Jonathan Parsons

MARKETING & AI
CHEAT SHEET
STRATEGY IMAGES CAMPAIGN AI USE CASES

DON’TChatGPT
CRICTICIZE, Midjourney
DON’T CRICTICIZE, AdCreative
DON’T CRICTICIZE, CONSUMER RESEARCH
BRAND STRATEGY
CONTENT CREATION
DON’TClaude
CRICTICIZE, DALL-E 3 DON’TSemRush
CRICTICIZE, COPYWRITING
LOGO CREATION
BrandWatch
DON’T CRICTICIZE, Firefly
DON’T CRICTICIZE, DON’T Jasper
CRICTICIZE, DATA ANALYSIS
CONCEPT DEVELOPMENT
MARKET RESEARCH
PRODUCTIVITY DESIGN & VIDEO COPYWRITING KEY VISUALS
E-COMMERCE CONTENT
DON’TNotion AI
CRICTICIZE, Canva
DON’T CRICTICIZE, DON’TCopy.ai
CRICTICIZE, PRODUCT DESCRIPTIONS
MARKETING PLAN
DON’T HARPA
CRICTICIZE, Runway Grammarly
DON’T CRICTICIZE, SEO OPTIMISATION
PACKAGING
STRAPLINES & CTA
Perplexity
DON’T CRICTICIZE, DON’T HeyGen
CRICTICIZE, Wordtune
DON’T CRICTICIZE, BRAND VISUAL IDENTITY

PROMPTING TIPS SHORT PROMPTS

CRAFT A MARKETING STRATEGY FOR <PRODUCT> INC. AUDIENCE, MESSAGING, CHANNELS, KPIS.
THE MORE CONTEXT
WRITE A CONSUMER PERSONA FOR <PRODUCT> WITH DEMO, PSYCHOGRAPHICS, MOTIVATIONS.
THE BETTER
CREATE SOCIAL CAMPAIGNS FOR <PRODUCT> FOCUSED ON KEY PLATFORMS WITH HOOKS.
MAKE INSTAGRAM AD CONCEPTS FOR <PRODUCT> WITH HEADLINES, VISUALS, COPY.
INCLUDE BRAND &
ANALYSE <COMPETITORS> SOCIAL PRESENCE, MESSAGING & ENGAGEMENT.
CONSUMER DETAIL
WRITE WEBSITE COPY COMMUNICATING <BRAND> STRENGTHS AND VALUE CLEARLY.
DEFINE SEO CONTENT PILLARS FOCUSED ON ATTRACTING RELEVANT <TARGET CUSTOMERS>.
ADD BEST PRACTICE
DEVELOP INFLUENCER STRATEGY FOR <PRODUCT> IDENTIFYING PARTNERS & MESSAGING.
EXAMPLES
CONCEPTUALISE AN INSTAGRAM VIDEO CAMPAIGN CONVEYING <BRAND> CREATIVELY.
ANALYSE <COMPETITOR> DIGITAL ADVERTISING FOR INSIGHTS AND OPPORTUNITIES.
ROLE PLAY
CRAFT EMAIL CAMPAIGN STRATEGY IDENTIFYING TYPES OF LISTS, CONCEPTS & METRICS.
‘YOU’RE A STRATEGIST’
WRITE SOCIAL POSTS FOR <NEW PRODUCT> HIGHLIGHTING KEY FEATURES IN BRAND VOICE.
SUGGEST A TIKTOK CHALLENGE WITH OBJECTIVE OF DRIVING USER-GENERATED CONTENT.
ASK FOR A FORMAT
ANALYSE RECENT <BRAND> CAMPAIGNS AND SUGGEST OPPORTUNITIES FOR OPTIMISATION.
E.G. TABLE, BULLETS
ANALYSE <COMPETITOR> IDENTIFYING OPPORTUNITIES BASED ON GAPS & STRENGTHS.
DEVELOP VIDEO CONCEPTS ENGAGING <AUDIENCE> AND CONVEYING <BRAND> USPS.
REQUEST VARIATIONS
CRAFT A SOCIAL CALENDAR WITH CULTURAL MOMENTS, CONTENT, PARTNERSHIPS FOR <BRAND>.
IF YOU’RE NOT HAPPY
IDENTIFY EMERGING SOCIAL MEDIA TRENDS RELEVANT TO <BRAND> AUDIENCE.

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