Xavier Institute of Management

XIM University

Course Name Business Analytics using R

Programme MBA (BM)
Batch 2019-2021
Term V
Credits 3
Course Instructor Prof. Soumyajyoti Datta
Prof. Shubhadeep Mukherjee
Prof. Shabana Chandrasekaran

Course Introduction and Objectives

In the modern era of exorbitantly soaring quantity of raw data as well as processed
information, challenges faced by decision makers including management professionals
primarily consist of visualizing, analyzing and opting for the best or nearly best decisions
which may help the organization in accomplishing myriad challenges. Business analytics is
the scientific process of transforming data into insights for making better decisions used for
data-driven or fact-based decision making, which is often seen as more objective than other
alternatives for decision making. This course is aimed at providing the exposure as well as
the understanding of the various processes and technique for data analysis. The attendees will
have hands on experience on Business Analytics using data mining and statistical models.
Besides, the attendees will be exposed to R as a computing aid for undertaking the statistical
analysis.

Course Content

1. Significance and relevance of business analytics

2. Key ideas on data and descriptive analytics
3. Core concepts on predictive analytics
4. Usage of popular statistical models using R
5. Introductory note on text mining
Course Learning Outcomes (CLO)
For a given business situation the students will be

1. Able to conceptualize a business issue as an analytical problem.

2. Able to understand the significance of data and its processing
3. Able to implement appropriate statistical models
4. Able to interpret results and recommend actions based on output

Reading and References

 Textbook: Business Analytics- The Science of Data Driven Decision Making by U

Dinesh Kumar, Wiley Publishing. (Tentative)
 Reference Books:
o Data Mining: Concepts & Techniques 3rd Edition by J Han, M Kamber & Jian
Pei, Elsevier Publications.
o Data Mining for Business Analytics: Concepts, Techniques and Applications in R
by Galit Shmueli, Peter C. Bruce, Inbal yahav, Nitin R. Patel, Wiley Publications.

Pedagogy and Students Workload

The pedagogy will include a mix of lecture/case pedagogy and assignments/projects. The
instructor(s) will share the details of pedagogical mode, evaluation components and
deliverables in the initial couple of sessions. It is expected that the students devote around 5-6
hours per week apart from the scheduled classes for the course.
Session Plan

Session Topic Session Learnings Reading Materials

1 Introduction to Business Overview of business Textbook Ch-1
Analytics analytics and its significance
to business

2-3 Exploring R capabilities in data Commonly used R commands Class Notes

analysis and capabilities in business
analytics

4-5 Introduction to data and data pre- Scientific approach to data Class Notes
processing and dealing with challenges
6-8 Exploratory Data Analysis, Descriptive statistics Textbook Ch -2 and
Visualization and Descriptive charts Class Notes
Dimensionality Reduction – Principal Component
I. Summary Statistics Analysis-relevance to
II. Visualizations contemporary business
III. Principal Component
Analysis

9-11 Multiple Linear Regression Key definitions, core Textbook Ch – 9 &

-Concepts & applications concepts and business 10
application

12-14 Logistic regression Key definitions, core Textbook Ch -11

concepts, business application
and model performance
evaluation

15-17 Supervised Learning – Key definitions, core Textbook Ch -12

Classification: Concepts and concepts and business and class notes
Applications relevance
I. Decision trees
II. Random forest

18 Unsupervised Learning – Key definitions and core idea Textbook Ch - 14

Clustering
19 Introduction to Text mining Key definitions and relevance Class Notes
to business
20 Doubt Clearing and Wrap up Doubt clearing -
Assessment Scheme

Component Weightage (%) Assessment of Course Learning

Outcome(s) (CLO)
Class Participation 10% CLO 1 – CLO 4
Quiz 25% CLO 1 – CLO 3
Assignment 10% CLO 1 – CLO 4
End-Term 30% CLO 1 – CLO 4
Project 25% CLO 1 – CLO 4

Academic Discipline and Integrity

a. Students are expected to be regular and come to class on time. Late comers may not
be provided the attendance. In case of online classes, students are supposed to enter
the meeting room 5 minutes before the instructor. If a student joins the class later than
the instructor, attendance may not be provided.
b. In case of online classes, students need to keep their cameras on all through the
session and respond to the questions of the instructor, if a student is not responsive
even after the instructor has called them out multiple times, the student will receive
ZERO grade in the class participation component.
c. Students involved in academic dishonesty/plagiarism will receive ZERO on the
particular component in which the infraction occurred. Academic dishonesty consists
of misrepresentation by deception or by other fraudulent means. In an academic
setting this may take any number of forms such as copying or use of unauthorized
aids in tests, talking during examinations; aiding and abetting another student’s
dishonesty; giving false information for the purpose of gaining credits; and resorting
to free-riding in group activities. Depending upon the severity of incident, grade
deductions is possible including F (fail) grade.
d. Deadlines in terms of deliverables should be adhered to. All group members should
contribute in a project and all group members should necessarily be present during
final presentation.
e. The instructor reserves the right to modify the sequence of sessions and make minor
alterations in course outline and/or evaluation component(s) during the timeline of the
course administration.
Mapping Course Leaning Outcomes (CLO) with the Program Learning
Goals (PLG)

PLG# Program Trait Addressed by Course

Yes No
Learning Goal
The students will demonstrate
Functional and
PLG1 understanding of elements of all Yes
Business Skills
functional areas
The students will use analytical
PLG2 Analytical Skills techniques to identify a business Yes
problem, and suggest a solution
Collaboration and The students will exhibit voluntary
PLG3 teamwork cooperation and effective teamwork Yes
attributes in a group setting
The students will understand the
ethical complexities of conducting
PLG4 Ethical business. The students will adopt
No
responsibility techniques in scenarios involving
ethical dilemma and offer
resolution
The students will produce
reasonably good quality business
Communication
PLG5 documents. The students will Yes
become effective and confident
communicators