Name: Bautista, Nicholas Gene F.

Strand/Section/Grade: ABM 12 – Milgram

Subject: Practical Research 2

Directions: Complete the concept map by writing words associated with the middle word. Be
guided by the clues in the sentence below each graph.

1. The detectives need more time to inquire about the case.

2. The witness statement is crucial to the solution of the case.

3. The continuous presence o your name on the Dean’s list guarantees a good future or you.
Directions: Read and analyze the questions comprehensively.
1. What are the guidelines in choosing a research topic?
- Consider a topic that interest you
- Define your topic
- Brainstorm your topic
- Read the background information of your selected topic
2. What are the research topic to be avoided?
- Beyond scientific comprehension
- Topics about which no information is available
- Topics that are too broad
- Topics that are too narrow
- Topics that have been proven in the past
- Topics with untrustworthy sources
3. What are the three basic tips to keep in mind while writing a title?
- Keep it simple and attractive
- Has appropriate descriptive words
- Make a point for your title

4. Why is research important to our daily life?

 - Research is important because here we can learn about others experience, works, and
definition of our certain topic that we search. Research can be helpful when we want to search
the latest news on the world and can be helpful in our studies, work, and also our knowledge.

Individual Activity: Supply the missing information inside the table to complete the illustration
below between the comparison of Quantitative and Qualitative Research.

Quantitative Research

Definitions: Its used to quantify the problem by way of generating numerical data or data that
can be transformed into useable statistics. It is used to quantify attitudes, opinions, behavior, and
the other defined variables and generalize results from a larger sample population. It uses
measurable data to formulate facts and uncover patterns in research. The quantitative data
collection methods are much more structured than qualitative data collective methods.

Goals: It aims to help scientists, marketers, and researchers better understand society and people.
It involves the exploration or examination of events or occurrences that affect individuals.

Characteristics:
- Contain Measurable Variables
- Use Standardized Research Instruments
- Assume a Normal Population Distribution
- Present Data in Tables, Graphs, or Figures
- Use Repeatable Method
- Can Predict Outcomes
- Use Measuring Devices
Qualitative Research

Definition: Research involves collecting and analyzing non-numerical data (text, video, or
audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights
into a problem or generate new ideas for research. Qualitative research is based on the
disciplines of social sciences like psychology, sociology, and anthropology. The
interviewer/researcher also tries to understand their motivation and feelings. Understanding how
your audience makes decisions can help derive conclusions in market research.

Goals: The focus is on language, behaviors, and social structures. Qualitative researchers want to
present personal experiences and produce narrative stories that use natural language to provide
meaningful answers to their research questions. Qualitative research focuses on descriptions,
opinions, and experiences rather than numbers. Standard data collection techniques include
interviews, diaries, focus groups, documents, artifacts, and direct observations.

Characteristics:
- Emphasis on context
- In-depth analysis
- Subjectivity
- Flexibility
- Interpretive and exploratory
- Holistic
- Inductive