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  • Mall BTW

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    pahwantop
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    The document discusses solving problems at BTW Mall through a "New Branding" strategy. It aims to understand the real conditions and issues through an analysis of strengths, weaknesses, opportunities, and threats. The solution proposes addressing branding, services, marketing, tenant mix, design, and facilities through consistent strategies around a central anchoring concept to properly position the mall.

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    Peluang reborn pengelolaan mall BTW

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    The document discusses solving problems at BTW Mall through a "New Branding" strategy. It aims to understand the real conditions and issues through an analysis of strengths, weaknesses, opportunities, and threats. The solution proposes addressing branding, services, marketing, tenant mix, design, and facilities through consistent strategies around a central anchoring concept to properly position the mall.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views3 pages

    Mall BTW

    Uploaded by

    pahwantop
    The document discusses solving problems at BTW Mall through a "New Branding" strategy. It aims to understand the real conditions and issues through an analysis of strengths, weaknesses, opportunities, and threats. The solution proposes addressing branding, services, marketing, tenant mix, design, and facilities through consistent strategies around a central anchoring concept to properly position the mall.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    “NEW BRANDING”

    PROBLEM SOLVING OF BTW MALL

    There’s our
    solution needs
    PROBLEM SOLVING MALL BTW DENGAN “NEW
    BRANDING”
    TUJUAN
    LATAR BELAKANG (VISI & MISI)

    KERJASAMA

    KONDISI REAL &


    ACTUAL SOLUSI “NEW” BRANDING

    PROBLEM

    SWOT
    BRANDING MALL "WHO & HOW” CONSISTENCY
    ANCHORAGE MIND

    STRATEGY VALUE MARKETING HYGIENE, SERVICES, MARKETING


    HOSPITALITY ACCESS MEDIA

    ANCHORING TRUST COMMUNITY


    CENTER,
    CULTURE
    POSITIONING
    DESIGN BRAND LOGO MALL (LUX,PREMIUM
    ,MASS,
    TENANT DISCOUNT,ETC)
    (UNIQUE,NEW,
    LOCAL/BRANDED)
    WRAPPING
    POSITIONING
    STRUCTURE,
    THEME,
    ADVERTISING SIZING, DESIGN FACILITIES
    IDENTITY TARGET
    & LAYOUT

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