ESSENTIAL MARKETING MODELS

24 Unique PPTX Slides

16:9 Screen Template
Easy to edit
TABLE OF CONTENTS
List of the Marketing Models

1 1 PRICE-QUALITY STRATEGY
3 THE 7 P’S 0
THE BCG MATRIX 9 MODEL

THE MCKINSEY 1 DIFFUSION OF 2

5
1 0
RACE* PLANNING
7S FRAMEWORK INNOVATIONS

1 DRIP 2 STP
6 THE AIDA MODEL 3 Differentiate, Reinforce, Inform, Persuade 1 Segmentation, Targeting, Positioning

1 2
7 THE GE MATRIX 5
PRODUCT LIFE CYCLE 3
SWOT / TOWS

1 2
8 THE ANSOFF MATRIX 7
PORTER’S FIVE FORCES 5
PESTLE ANALYSIS
 ESSENTIAL MARKETING MODELS 
The 7 P’s (Option 1)
Price
Lorem ipsum dolor sit amet,
Place PRICE
consectetur adipiscing elit. Integer
nec odio. Praesent libero.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Integer
nec odio. Praesent libero. PLACE PROMOTION Promotion
Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Integer
7 P’s
Process nec odio. Praesent libero.
MARKETI PHYSICAL
Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Integer PROCESS NG MIX ENVIRONME Physical Environment
nec odio. Praesent libero. NT
Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Integer
nec odio. Praesent libero.
Product PRODUCT PEOPLE
Lorem ipsum dolor sit amet, People
consectetur adipiscing elit. Integer Lorem ipsum dolor sit amet,
nec odio. Praesent libero. consectetur adipiscing elit. Integer
nec odio. Praesent libero.
3
 ESSENTIAL MARKETING MODELS 
The 7 P’s (Option 2)

PRODUCT PROMOTION PRICE PLACE PEOPLE PROCESS PHYSICAL

/ SERVICE EVIDENCE

• Design • Advertising • Strategy • Trade • Business • Organizatio • Exterior/

• Quality • Personal • List price channels culture nal interior
• Technology selling • Discounts • Coverage • Recruitment • Core • Design
• Sales • Assortment • Training service • Cleanliness
• Branding • Allowances
promotion s • Assessmen • Support • Style
• Services • Payment
• Public period • Locations t • Decoration
• Availability relations
• Credit terms • Transportati • Involvement • Acoustic
• Direct on • Control
marketing • Payment • Smell
methods • Logistics • Support
• Corporate • Employee
• E- appearance
identity commerce
• Form of
promotion

4
 ESSENTIAL MARKETING MODELS 
The McKinsey 7S Framework

STRATEGY STRUCTU
RE
STRUCTURE
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet,
consectetur adipiscing elit. consectetur adipiscing elit.
Integer nec odio. Praesent STRATEG Integer nec odio. Praesent
SYSTEMS
libero. Y libero.

SKILLS SHARE SYSTEMS

Lorem ipsum dolor sit amet,
consectetur adipiscing elit. VALUE
Integer nec odio. Praesent
libero.
SKILLS
STAFF
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Integer nec odio. Praesent
libero.
5
D Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
S Integer nec odio. Praesent
libero.
STYLE
STYLE
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
STAFF Integer nec odio. Praesent
libero.
 ESSENTIAL MARKETING MODELS 
The AIDA Model

A
Lorem Ipsum
Lorem ipsum dolor sit amet, consectetur
AWARENESS
adipiscing elit. Integer nec odio. Praesent libero.

Lorem Ipsum

I INTEREST Lorem ipsum dolor sit amet, consectetur

adipiscing elit. Integer nec odio. Praesent libero.

Lorem Ipsum

D DESIRE Lorem ipsum dolor sit amet, consectetur

adipiscing elit. Integer nec odio. Praesent libero.

Lorem Ipsum
A ACTION Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Integer nec odio. Praesent libero.

6
 ESSENTIAL MARKETING MODELS 
The GE Matrix

Invest/ Invest/ Hold/

HIG
H
Grow Grow Selective

ATTRACTIVEN
INDUSTRY

Invest/ Hold/ Divest/

ESS
MEDIU
M Grow Selective Harvest

Hold/ Divest/ Divest/

LO
W

Selective Harvest Harvest

STRO AVERA WEA

NG GE K

BUSINESS UNIT
7
STRENGTH
 ESSENTIAL MARKETING MODELS 
The Ansoff Matrix

MARKET PRODUCT

EXISTI
PENETRATION DEVELOPMENT

NG
CUSTOMERS
MARKETS /
STRATEGY STRATEGY

MARKET
DIVERSIFICATIO
DEVELOPMENT
NE
W

N STRATEGY
STRATEGY

EXISTI NE
NG W

PRODUCTS /
8 SERVICES
 ESSENTIAL MARKETING MODELS 
The (Extended) Ansoff Matrix

NE
W
Market Partial
Development Diversification Diversification
MODIFIE
D

Market Limited Partial

Expansion Diversification Diversification
EXISTI
NG

Market Product Product

Penetration Extension Development

EXISTI MODIFIE NE
NG D W
9
 ESSENTIAL MARKETING MODELS 
The BCG Matrix
HIG LO QUESTION
STARS H W
MARKS
Lorem ipsum dolor sit Lorem ipsum dolor sit
amet, consectetur amet, consectetur
adipiscing elit. Integer adipiscing elit. Integer

MARKET GROWTH

HIG
H
nec odio. Praesent nec odio. Praesent
libero. Sed cursus QUESTION libero. Sed cursus
ante dapibus diam. STARS MARKS ante dapibus diam.
Sed nisi. Nulla qui Sed nisi. Nulla qui

RATE
sem ni elementum sem ni elementum
ipediet. ipediet.
CASH
COWS DOGS
LO
W
Lorem ipsum dolor sit Lorem ipsum dolor sit
amet, consectetur amet, consectetur
adipiscing elit. Integer adipiscing elit. Integer
nec odio. Praesent CASH COWS DOGS nec odio. Praesent
libero. Sed cursus libero. Sed cursus
ante dapibus diam. ante dapibus diam.
Sed nisi. Nulla qui Sed nisi. Nulla qui
sem ni elementum sem ni elementum
ipediet.
RELATIVE MARKET ipediet.
SHARE
10
 ESSENTIAL MARKETING MODELS 
Diffusion of Innovations (Option 1)

34% 16%
13.5% 34%
2.5%
INNOVATO EARLY EARLY LATE LAGGAR
RS ADOPTERS MAJORITY MAJORITY DS
Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit
amet, consectetur amet, consectetur amet, consectetur amet, consectetur amet, consectetur
adipiscing elit. Integer adipiscing elit. Integer adipiscing elit. Integer adipiscing elit. Integer adipiscing elit. Integer
nec odio. Praesent nec odio. Praesent nec odio. Praesent nec odio. Praesent nec odio. Praesent
libero. Sed cursus ante libero. Sed cursus ante libero. Sed cursus ante libero. Sed cursus ante libero. Sed cursus ante
dapibus diam. Sed nisi. dapibus diam. Sed nisi. dapibus diam. Sed nisi. dapibus diam. Sed nisi. dapibus diam. Sed nisi.
Nulla qui sem ni Nulla qui sem ni Nulla qui sem ni Nulla qui sem ni Nulla qui sem ni
11 elementum ipediet. elementum ipediet. elementum ipediet. elementum ipediet. elementum ipediet.
 ESSENTIAL MARKETING MODELS 
Diffusion of Innovations (Option 2)
THE
EARLY CHASM MAINSTREAM
MARKET MARKET

Whole
Product
Solution

Minimum
Feature
Set

INNOVATO EARLY EARLY LATE LAGGAR

RS ADOPTERS MAJORITY MAJORITY DS
2.5% 13.5% 34% 34% 16%

People Who Want Newest People Who Want Complete Solutions and
12
Things Convenience
 ESSENTIAL MARKETING MODELS 
DRIP (Option 1)

Differentiate a Reinforce a brand’s

product or message
service

DRIP

Persuade Inform or make

audiences to behave people aware
in particular ways of a brand

13
 ESSENTIAL MARKETING MODELS 
DRIP (Option 2)

Differentiate a product or
service D
R Reinforce a brand’s
message

Inform or make people

aware of a brand I

14
P Persuade audiences to
behave in particular ways
 ESSENTIAL MARKETING MODELS 
Product Life Cycle (Option 1)

INTRODUCTI GROWT MATURIT DECLI

ON H Y NE
SAL
ES

15 TIM
 ESSENTIAL MARKETING MODELS 
Lorem
Product Life Cycle (Option 2) Ipsum
Lorem Lorem ipsum dolor sit
Ipsum amet, consectetur
adipiscing elit. Integer
Lorem ipsum dolor sit
Lorem amet, consectetur
nec odio.

Ipsum adipiscing elit. Integer

nec odio.
Lorem ipsum dolor sit
Lorem amet, consectetur PRODUC
Ipsum adipiscing elit. Integer
nec odio.
T
SAL

Lorem ipsum dolor sit EXTENSI

ES

amet, consectetur ON
adipiscing elit. Integer
nec odio. Praesent
libero. Sed cursus
ante dapibus diam.
Sed nisi. Nulla qui
sem ni elementum
ipediet.

INTRODUCTI GROWT MATURIT DECLI TIM

ON H Y NE
16
E
 ESSENTIAL MARKETING MODELS 
Porter’s Five Forces (Option 1)
THREAT OF Lorem Ipsum
SUBSTITUTE
Lorem ipsum dolor sit amet,
Lorem Ipsum S
consectetur adipiscing elit. Integer nec
Lorem ipsum dolor sit amet, odio. Praesent libero. Sed cursus ante
consectetur adipiscing elit. Integer nec dapibus diam. Sed nisi. Nulla qui sem
odio. Praesent libero. Sed cursus ante ni elementum ipediet.
dapibus diam. Sed nisi. Nulla qui sem
ni elementum ipediet.

BARGAINING COMPETITI BARGAINING

POWER OF POWER OF
VE
SUPPLIERS BUYERS
RIVALRY

Lorem Ipsum
Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Integer nec
Lorem Ipsum odio. Praesent libero. Sed cursus ante
Lorem ipsum dolor sit amet, THREAT OF dapibus diam. Sed nisi. Nulla qui sem
consectetur adipiscing elit. Integer nec NEW ni elementum ipediet.
odio. Praesent libero. Sed cursus ante ENTRANTS

17 dapibus diam. Sed nisi. Nulla qui sem

ni elementum ipediet.
 ESSENTIAL MARKETING MODELS 
Porter’s Five Forces (Option 2)
BARGAINING POWER THREAT OF
OF SUPPLIERS SUBSTITUTES
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Integer nec consectetur adipiscing elit. Integer nec
odio. Praesent libero. Sed cursus ante odio. Praesent libero. Sed cursus ante
dapibus diam. Sed nisi. Nulla qui sem dapibus diam. Sed nisi. Nulla qui sem
ni elementum ipediet. ni elementum ipediet.
INTENSITY OF
RIVALRY
WITHIN THE
THREAT OF NEW INDUSTRY BARGAINING POWER
ENTRANTS OF BUYERS
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Integer nec consectetur adipiscing elit. Integer nec
odio. Praesent libero. Sed cursus ante odio. Praesent libero. Sed cursus ante
dapibus diam. Sed nisi. Nulla qui sem dapibus diam. Sed nisi. Nulla qui sem
ni elementum ipediet. ni elementum ipediet.

18
 ESSENTIAL MARKETING MODELS 
Price-Quality Strategy Model

SUPER-VALUE HIGH-VALUE PREMIUM

HIG
H
STRATEGY STRATEGY STRATEGY
Under Ideal for Premiu
priced penetration m
QUALI

MEDIU GOOD-VALUE MEDIUM-VALUE OVERCHARGIN

TY

M
STRATEGY STRATEGY G STRATEGY
Real Averag Overprice
bargain e d

FALSE-
ECONOMY RIP-OFF
ECONOMY
LO
W

STRATEGY STRATEGY
STRATEGY
Chea Unhappy Sell and
p customers run
LO MEDIU HIG
W M H

19 PRIC
E
 ESSENTIAL MARKETING MODELS 
RACE* Planning

0 PLAN
1 BRANDED CONTENT

R 0
2
REACH Search engines, social networks,
publishers and blogs

A 0
3
ACT Your web site, blog,
community and
interactive tools

E-commerce

C 0 CONVERT
4
process, product,
price and
promotion

E 0 ENGAGE
5
Customer
Advocacy

20
RE- *RACETM Planning is a system developed by Smart
AUTOMATE Insights
 ESSENTIAL MARKETING MODELS 
Segmentation, Targeting and Positioning - STP (Option 1)

MARKET SEGMENTATION
- Identify bases for segmentation
- Determine important characteristics of each market segment
S
MARKET TARGETING
- Evaluate potential and commercial attractiveness of each segments
- Select one or more segments T
PRODUCT POSITIONING
- Develop detailed product positioning for selected segments
- Develop a marketing mix for each selected segment P
21
 ESSENTIAL MARKETING MODELS 
Segmentation, Targeting and Positioning - STP (Option 2)

S T P
MARKET MARKET PRODUCT
SEGMENTATIO TARGETING POSITIONING
N
• Evaluate potential • Develop detailed
• Identify bases for and commercial product
segmentation attractiveness of positioning for
• Determine each segments selected
important • Select one or segments
characteristics of more segments • Develop a
each market marketing mix for
segment each selected
segment

22
 ESSENTIAL MARKETING MODELS 
SWOT / TOWS

S W O T
STRENGTHS WEAKNESSES OPPORTUNITIE THREATS
S

Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum

dolor sit amet, dolor sit amet, dolor sit amet, dolor sit amet,
consectetur consectetur consectetur consectetur
adipiscing elit. adipiscing elit. adipiscing elit. adipiscing elit.
Integer nec odio. Integer nec odio. Integer nec odio. Integer nec odio.
Praesent libero. Praesent libero. Praesent libero. Praesent libero.
Sed cursus ante Sed cursus ante Sed cursus ante Sed cursus ante
dapibus diam. dapibus diam. dapibus diam. dapibus diam.
Sed nisi. Nulla Sed nisi. Nulla Sed nisi. Nulla Sed nisi. Nulla
qui sem ni qui sem ni qui sem ni qui sem ni
elementum elementum elementum elementum
ipediet. ipediet. ipediet. ipediet.

23
 ESSENTIAL MARKETING MODELS 
SWOT / TOWS Matrix

S STRENGTHS W WEAKNESSES W
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet,
Lorem ipsum dolor sit
consectetur adipiscing elit. Lorem ipsum consectetur adipiscing elit.
S
amet, consectetur
dolor sit amet,
Integer nec odio. Praesent adipiscing elit.
consectetur
Integer nec odio. Praesent
Integer nec odio.
libero. Sed cursus ante Praesent libero. adipiscing elit. libero. Sed cursus ante
Integer nec
dapibus diam. Sed nisi. odio. Praesent
dapibus diam. Sed nisi.
Nulla qui sem ni elementum libero. Nulla qui sem ni elementum
Lorem ipsum
ipediet. dolor sit amet, ipediet.
consectetur Lorem ipsum dolor sit
adipiscing elit.

O
amet, consectetur
Integer nec adipiscing elit.

T THREATS odio. Praesent

libero.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Integer nec odio. Praesent
libero. Sed cursus ante
dapibus diam. Sed nisi.
Nulla qui sem ni elementum
24 ipediet.
Integer nec odio.
Praesent libero. OPPORTUNITIES O
Lorem ipsum dolor sit amet,
T consectetur adipiscing elit.
Integer nec odio. Praesent
libero. Sed cursus ante
dapibus diam. Sed nisi.
Nulla qui sem ni elementum
ipediet.
 ESSENTIAL MARKETING MODELS 
PESTLE Analysis (Option 1)

P
POLITICAL
E
ECONOMIC
S
SOCIAL
T
TECHNOLOGIC
L
LEGAL
E
ENVIRONMENT
AL AL

Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum
dolor sit amet, dolor sit amet, dolor sit amet, dolor sit amet, dolor sit amet, dolor sit amet,
consectetur consectetur consectetur consectetur consectetur consectetur
adipiscing elit. adipiscing elit. adipiscing elit. adipiscing elit. adipiscing elit. adipiscing elit.
Integer nec odio. Integer nec odio. Integer nec odio. Integer nec odio. Integer nec odio. Integer nec odio.
Praesent libero. Praesent libero. Praesent libero. Praesent libero. Praesent libero. Praesent libero.
Sed cursus ante Sed cursus ante Sed cursus ante Sed cursus ante Sed cursus ante Sed cursus ante
dapibus diam. dapibus diam. dapibus diam. dapibus diam. dapibus diam. dapibus diam.
Sed nisi. Nulla Sed nisi. Nulla Sed nisi. Nulla Sed nisi. Nulla Sed nisi. Nulla Sed nisi. Nulla
qui sem ni qui sem ni qui sem ni qui sem ni qui sem ni qui sem ni
elementum elementum elementum elementum elementum elementum
ipediet. ipediet. ipediet. ipediet. ipediet. ipediet.

25
 ESSENTIAL MARKETING MODELS 
PESTLE Analysis (Option 2)

SOCIAL
S
SOCIAL
T
TECHNOLOGICAL TECHNOLOGICAL
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Integer nec odio. Praesent
E L consectetur adipiscing elit.
Integer nec odio. Praesent
ECONOMIC LEGAL
libero. PESTLE libero.
ANALY
ECONOMIC POLITICAL
SIS
ENVIRONMENTAL
LEGAL
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
P E Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Integer nec odio. Praesent Integer nec odio. Praesent
libero. libero.

POLITICAL ENVIRONMENTAL
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet,
consectetur adipiscing elit. consectetur adipiscing elit.
Integer nec odio. Praesent Integer nec odio. Praesent
libero. libero.
26