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  • EBOOK SOCIAL MEDIA MARKETING For SALESMAN Teaser

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    The document discusses social media marketing strategies for salespeople. It outlines three main principles: 1) building communities by pooling prospects, 2) engaging customers through relevant content, and 3) establishing credibility through personal branding. It then covers specific tactics for each principle, including community marketing, content marketing, and personal branding. Community marketing involves aligning common interests, defining target audiences, and building communities. Content marketing centers on creating guidelines and distributing content across owned, earned, paid, and shared media channels. Personal branding is about developing a unique selling proposition and online persona. The overall goal is to apply social media best practices to traditional sales processes and leverage different social platforms.

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    EBOOK-SOCIAL-MEDIA-MARKETING-for-SALESMAN-teaser

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    The document discusses social media marketing strategies for salespeople. It outlines three main principles: 1) building communities by pooling prospects, 2) engaging customers through relevant content, and 3) establishing credibility through personal branding. It then covers specific tactics for each principle, including community marketing, content marketing, and personal branding. Community marketing involves aligning common interests, defining target audiences, and building communities. Content marketing centers on creating guidelines and distributing content across owned, earned, paid, and shared media channels. Personal branding is about developing a unique selling proposition and online persona. The overall goal is to apply social media best practices to traditional sales processes and leverage different social platforms.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    5 views17 pages

    EBOOK SOCIAL MEDIA MARKETING For SALESMAN Teaser

    Uploaded by

    Risma
    The document discusses social media marketing strategies for salespeople. It outlines three main principles: 1) building communities by pooling prospects, 2) engaging customers through relevant content, and 3) establishing credibility through personal branding. It then covers specific tactics for each principle, including community marketing, content marketing, and personal branding. Community marketing involves aligning common interests, defining target audiences, and building communities. Content marketing centers on creating guidelines and distributing content across owned, earned, paid, and shared media channels. Personal branding is about developing a unique selling proposition and online persona. The overall goal is to apply social media best practices to traditional sales processes and leverage different social platforms.

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    of 17

    SOCIAL MEDIA

    by Inventure

    MARKETING 3
    Personal
    Branding

    FOR SALESMAN Sales


    manship
    2 1
    Content Community
    Marketing Marketing

    Yuswohady
    Gilang Brillian | Isti Hanifah | Wulan Hilmi R. | Oktariani
    CONTENT

    01 02 03 04 05
    Social Media COMMUNITY CONTENT PERSONAL
    Salesmanship Channel MARKETING MARKETING BRANDING
    SOCIAL MEDIA 3
    Personal

    MARKETING
    Branding

    for SALESMAN Sales


    manship
    The 3 Principles 2
    Content
    1
    Community
    1. Pool Prospect into Community Marketing Marketing
    2. Engage Customer with Content
    3. Create Credibility thru Persona
    SOCIAL MEDIA MARKETING FOR SALESMAN
    CUSTOMER COMMON INTEREST CONTENT GUIDELINE CREATE PERSONA & USP

    SALESMANSHIP

    COMMUNITY MARKETING CONTENT MARKETING COMMUNITY MARKETING

    SOCIAL MEDIA MARKETING FOR SALESMAN 04


    01
    Salesmanship
    The 7 step selling process
    7
    6
    5 Follow up

    4 Closing
    the sale
    3 Overcoming
    objections Alternative
    2 Presentation choice
    1 Approach Extra
    inducement
    Premium
    Preparation Question
    Prospecting Pre-approach Standing
    Product room only
    and
    qualifying

    SOCIAL MEDIA MARKETING FOR SALESMAN 06


    REMEMBER THE RULE
    from 80 : 20 to 20 : 80

    SALESMANSHIP SOSMED MARKETING

    80 : 20
    hard-selling so -selling
    20 : 80
    hard-selling so -selling

    SOCIAL MEDIA MARKETING FOR SALESMAN 09


    02
    SOCIAL MEDIA CHANNEL
    REPUTATION EARNED MEDIA
    CREDIBILITY MEDIA RELATIONS
    TRUST INFLUENCER RELATIONS
    THOUGHT LEADERSHIP INVESTOR RELATIONS
    AUTHORITY BLOGGER RELATIONS
    LINK BUILDING
    MARKETING COMMUNICATIONS WORD-OF-MOUTH
    INFLUENCER MARKETING
    EXPERIENTIAL MARKETING COMMUNITY

    EARNED
    EVENT MARKETING COMMUNITY BUILDING
    ENGAGEMENT
    PAID MEDIA media DETRACTORS
    SOCIAL MEDIA ADS LOYALISTS
    BOOSTED CONTENT ADVOCATES
    FAN ACQUISITION BRAND AMBASSADOR
    LEAD GENERATION SUSER-GENERATED CONTENT
    SPONSORED CONTENT
    PAID PUBLISHING

    SHARED
    PARTNERSHIP
    PAID SCHARITY TIE-INS
    LEAD GENERATION media media COMMUNITY SERVICE
    CSR
    EMAIL MARKETINGA
    FFILIATE MARKETING CO-BRANDING
    INBOUND MARKETING
    CONTESTS, QUIZZES SHARED MEDIA
    ORGANIC SOCIAL
    REVIEWS
    OWNED
    OWNED MEDIA
    SOCIAL FORUMS
    CONTENT MARKETING
    SOCIAL MONITORING
    VIDEOS, WEBINARS media PRIVATE SOCIAL
    VISUAL CONTENT
    MEDIA SHARING SITES
    AUDIO, PODCASTS
    BRAND JOURNALISM DISTRIBUTION AND PROMOTION
    EMPLOYEE STORIES CONTENT DISTRIBUTION
    CUSTOMER STORIES SEARCH ENGINE OPTIMIZATION CONTENT CURATION
    SERPS PUBLISHING PLATFORMS
    E-A-T
    VOICE SEARCH
    Sumber: SPINSUCKS DOMAIN AUTHORITY
    03
    COMMUNITY MARKETING
    Community is a self-organized network of people with
    common interest who collaborate by sharing ideas,
    information and other resources
    BUILDING COMMUNITY
    “Focus on result for the business”
    Output: Traffic, poten al leads, community rela onship, etc.
    Conversion

    “Define ac vity to engage with customer”


    Activation Output: Get the customer's data, Knowing customer needs, etc.

    “Define a community that matches our products”


    Align Common Interest Output: References from coworkers, Trend update in social media about
    & Brand Goals community, Partnership offering, etc.

    “Lis ng of your social object (audience)”


    Define Target Audience Output: knowing the target segment based on
    demographic, psychographic, and behavioral approaches

    SOCIAL MEDIA MARKETING FOR SALESMAN 20


    04
    CONTENT MARKETING
    Common
    Interest

    Product CONTENT AUDIENCE


    Message
    MARKETING WANTS

    Buatlah content marketing yang mampu menggambarkan atau menyatukan antara product message
    yang sudah terkandung common interest dengan keinginan atau kebutuhan netizen. Jika hal tersebut
    dilakukan, maka akan menghasilkan content marketing yang powerfull.

    SOCIAL MEDIA MARKETING FOR SALESMAN 31


    05
    PERSONAL BRANDING
    PERSONA COMPETENCE

    PERSONAL
    BRANDING PERSONAL BRAND STATEMENT

    MODEL VALUE TARGET


    PROPOSITION AUDIENCE

    SOCIAL MEDIA MARKETING FOR SALESMAN 47


    Get other ebooks at:
    www.consumeri.id

    by Inventure
    Yuswohady
    yuswohady@gmail.com
    Gilang Brillian
    gilangpopo@gmail.com
    Isti Hanifah
    Istihanifah11@gmail.com
    Wulan Hilmi R
    wulanhilmira@gmail.com
    Oktariani
    oktarianisulaiman@gmail.com

    C 2020
    www.inventure.id Design e-book:
    Muhammad Ikbal
    ikbaal23@gmail.com

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