Scribd Logo
Upload

Welcome to Scribd!

  • 13 Marketing Tools Relationship DIagram

    Uploaded by

    Wilma Gervacio
    11 views1 page
    This document outlines key factors to consider when developing a marketing strategy, including defining the target market and segment, determining price and features of the product or service, selecting appropriate advertising channels and creatives, and optimizing the user experience and promotions to drive customer acquisition and retention. It emphasizes establishing a coherent message and calls to action across different touchpoints like the website, advertising, and on-site experience.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document outlines key factors to consider when developing a marketing strategy, including defining the target market and segment, determining price and features of the product or service, selecting appropriate advertising channels and creatives, and optimizing the user experience and promotions to drive customer acquisition and retention. It emphasizes establishing a coherent message and calls to action across different touchpoints like the website, advertising, and on-site experience.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views1 page

    13 Marketing Tools Relationship DIagram

    Uploaded by

    Wilma Gervacio
    This document outlines key factors to consider when developing a marketing strategy, including defining the target market and segment, determining price and features of the product or service, selecting appropriate advertising channels and creatives, and optimizing the user experience and promotions to drive customer acquisition and retention. It emphasizes establishing a coherent message and calls to action across different touchpoints like the website, advertising, and on-site experience.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Size of Market

    Price

    Target market,
    segment

    SEO

    Distribution / selling, 'DSP',


    outsourced, influencers,
    alliances Product - app. website,
    Media mix -
    features, functionality

    Onsite CRO - UI, layout,


    colors

    Budget

    UX

    Promotions related to discounts,


    loyalty, points, gifts

    Message, CTA, tag


    lines, Title description,
    summary, 

    Advertising -
    creatives, media

    You might also like