percantage

of -

sales method
sales
promoton personalseling
com
petitive paritymethod
-

/ objective
setting
decisions ⾏銷溝通总且合
afforda ble method budget
dvereisinga Promotion mix
publicrelation
\
and task method
objective
-
-

廣告決策

|
creating advertising message advertisingdecision 整合⾏銷溝通
and brand content

communications
intergrated marketing
strategyadvertising \
⾜銷
advertisingeralnation pushstrategy pull gtrategy
selecting advertising
media
promotion
|
公共關係
producer
_

fretailersWholesalers → consumer
demand . semand

producer ,
retaiters
wnolesalers consamer
t

publicrelationg
促⾦活⼒ producer aactivieies
marketing

⼈員銷售
sales
torce
designing
sales
promotion Promotion
selling
consumer

andStructure
personal
stratagy
/
tradapromotion
recruiting
and busimass promotion
arketing
websites and brand
communitywebsjees
selectingsalespeople sales
in m
steps evaluating social media
force Management
salesprople

salespeople
training online
marketing onlineadvertising
superrisingsatespeopte
n li n e videos

salespeople
compensating forums
blogs and other
online
_
markeeing
email -