Checklist

ELEMENTS OF A
HIGH-CONVERTING
LANDING PAGE

by Stefan Georgi

1
Visit Me At:
stefanpaulgeorgi.com
CHECKLIST 1 - ELEMENTS OF A HIGH-CONVERTING LANDING PAGE

ELEMENTS OF A HIGH-CONVERTING
LANDING PAGE

Top navigation bar

and company logo if
running on Facebook ===

Attention bar calling out

avatar or creating urgency
===

Strong
benefit-driven headline

Supporting subhead
that highlights more
benefits or overcomes
an objection right away

Video intro (optional)

or creative product
stack/image in header

Stefan Georgi 2
CHECKLIST 1 - ELEMENTS OF A HIGH-CONVERTING LANDING PAGE

Logo bar/
credibility builder ===

Strong lead with its own

headline, highlighting
pain points and
promising a solution
===

Social proof elements -

screenshots of reviews,
text testimonials,
video testimonials
===

===

Stefan Georgi 3
CHECKLIST 1 - ELEMENTS OF A HIGH-CONVERTING LANDING PAGE

Section about common

mistakes people make when
trying to solve problem /
why existing solutions
fall short
===

Clear introduction of
product (solution)
without price

===

===

Stefan Georgi 4
CHECKLIST 1 - ELEMENTS OF A HIGH-CONVERTING LANDING PAGE

How It Works

Breakdown of what’s
possible with this
product (solution)

===

(Optional) Details about

how life will change with
product/future pacing

Stefan Georgi 5
CHECKLIST 1 - ELEMENTS OF A HIGH-CONVERTING LANDING PAGE

Breakdown of what’s
included - can be
offer stack, bonuses,
or just the product

===

Estimated value of each

item in offer stack

Stefan Georgi 6
CHECKLIST 1 - ELEMENTS OF A HIGH-CONVERTING LANDING PAGE

Money Back Guarantee/

Promise

===

Value section that

builds up total value
of offer/justifies price

===

Stefan Georgi 7
CHECKLIST 1 - ELEMENTS OF A HIGH-CONVERTING LANDING PAGE

Additional CTAs
to purchase

===

Payment logos
under all CTAs

(Optional) Crossroads post-CTA:

“now you have to make a choice”

===

Stefan Georgi 8
CHECKLIST 1 - ELEMENTS OF A HIGH-CONVERTING LANDING PAGE

About the Creator

of [PRODUCT] /
About [the Brand] -
can be intro in copy
or a blurb at the
bottom of the page

===

FAQs
(that handle objections
in a creative way)

===

Stefan Georgi 9
 facebook.com
/stefanpaulgeorgi

facebook.com
/groups/1931560346918594

instagram.com
/stefangeorgi

linkedin.com
/in/stefanpaulgeorgi

medium.com
/@stefangeorgi

quora.com
/profile/Stefan-Georgi-3

twitter.com
/StefanGeorgi

youtube.com
https://www.youtube.com/c/StefanGeorgi1

Visit Me At:
stefanpaulgeorgi.com