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6 19 Brilliant Physical Therapy Marketing Ideas RECENT POSTS

For More Patients

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% # Posted on April 23, 2018 $ by Joy Gendusa

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JOY RECOMMENDS
Want a steady stream of new physical therapy patients coming in to your practice? Then you
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need more than just one form of PT marketing…
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INDUSTRY NEWS
That’s why I put together 19 of the best, tried-and-true physical therapy marketing strategies
for you to use. MARKETING CRITIQUES

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Even just a couple of these could change your practice — so here you are!
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PUBLIC RELATIONS
1. Define your Unique Selling Proposition (It’s easier
than it sounds) SMALL BUSINESS OWNERS
OF AMERICA

Before you invest your money into any physical therapy marketing materials, you should SOCIAL MEDIA
examine how your practice and approach differs from your competitors.
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I see this a lot: Joy Gendusa "

Joy is the
Business owners simply skip this critical first step in physical therapy marketing. Founder
and CEO of
PostcardMania. After more
than seventeen years of
But here’s why understanding your competition is SO important: leading one of the most
innovative and successful
postcard marketing
companies in the industry,
It helps you form your Unique Selling Proposition — or USP. Joy has obtained a level of
marketing expertise that is
sought after for counsel and
speaking engagements all
Your USP clearly communicates to prospects in your physical therapy marketing how your over the country. But here at
the Maniac Marketing Blog,
practice, approach, and YOU are different (and better!) than your competitors. you get her knowledge at
absolutely no cost to you.
She will be dropping by often
to share wisdom and
experience on a wide range
of topics, from direct mail to
business management, and
even email marketing and
website development.

READ MORE "

All you need to do is define your USP as a crystal-clear statement —

And then you’ll use it in ALL of your physical therapy marketing strategies.

For example:

If you’re the only physical therapist in town, say it! That’s pretty unique, and it’s something
local residents would want to know (to save drive time!).

Or, if you’re the only physical therapist around who uses a certain method or technology, also
very important to showcase in your physical therapy marketing!!

Here are some examples of physical therapist USPs to give you more ideas:

The ONLY Physical Therapy Practice in Jonestown!

The Only Physical Therapist in Effingham Using Deep Tissue Laser Therapy
Where Seattle’s Holistic Physical Therapy Meets Clinical Yoga
We 100% Guarantee You’ll Feel Better BEFORE Your Treatment Plan Ends

Just remember:

DON’T skip this step!!

Without a well-defined USP, all of your physical therapy advertisement money could be
wasted. Your prospects don’t want to figure out how you’re different/better —

They want to SEE it right away…

Which brings me to this next one…

2. Stand out with a professional, unique logo

Having an attractive logo professionally designed for your practice is important for 2 reasons:

It helps you look like a professional trustworthy business

It creates name recognition

Both of which amount to more leads and patients!

Something like this:

Or this one:

Prospects who have medical troubles — and thus, need a physical therapist — don’t want to
risk going to a less-than-awesome practice…

So get a legit-looking logo that communicates you’re the BEST at what you do!

Once you have that, you’re going to permeate the rest of your physical therapy marketing
materials with it…

Such as these super affordable ones:

Chapstick- as low as 33 cents!

Pedometers- 92 cents, can’t beat that!
Pens- just 99 cents
Aluminum sports water bottles- $2.95 each
Car magnet- $8 each
Logo design- $995

With prices like those, your logo and branding should be on TONS of physical therapy
marketing materials, creating awareness of your practice all over town!

And you’ll want to include this marketing must-have too…

3. Create an irresistible special offer that gets new

patients calling
Your special offer has 2 MAJOR functions in your physical therapy marketing:

Enticing prospects to trust you and give you a try

Rewarding current patients to ensure future loyalty (and encourage referrals!)

So a special offer isn’t an afterthought for your physical therapy marketing.

It needs to offer a risk-free way to try out your practice, no matter how vulnerable your
prospects feel.

Here’s an example from one of our client’s physical therapy postcards:

Here’s the front of the design:

This physical therapy postcard campaign clearly appeals to elderly folks who have trouble
maintaining balance, so their special offer providing a FREE balance consultation would not
only be helpful, but it’s something very much wanted and needed.

Remember this:

If you’re worried that discounting your services — or offering free consultations — will
jeopardize your practice’s revenue, think again:

The idea behind special offers is you want to drive in LOTS of people to your practice.

Once you prove to your prospects that you’re the best fit for their individual needs, you’ll have
more people to convert into long-term, loyal patients who will gladly leave their health in your
hands.

To help you out —

Here are some special offers PROVEN to work in PT marketing:

FREE consultation/ balance screening

FREE neck and shoulder massage
FREE fall risk assessment
FREE exam with this postcard

Another smart idea:

Grab this FREE download with more physical therapy advertisement ideas than you can
dream up:

FREE report: 128 special offers proven to create leads AND sales

Now that you have a USP (#1) and special offer ideas your prospects will jump at (without
hurting themselves, of course!), check out #4…

4. Market consistently year-round for more leads (and

less hassle)
No one knows when their body may take a turn to Painsville. That’s why in order to be THE
physical therapist people call when they need help, you need to consistently stay top of mind
for them all year round!

The key to generating a steady stream of leads (and new patients) all year-round is
through consistent physical therapy marketing.

Check out this example:

A New Orleans physical therapist decided to try mailing postcards consistently to reach
residents in his area. The owner said that because of their constant marketing and presence,
which has over time generated awareness of their practice and multiple services, their
patients and revenue have correspondingly increased too!

“I’ve been getting these postcards from you for over a year, you must have good service —
I want to use YOU.”

Watch the case study video here.

I recommend you plan your marketing for the year —

Not just for the next 1-2 months you’d like to see more people in your practice.

FREE report: See REAL results from actual physical therapist campaigns (with designs!)

5. Use this time-testing marketing tool and STOP

hitting the pavement…
Believe it or not, direct mail remains the most preferred form of marketing…

And, it’s also MOST likely to generate your practice leads and sales.

Want proof?

Check out these statistics:

Direct mail produces up to 500% more responses than all other marketing methods.
(DMA 2015 Response Rate Report)
92% of consumers prefer direct mail when looking to buy a product. (DMA 2015
Response Rate Report)
The average return on investment (ROI) for direct mail marketing is 18%-20%. (DMA 2015
Response Rate Report)

But —

Not just any old postcard design will get you leads.

You need to make sure your physical therapy postcards each have the 10 postcard design
elements on them, otherwise you risk your physical therapy marketing campaign not giving
you the best results possible.

In short, your physical therapy postcards need to:

Grab attention
Clearly communicate your USP to prospects
Mention an irresistible special offer
Provide your practice’s contact information
And entice your prospect to ACT NOW on your offer (aka, call you!).

Another reason you should market consistently?

You undoubtedly have competition looking to take away your business!

Whatever marketing medium you’re using, there are 3 rules for winning the physical therapy
marketing game:

Reach prospects FIRST

Reach prospects more often
Stay top of mind for when they need you!

Therefore:

Start planning — and running — your year-long physical therapy marketing campaigns to stay
in front of your prospects (and customers) with your USP (#1) and professional logo (#2).

FREE download: Use this EASY plug-and-play Marketing Budget Calculator

6. Use these 16 website tweaks to generate more leads

online
Check out this CRAZY statistic:

95% of people who see some form of your physical therapy marketing will head straight to
your website to decide whether they’re going to contact you… or not.

95% is almost ALL of them.

Plus:

Your website has mere seconds to grab your prospect’s attention before they either leave
your website or decide to stay and continue reading.

But guess what:

96% of prospects WILL statistically ditch your website without taking any action!!

Scary!!

Therefore, your website MUST not only look professional, but it must be designed to capture
contact information and turn it over to you.

I found that there’s 16 website design elements that help to generate leads, and they’re not
difficult to implement…

You can download a list of them for easy reference —

Here’s a website my team made:

Notice the phone numbers on the top right hand side of the page yelling for prospects to call
them — love that!

Tip:

Place your phone number in the same spot on EACH page so prospects don’t need to hunt
for it. The top of your website works great because that’s where everyone begins!

It’s just one example of making sure your website obviously encourages prospects to contact
you (but more is coming in #7!).

If you want an expert hand to tweak your website — or create an entirely brand new one —
we design websites for an EXTREMELY affordable price.

7. Capture up to 96% more leads right from your

website
Like I mentioned above, 95% of people will visit your website once they see any physical
therapy advertisement you promote — whether it’s:

Direct mail (physical therapy postcards)

A Google ad anywhere online
Facebook — specifically ads
Or even a Google review.

But like I said:

A staggering 96% of people will LEAVE your website…

Which is a HUGE waste of marketing money!!!

One tool you can use to capture more leads from your website is pop-ups…

But not “just pop-ups.”

Pop-ups aren’t anything new obviously, but they do work in capturing more leads from your
website, specifically when you use a super enticing special offer (#3).

Word to the wise:

If you do use pop-ups, make sure to test and re-test them often. That’s the only way you’ll see
which designs, colors, and special offers produce the most leads for your practice!

Or, if all that sounds too technical, we created the Catch-That-Lead Tool to manage your pop-
ups and online leads for you. It’s the most affordable way for you to get MORE leads out of
your PT marketing expenditure and capture more leads from your website.

8. Nail your Google listing to generate FREE leads from

Google
First —

Register for a FREE Google My Business account. It’s how you’ll update your Google listing for
your practice, meaning…

This: