ENTREPRENEURIAL

GOALS
 Bergevoet (2005) found that the goals and attitudes
of entrepreneurs are determinants of strategic and
entrepreneurial behavior.

Santos-Requejo and Gonzales-Benito (2000)

conducted 85 in depth interviews and learned that the
objectives of subsistence businesses are highly
influenced by socio-cultural altributions such as
family valuew, goals, and motivation to stay in
business.
 In different setting, Reijonen and Komppula (2007) showed in two
microbusiness in the craft and rural tourism industries how
entrepreneurs measure their performance by non-pecuniary criteria
and find success in job satisfaction and satisfied costumers.

Haber and Reichel (2005) identified similar performance measures

of small ventures in the tourism industry of Israel.

In their study, the most important subjective performance measured

include the perceived customer satisfaction and the perceived
profitability relative to competitors, while the key objective
performance measures are related to firm growth (e.g., employment and
revenue).
Justo et al. (2006) collected data from 1,236 contractors in the
2005 GEM survey to compare gender and parental status on
intrinsic and independent measures of success.

Buttner and Moore (1997) differentiated between corporate

climbers, who emphasize gaining managerial experience,
from intentional entrepreneurs who emphasized the
importance of technological competence.
These entrepreneurial decisions shape the entrepreneurial landscape, and
the alignment of founding teams and their investors on these goals is vital
for venture success (e.g., Wasserman, 2011).

Policymkaers have a great deal to gin by understanding the specific

objectives of growth-oriented entrepreneurs that disrupt and develop the
econmy in general.
Thank you for listening :)