Professional Documents
Culture Documents
MCCARTHY, 1960
Product
4 PS
Promotion MARKETING Price
MIX
Place
4 PS MARKETING MIX
MCCARTHY, 1960
Product FUNCTIONALITY,
APPEARANCE, QUALITY,
Product PACKAGING, BRAND,
WARRANTY,
SERVICE/SUPPORT
Product
People Price
5 PS
MARKETIN
G MIX
Promotion Place
5 PS MARKETING MIX
JUDD, 1987
FUNCTIONALITY,
APPEARANCE, QUALITY,
Product PACKAGING, BRAND,
WARRANTY,
Product SERVICE/SUPPORT
ADVERTISING, PERSONAL
SELLING, PUBLIC
Promotion
RELATIONS, MESSAGE,
MEDIA, BUDGET
Promotion Place PEOPLE-POWER VARIABLE:
CONTRACTORS (SALESPEOPLE,
CUSTOMER SERVICE, SALES
People
SERVICE…), INFLUENCERS (R&D,
STAFF MARKETERS, PRODUCTION
SCHEDULING…)
6 PS MARKETING MIX
KOTLER, 1984
Product
Public
opinion
formation
Price
6 PS
MARKETIN
G MIX
Political Place
power
Promotion
7 PS MARKETING MIX
BOOMS & BITNER, 1981
Product
Physical Price
evidence
7 PS
MARKETIN
G MIX
Process Place
People Promotion
7 PS MARKETING MIX
BOOMS & BITNER, 1981
FUNCTIONALITY,
APPEARANCE,
Product QUALITY, PACKAGING,
BRAND, WARRANTY,
SERVICE/SUPPORT
Product
INTERACTION
BETWEEN AN
EMPLOYEE AND
Physical Price LIST PRICE,
evidence DISCOUNTS,
Physical CUSTOMERS (E.G.
Price ALLOWANCES,
evidence BROCHURES, COMPANY
STATIONERY, BUSINESS FINANCING, LEASING
CARDS, REPORTS, 7 PS OPTIONS
COMPANY WEBSITE, ETC.)
MARKETIN
G MIX
Process Place CHANNEL MEMBERS,
CHANNEL
ACTIVITIES,
Process PROCEDURES, Place MOTIVATION, MARKET
PROTOCOLS COVERAGE,
LOCATIONS,
LOGISTICS, SERVICE
People Promotion LEVELS
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