivers need to communicate at the same time and in
the same space?
9. Interpersonal warmth: How well does this method convey interpersonal warmth?
10. Formality: Does this method have the needed amount of formality?
11. Scanability: Does this method allow the message to be easily browsed or scanned for relevant
information?
12. Time of consumption: Does the sender or receiver exercise the most control over when the
message is dealt with?
An important part of interpersonal communication is nonverbal communication—that is,
communication transmitted without words. Some of the most meaningful communications are
neither spoken nor written.
Among these various forms of nonverbal communication, the best-known types are body
language and verbal intonation.
Body language refers to gestures, facial expressions, and other body movements that convey
meaning. Hand motions, facial expressions, and other gestures can communicate emotions or
temperaments such as aggression, fear, shyness, arrogance, joy, and anger.
Verbal intonation refers to the emphasis someone gives to words or phrases in order to convey
meaning.
Two IT developments that are most significant for managerial communication are networked
systems and wireless capabilities.
NETWORKED SYSTEMS. In a networked system, an organization’s computers are linked.
Organizational members can communicate with each other and tap into information whether
they’re down the hall, cross town, or halfway across the world. Some of its communication
applications include e-mail; instant messaging; social media such as blogs, wikis, and Twitter;
webinars; voice-mail; fax; teleconferencing and videoconferencing; and intranets.
WIRELESS CAPABILITIES.
wireless communication technology has the ability to improve work for managers and
employees. Even Internet access is available through Wi-Fi and WiMax hot spots, which are
locations where users gain wireless access. The number of these hot spot locations continues to
grow. And the number of mobile communication users keeps increasing. As wireless technology
continues to improve, it is a way to collaborate and share information.
How Information Technology Affects Organizations
Communication and the exchange of information among organizational members are no longer
constrained by geography or time. Collaborative work efforts among widely dispersed
individuals and teams, sharing of information, and integration of decisions and work throughout
an entire organization have the potential to increase organizational efficiency and effectiveness.
Communication Issues in Today’s Organizations
Methods of Communicating Interpersonally
E-mail is the instantaneous transmission of written messages on computers that are linked together.
Messages wait at the receiver's computer and are read at the receiver's convenience. E-mail is fast
and cheap and can be used to send the same message to numerous people at the same time. It's a
quick and convenient way for organizational members to share information and communicate.
Some organizational members who find e-mail slow and cumbersome are using instant messaging
(IM). This is interactive real-time communication that takes place among computer users who are
logged onto the computer network at the same time. IM first became popular among teens and
preteens who wanted to communicate with their friends online. Now, it's moving to the workplace.
With IM, there's no waiting around for a colleague to read e-mail. Whatever information needs to be
communicated can be done so instantaneously. However, there are a couple of drawbacks to instant
messaging. It requires groups of users to be logged on to the organization's computer network at the
same time. This leaves the network open to security breaches. Also, IM software is currently
incompatible with important business applications software. However, as new versions of IM
software are created, these drawbacks are likely to be addressed.
A voice-mail system digitizes a spoken message, transmits it over the network, and stores the
message on disk for the receiver to retrieve later. This capability allows information to be
transmitted even though a receiver may not be physically present to take the information. Receivers
can choose to save the message for future use, delete it, or route it to other parties.
Fax machines allow the transmission of documents containing both text and graphics over ordinary
telephone lines. A sending fax machine scans and digitizes the document. A receiving fax machine
reads the scanned information and reproduces it in hard copy form. Information that is best viewed
in printed form can be easily and quickly shared by organizational members.
Electronic data interchange (EDI) is a way for organizations to exchange standard business
transaction documents, such as invoices or purchase orders, using direct computer-to-computer
networks. Organizations often use EDI with vendors, suppliers, and customers because it saves time
and money. How? Information on transactions is transmitted from one organization's computer
system to another through a telecommunications network. The printing and handling of paper
documents at one organization are eliminated as is the inputting of data at the other organization.
Meetings—one-on-one, team, divisional, or organization-wide—have always been one way to share
information. The limitations of technology used to dictate that meetings take place among people in
the same physical location.
Teleconferencing allows a group of people to confer simultaneously using telephone or e-mail
group communications software. If meeting participants can see each other over video screens, the
simultaneous conference is called videoconferencing. Work groups, large and small, which might be
in different locations, can use these communication network tools to collaborate and share
information.
Networked computer systems have allowed the development of organizational intranets and
extranets. An intranet is an organizational communication network that uses Internet technology and
is accessible only by organizational employees. Many organizations are using intranets as ways for
employees to share information and collaborate on documents and projects from different locations.
Group is defined as two or more interacting and interdependent individuals who come
together to achieve specific goals. Formal groups are work groups that are defined by the
organization’s structure and have designated work assignments and specific tasks directed
at accomplishing organizational goals. Informal groups are social groups. These groups
occur naturally in the workplace and tend to form around friendships and common interests.
Groups develop through five stages. These five stages are forming, storming, norming,
performing, and adjourning.
The forming stage has two phases. The first occurs as people join the group. In a formal
group, people join because of some work assignment. Once they’ve joined, the second
phase begins: defining the group’s purpose, structure, and leadership. This phase involves a
great deal of uncertainty as members “test the waters” to determine what types of behavior
are acceptable. This stage is complete when members begin to think of themselves as part
of a group.
The storming stage is appropriately named because of the intragroup conflict. There’s
conflict over who will control the group and what the group needs to be doing. During this
stage, a relatively clear hierarchy of leadership and agreement on the group’s direction
emerge.
The norming stage is one in which close relationships develop and the group becomes
cohesive. There’s now a strong sense of group identity and camaraderie. This stage is complete
when the group structure solidifies, and the group has assimilated a common set of
expectations (or norms) regarding member behavior.
The fourth stage is the performing stage. The group structure is in place and accepted by
group members. Their energies have moved from getting to know and understand each
other to working on the group’s task. This is the last stage of development for permanent
work groups. However, for temporary groups—project teams, task forces, or similar groups
that have a limited task to do—the final stage are adjourning. In this stage, the group
prepares to disband. The group focuses its attention on wrapping up activities instead of
task performance. Group members react in different ways. Some are upbeat, thrilled about
the group’s accomplishments. Others may be sad over the loss of camaraderie and
friendships.
4. Illustrate and explain the process of control with a flow diagram. (N 20, 19, M 19, M
18)
The control process is a three-step process of measuring actual performance, comparing
actual performance against a standard, and taking managerial action to correct deviations
or to address inadequate standards.
Step 1. Measuring Actual Performance
To determine what actual performance is, a manager must first get information about it.
Thus, the first step in control is measuring.
HOW WE MEASURE. Four approaches used by managers to measure and report actual
performance are personal observations, statistical reports, oral reports, and written reports.
Most managers use a combination of these approaches.
WHAT WE MEASURE. What is measured is probably more critical to the control process
than how it’s measured. Why? Because selecting the wrong criteria can create serious
problems. Besides, what is measured often determines what employees will do. What
control criteria might managers use?
Some control criteria can be used for any management situation. All managers deal with
people, so criteria such as employee satisfaction or turnover and absenteeism rates can
be measured. Keeping costs within budget is also a fairly common control measure. Other
control criteria should recognize the different activities that managers supervise. Most work
activities can be expressed in quantifiable terms. However, managers should use subjective
measures when they can’t. Although such measures may have limitations, they’re better than
having no standards at all and doing no controlling.
Step 2. Comparing Actual Performance Against the Standard
The comparing step determines the variation between actual performance and the standard.
Although some variation in performance can be expected in all activities, it’s critical to
determine an acceptable range of variation. Deviations outside thisrange need attention.
Step 3. Taking Managerial Action
Managers can choose among three possible courses of action: do nothing, correct the actual
performance, or revise the standards. Because “do nothing” is self-explanatory.
CORRECT ACTUAL PERFORMANCE
Depending on what the problem is, a manager could take different corrective actions. For
instance, if unsatisfactory work is the reason for performance variations, the manager could
correct it by things such as training programs, disciplinary action, changes in compensation
practices, and so forth. One decision that a manager must make is whether to take immediate
corrective action, which corrects problems at once to get performance backon track, or to use
basic corrective action, which looks at how and why performance deviated before correcting
the source of deviation. Effective managers analyze deviations and if the benefits justify it, take
the time to pinpoint and correct the causes of variance.
REVISE THE STANDARD. It’s possible that the variance was a result of an unrealistic
standard—too low or too high a goal. In that situation, the standard needs the corrective action,
not the performance. If performance consistently exceeds the goal, then a manager should look at
whether the goal is too easy and needs to be raised. On the other hand, managers must be
cautious about revising a standard downward. It’s natural to blame the goal when an employee or
a team falls short.
5. Discuss the various types of tools used to monitor and measure organizational
performance. (M 18)
All managers need appropriate tools for monitoring and measuring organizational performance.
Feedforward/Concurrent/Feedback Controls
Managers can implement controls before an activity begins, during the time the activity is going
on, and after the activity has been completed. The first type is called feedforward control; the
second, concurrent control; and the last, feedback control.
In Maslow’s hierarchy, individuals move up the hierarchy of five needs (physiological, safety,
social, esteem, and self-actualization) as needs are substantially satisfied. A need that’s
substantially satisfied no longer motivates.
A Theory X manager believes that people don’t like to work or won’t seek out responsibility so
they have to be threatened and coerced to work. A Theory Y manager assumes that people like to
work and seek out responsibility, so they will exercise self-motivation and self-direction.
Herzberg’s theory proposed that intrinsic factors associated with job satisfaction were what
motivated people. Extrinsic factors associated with job dissatisfaction simply kept people from
being dissatisfied.
Three-needs theory proposed three acquired needs that are major motives in work: need for
achievement, need for affiliation, and need for power.
Maslow’s Hierarchy of Needs Theory
The best-known theory of motivation is probably Abraham Maslow’s hierarchy of needs
theory. Maslow was a psychologist who proposed that within every person is a hierarchy of five
needs:
1. Physiological needs: A person’s needs for food, drink, shelter, sex, and other physical
requirements.
2. Safety needs: A person’s needs for security and protection from physical and emotional harm,
as well as assurance that physical needs will continue to be met.
3. Social needs: A person’s needs for affection, belongingness, acceptance, and friendship.
4. Esteem needs: A person’s needs for internal esteem factors such as self-respect, autonomy,
and achievement and external esteem factors such as status, recognition, and attention.
5. Self-actualization needs: A person’s needs for growth, achieving one’s potential, and self-
fulfillment; the drive to become what one is capable of becoming.
Maslow separated the five needs into higher and lower levels. Physiological and safety
needs were considered lower-order needs; social, esteem, and self-actualization needs were
considered higher-order needs. Lower-order needs are predominantly satisfied externally while
higher-order needs are satisfied internally.
McGregor’s Theory X and Theory Y:
Douglas McGregor is best known for proposing two assumptions about human nature:
Theory X and Theory Y. Theory X is a negative view of people that assumes workers have little
ambition, dislike work, want to avoid responsibility, and need to be closely controlled to work
effectively. Theory Y is a positive view that assumes employees enjoy work, seek out and
accept responsibility, and exercise self-direction.