Jindal Global Business School

Course Outline

Course Title Data Analysis & Interpretation

Core or Elective Core
Program and Batch BBA 2020
Semester & Academic Year Spring 2022
Credits 3
Discipline/Area Information Systems & Analytics
Provide details, if this course is a Prerequisite -
for any course/specialization
Name of the Faculty Member/Course Instructor Prof. Ritanjali Panigrahi
Prof. Apeksha Hooda
Contact Details of the Faculty Member rpanigrahi@jgu.edu.in | +91 8930302787
ahooda@jgu.edu.in | +91 9582388451
Contact Details of Support Staff -
Faculty Member’s Open Office Day/s & Time TBD

Introduction to the Course

With the ubiquity of Information Technology (IT) data has become the fuel on which business
run. As a result, it has become imperative for modern day managers to possess the skill and the
ability to analyse data and interpret the findings from this data analysis. This course will give
students an opportunity to understand essential statistical principles and techniques for data
analysis. The course will prepare students to use relevant technology tools for carrying out data
analysis. The course will use various instances of real-life managerial decision situations to
illustrate use cases for statistical and data analysis. The purpose of the course will be to expose
students to principles and techniques for data analysis, and inculcate a sense-making capability in
the students to manoeuvre the complex, data-centric business environment.
Course Learning Objectives
1. Apply the principles of statistical data analysis to business problems
2. Apply relevant technology tools for data analysis in business situations
3. Interpret the results of data-driven analysis to solve business problems

Course Learning Program Learning Program Competency Course

Objectives (CLOs) Objectives (PLOs) Goals (PCGs) Assessment Item
On successful This course helps you to This course helps you to This learning
completion of the develop the following develop the following outcome will be
course, students should Program Learning Program Competency assessed in the
be able to: Outcomes: Goals: following items
CLO1: Apply the PLO8 PCG3 A1, A2, A3, A4
principles of statistical
data analysis to
business problems
CLO2: Apply PLO9 PCG3 A2, A4
relevant technology
tools for data analysis
in business situations
CLO3: Interpret the PLO6, PLO10 PCG2, PCG3 A2, A3, A4
results of data-driven
analysis to solve
business problems

Teaching Method
The course will have a judicious mix of lectures, in class practical exercises and assignments to
be presented by the students. The onus of learning will lie with the students, with in-class
practice exercises, discussions, and project-work giving them the opportunity to learn hands-on.
Evaluation Schema
The course grade will be determined on the basis of
For Online Mode Assessment:
Assessment Weightage Nature Week of PLOs to be Assessed
Task Assessment
A1: Quiz 15% Individual Week 12 PLO8, PLO10
A2: Individual 15% Individual Week 7 PLO6, PLO8, PLO9,
Mid-term PLO10
Assignment
A3: Class 20% Individual All the sessions PLO6, PLO8, PLO10
Participation
A4: End-term 50% Individual After Week 15 PLO6, PLO8, PLO9,
Exam PLO10

For Offline Mode Assessment:

Assessment Weightage Nature Week of PLOs to be Assessed
Task Assessment
A1: Quiz 15% Individual Week 12 PLO8, PLO10
A2: Mid-term 15% Individual Week 7 PLO6, PLO8, PLO9,
Examination PLO10
A3: Class 20% Individual All the sessions PLO6, PLO8, PLO10
Participation
A4: End-term 50% Individual After Week 15 PLO6, PLO8, PLO9,
Exam PLO10

Description of Assessments:

Quiz: The quiz will be used to assess students’ ability to apply the principles of statistical data
analysis using relevant technology tools in business situations. The quiz will be conducted during
the 8th week of the course on UMS/ Moodle.

Individual Mid-term Assignment: The purpose of the assignment will be to practice the
principles and tools learnt in the course. The assignment will be case-based, requiring the
students to first analyse data pertaining to a business situations and then interpreting the results
to solve a business problem. For online classes, the students are required to submit the
 assignment during the 7th week of the course on UMS/ Moodle. In case of on-campus classes, the
mid-term examination will be conducted in the 7th week in class.

Class Participation: The purpose of the component is to encourage students to take advantage of
the industry interface being provided by the GLs, participate in the discussion, delve deeper into
the topic by going beyond what is covered in the session, and then present their learnings in the
form of a write-up. The idea is to have a 'practice' focused assessment in addition to the other
'theoretical' assessments. The class participation in general has 10% weightage and the write-up
for both GLs (submitted on UMS) has 10% weightage.

End-term Exam: The end-term will assess the data analysis ability and interpretation skills of
the students based on data analysis. It will involve caselets that mimic real-life managerial
scenarios and will require the use of data analysis tools to arrive at solutions.

Text Book / Course Package / Other Readings

Textbook: Statistics for Managers using Microsoft Excel (8th Edition), David M. Levine, David
F. Stephan, Kathryn A. Szabat, Pearson.
Tool: Microsoft Excel

Program Competency Goals – BBA

BBA Progroamme Learning Objectives (PLOs)

BBA Programme Competency Goals
(PCGs)
Responsible Global Citizenship:
Ability to understand the interplay
1 between local and global issues and to
act with sensitivity towards ethical and
social issues
Effective communication: Ability to
2 effectively exchange ideas and
information
Critical Thinking: Ability to identify,
3 analyze business problems and propose
effective solutions
Teamwork: Ability to work and
4 contribute effectively in group -
settings
Students will be able to
1. Understand local business issues
2. Understand global business issues
3. Demonstrate sensitivity towards ethical issues
4. Demonstrate sensitivity towards social issues
5. Present their ideas with clarity
6. Write in a coherent manner
7. Use technology for communication
8. Identify main issues of business problems
9. Examine information from different sources
10. Draw inferences from analysis
11. Understand the factors to work effectively in groups
12. Contribute effectively in groups
Session Plan

Week-wise Session Details CLOs Covered

Week 1
Objective of
Basics of data analysis
the session
Readings Chapter 1 and Chapter 2
CLO1
Case Title and
Cases will be shared in class
Number
Lecture/ Questions for review/ in class Exercises/
Pedagogy
Discussions
Week 2
Objective of
Graphical data interpretation
the session
CLO1, CLO2,
Readings Chapter 2 CLO3
Case Title and
Cases will be shared in class
Number
Lecture/ Questions for review/ in class Exercises/
Pedagogy
Discussions
Week 3
Objective of
Sampling and Sampling Distribution
the session
CLO1, CLO2,
Readings Chapter 7
CLO3
Case Title and
Cases will be shared in class
Number
Lecture/ Questions for review/ in class Exercises/
Pedagogy
Discussions
Week 4
Objective of Hypothesis Tests about the Mean and Proportion
the session
CLO1, CLO2,
Readings Chapter 9
CLO3
Case Title and
Cases will be shared in class
Number
Lecture/ Questions for review/ in class Exercises/
Pedagogy
Discussions
Week 5
Objective of
Estimation and Hypothesis Testing: Two Populations CLO1, CLO2,
the session
CLO3
Readings Chapter 10
Case Title and Cases will be shared in class
Number
Lecture/ Questions for review/ in class Exercises/
Pedagogy
Discussions
Week 6
Revision
Guest Session:
Objective of Section A: Mr. Brajendra Gouda, Technology Advisor,
the session Katonic.ai
Sections B and C: Mr. Ankur, Manager HR, KEC
International CLO3
Revision from Week 1 to Week 5
Readings
Guest Lecture
Case Title and
Number
Lecture/ Questions for review/ in class Exercises/
Pedagogy
Discussions
Week 7
Objective of
Chi-square Tests & Non-parametric data analysis
the session
CLO1, CLO2,
Readings Chapter 12
CLO3
Case Title and
Cases will be shared in class
Number
Lecture/ Questions for review/ in class Exercises/
Pedagogy
Discussions
Week 8
Objective of
ANOVA
the session
CLO1, CLO2,
Readings Chapter 11
CLO3
Case Title and
Cases will be shared in class
Number
Lecture/ Questions for review/ in class Exercises/
Pedagogy
Discussions
Week 9
Objective of
Revision & Statistical applications in quality management
the session
Revision of Week 7 and Week8 CLO1, CLO2,
Readings
Applications CLO3
Case Title and
Number
Lecture/ Questions for review/ in class Exercises/
Pedagogy
Discussions
Week 10 CLO1, CLO2,
Objective of Index Numbers CLO3
the session
Readings
Case Title and
Cases will be shared in class
Number
Lecture/ Questions for review/ in class Exercises/
Pedagogy
Discussions
Week 11
Objective of
Monte Carlo simulations
the session
CLO1, CLO2,
Readings
CLO3
Case Title and
Cases will be shared in class
Number
Lecture/ Questions for review/ in class Exercises/
Pedagogy
Discussions
Week 12
Revision
Guest Session:
Objective of
Section A: Mr. Navneet Kumar Singh, Delhivery
the session
Sections B and C: Dr. Apoorv Durga, Vice President,
Altudo
CLO3
Revision of Week 10 and Week 11
Readings
Guest Lecture
Case Title and
Number
Lecture/ Questions for review/ in class Exercises/
Pedagogy
Discussions
Week 13
Objective of
Curve estimation
the session
CLO1, CLO2,
Readings CLO3
Case Title and
Cases will be shared in class
Number
Lecture/ Questions for review/ in class Exercises/
Pedagogy
Discussions
Week 14
Objective of
Multiple Linear Regression
the session
CLO1, CLO2,
Readings Chapter 13, Chapter 14 and Chapter 15
CLO3
Case Title and
Cases will be shared in class
Number
Lecture/ Questions for review/ in class Exercises/
Pedagogy
Discussions
Week 15 CLO1, CLO2,
Objective of
Logit & Revision
the session
Readings Chapter 14 (Section 14.8)
CLO3
Case Title and
Cases will be shared in class
Number
Lecture/ Questions for review/ in class Exercises/
Pedagogy
Discussions

Disability Support

JGU endeavours to make all its courses accessible to students. The Disability Support
Committee (DSC) has identified conditions that could hinder a student’s overall well-being.
These include physical and mobility related difficulties, visual impairment, hearing impairment,
mental health conditions and intellectual/learning difficulties e.g., dyslexia and dyscalculia.
Students with any known disability needing academic and other support are required to register
with the Disability Support Committee (DSC) by following the procedure specified at
https://jgu.edu.in/disability-support-committee/

Students who need support may register any time during the semester up until a month before the
end semester exam begins. Those students who wish to continue receiving support from the
previous semester, must re-register within the first month of a semester. Last minute registrations
and support might not be possible as sufficient time is required to make the arrangements for
support.

The DSC maintains strict confidentiality about the identity of the student and the nature of their
disability and the same is requested from faculty members and staff as well. The DSC takes a
strong stance against in-class and out-of-class references made about a student’s disability
without their consent and disrespectful comments referring to a student’s disability.

All general queries are to be addressed to disabilitysupportcommittee@jgu.edu.in