Business Plan

Contents
AFRICA WILDLIFE MEDICAL CENTRE .......................................................................................
Executive Summary ........................................................................................................................... 3
1 The Business ................................................................................................................................... 4
1.1 Business Background .................................................................................................................. 4
1.2 Vision .......................................................................................................................................... 4
1.3 Mission Statement ....................................................................................................................... 5
1.4 Corporate Strategy....................................................................................................................... 5
1.4.1 Competitive Strategy ............................................................................................................. 5
1.4.2 Business Model ...................................................................................................................... 6
2 Organisational Structure ................................................................................................................. 9
2.1 Share Capital Structure................................................................................................................ 9
2.2 Location....................................................................................................................................... 9
2.3 Shareholding Structure ................................................................................................................ 9
2.4 Management ................................................................................................................................ 9
2.5 Directors’ Profile ......................................................................................................................... 9
2.7 Staff Force ................................................................................................................................. 15
3. Operational Plan .......................................................................................................................... 16
3.1Market Analysis .......................................................................................................................... 16
3.2 Competitors Analysis ................................................................................................................. 16
3.3 Marketing Strategy..................................................................................................................... 17
3.4 Network and Marketing ............................................................................................................. 17

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3.5 Branding..................................................................................................................................... 18

4.Financials………………………………………………………………………………………18
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Executive Summary
AFRICA WILDLIFE MEDICAL CENTRE NPC, Registration number: 2021/333083/08
(“AWMC”) was incorporated on 18 January 2021 as a Non – Profit Company in terms of the
Companies Act, Act 56 of 2008.

The purpose and objectives of the Company are to engage in conservation, environment and animal
welfare and in particular but not limited to establish a wildlife medical center, that will be available
to serve the needs of all international veterinarians, wildlife owners, care takers and rehabilitators
of wildlife.

Although the specific focus will be on the medical treatment of wildlife, other more
“domesticated” animals will also receive the necessary attention and medical treatment.

AWMC plans to gather and share information on wildlife treatments, rehabilitation and release
criteria and techniques and zoonotic diseases particularly against the background of many rural
human settlements in the area and surrounding provinces. We foresee to share optimal
management methods and the wildlife medical care facilities with other wildlife care providers,
researchers, and agencies.

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1 The Business
1.1 Business Background
The Company was formed on 18 January 2021 when the Founding Members of “AWMC,”
through their experience and expertise in various fields, identified the enormous need for
purpose – build facilities to apply comprehensive medical treatment of wildlife in particular.
After various discussions and considerations, it was decided that, although the broader
purpose of the company is to engage in conservation, environment and animal welfare, a
more specific goal is to establish a wildlife medical and rehabilitation center, that will serve
the needs of all veterinarians, vet nurses, wildlife owners, care takers and rehabilitators of
wildlife.
Facilities will be available;-
• To diagnose and treat sick, injured, or traumatized animals, irrespective of the size of the
animal.
• For post-operative care.
• For education and training purposes.
• For research purposes

1.2 Vision
To establish a wildlife medical and rehabilitation center north of Pretoria, South Africa, in
the Dinokeng Nature Reserve. This facility will include operating theaters, intensive care and
recovery facilities as well as rehabilitation enclosures.
The company plans to provide leadership in the care and rehabilitation of wildlife and in
promoting the welfare of all wild animals and to keep animals wild and return them to their
natural environment.
The Center will have a lecture room and exhibition area that will be used in educating the
public and students about the needs of the large variety of wildlife in our region. Veterinary,
and vet nursing students in particular will be invited to participate, assist and support the
activities. Accommodation facilities for invitees are available close by in the Dinokeng
Nature Reserve.
Research will be facilitated and encouraged in all aspects of veterinary care, rehabilitation,
artificial reproductive support and OneHealth programs in the nearby rural communities and
elsewhere in Africa.
The company plans to gather and share information on wildlife treatments, rehabilitation and
release criteria and techniques and zoonotic diseases particularly against the background of
many rural human settlements in the area and neighbouring provinces. We foresee to share
optimal management methods and the wildlife medical care facilities with other wildlife care
providers, researchers, and agencies.

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1.3 Mission Statement
The Company’s mission statement is “To establish a wildlife medical and rehabilitation center,
that will serve the needs of all veterinarians, wildlife owners, care takers and rehabilitators
of wildlife locally and on an international basis.”

1.4 Corporate Strategy

1.4.1 Competitive Strategy

Organisation Structure • The ten founding members/directors comprises four wildlife veterinarian
specialists, four wildlife management specialists and two medical
specialists. During the planning stage the board of directors meets once
a month.

Technical Know-how Prominent Veterinary Scientists are members of the board of the company:
• Dr Morne de la Rey reproduction specialist doing groundbreaking
research on wildlife
• Dr Johan Marais specialises in veterinary surgery of large animals.
• Dr Hendrik Hansen specialises in wildlife medicine and game capture
• Dr. Kobus du Toit specializes in wildlife management

Customer Focus • The Company has the ability to deliver to all veterinarians, wildlife
owners, care takers and rehabilitators of wildlife, leadership in the care
and rehabilitation of wildlife and in promoting the welfare of all wild
animals and to keep animals wild and return them to their natural
environment.

Strategic Alliances • The Company believes in the formation of strategic alliances with all
entities and individuals world-wide with a similar vision and mission.

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1.4.2 Business Model
1.4.2.1 Growth Strategy
Quality in the services delivered to customers will be one of the prime drivers
behind the Company’s growth strategies. The technical know-how of its
foundering members will ensure that the simplicity of the processes does not
compromise product quality.

1.4.2.2 Strategic Initiatives

The Company has identified and is looking into acquiring a property in the
Dinokeng Nature Reserve, near Pretoria, Gauteng, where the medical center
will be located.

Rescue and rehabilitation

Wildlife
The ideal location allows access to the local farms and reserves to have their
wildlife health issues addressed. Being close to OR Tambo International
Airport and on a major road network, enables wildlife from neighbouring
countries to also have access to the facility. The facility offers the capability
to manage rescued wildlife to full health and due to its location in a large nature
reserve, release is easily implemented.

“Domestic animals”
This high - end facility offers access to the greater Gauteng and the directly
local areas to address general pet health issues using their state-of-the-art
facilities. This will share the high workload experienced by local vets as well
as a facility that can manage the most complex of procedures. Exotic animals
can also be managed in this facility

Education
Local
Links to local universities adding value by broadening the curriculum and
sharing the universities educational workload. Open opportunity for local
students to access this world class facility for practical training and research
projects leading to PhD and as an adjunct to local degrees. General public
education by day visitors on conservation of South Africa’s greatest asset

International

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Collaboration agreements to International Universities and facilities with a
strong focus on Wildlife care and health and conservation like, UCLA
Berkeley, San Francisco, London zoo, Canterbury University, San Diego Zoo,
Tufts Veterinary, Ross University, La Trobe at Melbourne and many more.

Research
Africa focus
Working together with African based institutions in South Africa and other
countries on focused topics, such as currently in vitro fertilization of seriously
endangered species like the Rhino and Pangolin
These topics would be of interest to the international groups too. Local research
can be expanded due to the increased capacity of the facility.

Global focus
The international universities and their students will have access to the broadest
spectrum of wild animals in the world for research, within close proximity of
the facility. The facility is located in the Dinokeng Wildlife Reserve, which is
a “Big-5 game reserve”. Leading conservation researchers will work locally
leading to a bidirectional transfer of knowledge and experience, potentially
accelerating veterinary care and conservation outcomes.

Import and export

Export
The facility offers the ability to vaccinate and quarantine both domestic and
wildlife for the transport and shipment of these animals globally. Optimal
location enables shipping by road or by air. Capacity to manage more than
individual animals is available. The enclosures are built to international
standards and internationally certified and recognised

Import
Receiving animals into Southern Africa can be easily managed due to the
infrastructure and alignment with local and international standards and
certification.

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1.4.2.3 Timeline and Milestones
The major business development targets to be achieved over the next two years
are as follows:

YEAR TARGETS
2021 • Setting up major strategic funding initiatives to acquire the necessary
funding for the medical centre. This would include the financing of
capital expenditure as well as operating costs.
• Acquire land and start with the development and building of the
medical centre
• Setting up major strategic marketing initiatives to improve the
branding of the Company. This will enable the Company to focus on
building its presence in the domestic market and also gain
international recognition in the coming years.
• Branding of the company. This would include marketing efforts, by
way of:
- advertisements in specialised media and journals, both locally
and internationally;
- circulating brochures in the industry to educate customers on
product specifications and applications;
- participating in seminars, trade fairs and exhibitions, both
locally and internationally, to promote the medical centre; and
- setting up a website to provide general information about the
company and all the services to be provided.
2022 • To appoint a qualified Chief Executive officer
• To appoint technically based staff for the medical centre.
• To appoint administrative, financial and all other support staff for
the medical centre.
• Implementation of Quality Management System
• To get the medical centre operational
• Continue to source markets for further growth

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2 Organisational Structure
2.1 Share Capital Structure
The Company is a Non – Profit Company with no share capital.

2.2 Location
Dinokeng Nature Reserve, north of Pretoria, Gauteng.

2.3 Shareholding Structure

The company is registered as a Non – Profit Company with no members.

2.4 Management
The board of directors of “AWMC” comprises the following members:
Dr. Francois Olivier - Chairman
Prof Wouter van Hoven
Dr Morne De La Ray
Dr Hendrik Hansen
Dr Johan Marais
Dr. Jacobus Du Toit
Robert Preller
Mark Flint
Sean Hensman
Willem C. van Wijk
2.5 Directors’ Profile
The key profiles of the directors of “AWMC” are as follows:

Dr. Francois Olivier – Chairman

Dr. Francois Olivier, aged 70, a medical doctor, was appointed as the Chairman of the
company at formation.

Prof. Wouter van Hoven

Prof. Wouter van Hoven, aged 73. He retired as Head of the Center for Wildlife Management
at the University of Pretoria and holds a Marsh Professorship at the University of Vermont,
USA. He has been a guest lecturer for many courses internationally including Nutritional
Ecology/Wildlife Nutrition, Nature Reserve Planning and Wildlife Disease Ecology. He has
been recently appointed as Professor extraordinaire at North West University and is a

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 registered Continuing Education course provider for the American Association of Veterinary
State Boards AAVSB.
He served for 10 years as vice-president of the International Council for Wildlife
Conservation. He was elected as founder president of the Kissama Foundation in Angola
which brought wildlife, including elephant, back to a wildlife- sterile landscape. This was the
first time that family groups of elephants were kept together and transported with aircraft.
For his leadership in this program, he was awarded the Joseph R. Daly award of the United
Nations Environmental Program and the Wild Foundation (USA) for excellence in wildlife
conservation, with special emphasis on Angola and also the WWF- Nedbank Green Trust
Award for “Individuals in Action” category.
SCIENTIFIC PUBLICATIONS ………… …………83
INTERNATIONAL SCIENTIFIC REPORTS…… ….7 PAPERS
PRESENTED AT INTERNATIONAL
MEETINGS…………………………… ……………66 POPULAR
SCIENTIFIC ARTICLES……………….....................26
TELEVISION DOCUMENTARIES………………….14
CHAPTERS IN TEXTBOOKS…………………….…15
MSc SUPERVISED STUDIES COMPLETED……. ..38
PhD SUPERVISED STUDIES COMLETED……….…9
Community outreach projects and consultancy reports
completed as supervisor, team leader
and/or directly……………………………………….. 233

Dr. Morne De La Ray

Dr. Morne de la Rey aged 51 reproduction specialist doing ground-breaking research
on wildlife
1994 - First person to do embryo sexing in Africa.
1995 - First person to do embryo splitting in sheep and goat embryos in Africa. 1998 -
Produced the first Arabian horse embryo foal in Africa.
2003 - Was involved with the birth of the first ever Cloned calf in Africa, named Futhi. 2011
- Produced the first sable antelope calves born by means of embryo transfers in the world.
2013 - Produced the first pregnancies in African buffalo by means of embryo transfers in the
world.
2016 - Produced the first IVF African buffalo calf in the world. 2017 - Aspirated first oocytes
from white rhino in Africa.

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 2018 - Produced the first white rhino morula embryos with free swimming sperm and IVF
after aspirating oocytes with a trans-rectal aspiration procedure. 2020 - First synchronized
AI in southern white rhino.

Dr. Hendrik Hansen

Dr. Hendrik Hansen, aged 51, qualified as Veterinary Surgeon from Onderstepoort in 1993
with a BVSc degree. He worked in the UK for 6 months and then joined a private practice in
Bela-Bela.
Since 1994 he practiced in a mixed practice and for fourteen years been actively involved in
Wildlife Capture and health, which involved in mass capture by darting and treatment of
individual animals, capturing and export of animals to China.
He does consultations to give advice on game farming, breeding and intensive breeding
programs.

Dr. Johan Marais

Dr Johan Marais, aged 53, specialises in veterinary surgery of large animals.
1991 – Bachelor’s degree in veterinary medicine at Onderstepoort 1998 – 2016: Equine
surgery (colic, lameness and orthopedic) 2001 – BVSc Hons
2007 – M Sc (Sarcoids in Cape Mountain Zebra)
2012 – Current: Founded Saving the Survivors which focuses on looking after endangered
wildlife, including Rhinos and Elephants, which have suffered from the effects of poaching.
Books
Great Tuskers of Africa
In Search of Africa's Great Tuskers

Dr. Jacobus (Kobus) du Toit aged 64, specialises

in wildlife management.
1982 - Evaluation of the SA hunting system. Was one of the first professional hunters to pass
the course developed by Transvaal Department Nature Conservation.
1986 – current raise funds (over R4.5 million) as a director of the SA Veterinary Foundation
1990 – First with Richard Burroughs to move rhinos from veld to veld.
1992 – First to sling white rhino with Thaba Manzi with a Puma helicopter.
1993 – First to introduce elephant family groups with Clem Coetzee on wildlife ranches.
1994 – First dehorning of rhino for commercial reasons.
2000 – First to discover that diatomaceous earth is an antibiotic.
2001 – First to breed with National Parks clean buffalo with diseased parents 2002 –
First to fly elephant family groups with the Kissama Foundation to Angola. 2003 –
Develop a medicine from plants with the successful treatment of viruses in man and
animals.

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 2007 – wrote protocol with CSIR to use elephants to detect landmines. 2019 – First compiling
regulations for Game Ranching in Mozambique.
Books
Books, co – author
Game Ranch Management 6 th Ed. (Eds. J Bothma & J du Toit)
Intensive wildlife production (Eds. J Bothma & N. van Rooyen)
Wildplaasbestuur 5th Ed. (Eds. J Bothma & J. du Toit – In press) Capture and Care Manual
(Ed. A Mc Kenzie)
Veterinary Medicine and Surgery of elephants (Eds. Fowler & Mikota) A review of
Malignant Catarrhal Fever in the RSA (Honiball)
Books, author
Die Soldaat en die Natuur Rhino Ranching
Veterinary Care and Management of the African elephant
Die Geskiedenis van die SA Boerperd
Books, editor
The story of the white rhinoceros Kinders van die Duine

Mr Robert (Bob) Preller aged

73,
NATURE CONSERVATION EXPERIENCE

Researcher and Author I with focus on the Elephant, writing the book of : "The Silent
Giants of Southern Africa", printed and first published in 2007 with a revision and updates
two yearly, the latest being 6 TH edition 2018 (see www.silentgjants.co.za for more).
Project Participant I Porcupine and Leopard Relocations
Project Participant I Save the Elephant Foundation
Fellow & Member of the Endangered Wild Life Foundation I since inception
Honarary Ranger I SANParks The Kruger National Park and all other SANPark reserves,
1975; to Present
SEISMIC ELEPHANT COMMUNICATION RESEARCHER IN CONJUNCTION WITH
FACULTY OF GEO SCIENCES OF WITS UNIVERSITY IN JOHANNESBURG.

EDUCATION AND COURSES

SANParks Courses I Honorary Ranger; Applied Communication; Addo Elephant Park

Orientation; Mountain Zebra National Park Orientation; Bontebok Nationa; Park
Orientation; Coastal Eco Zone Orientation
Marketing Management I Institute of Marketing Management Marketing Management I
University of Toronto, Canada Dale Carnegie Public Speaking I Dale Carnegie
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 Sales and General Management Training I Old Mutual
Subjects Included - General and Operations Management; Sales and Marketing
Management; Financial Management and Business Administration Author ; Silent
Giants of Southern Africa.
Chairman and Trustee Space for Elephant Foundation ElephantCommunication
Researcher (Seismic Elephant Communication)
Mattie I Capricorn High School

Mr Mark Flint
"Mark Flint, aged 57, active with Siemens Healthcare and currently located in Germany
responsible of special Healthcare projects globally. Prior to that he was the CEO of
Healthcare Southern Africa having spent 17 years prior in the Healthcare systems in Japan,
Singapore, Germany and UK. He spends his spare time volunteering for the SANParks
Honorary Rangers."

Mr Sean Hensman
Mr Sean Hensman, aged 39. Studied Toursim and Business Management in the UK before
returning to South Africa to run Adventures with Elephants an educational tourism facility
in Bela Bela Limpopo. He has raised and rehabilitated a wide variety of orphaned wildlife.
He is Chairman the Rory Hensman Conservation & Research Unit and subsequently is a
coauthor on a wide variety of elephant related research papers as well as active in some
conservation and security projects. He serves on the boards of the Waterberg Tourism
Association, the Bela Bela Tourism Association, and the Community Policing Forum.

Mr Willem C. van Wijk

QUALIFICATIONS :
Matriculated from Dirkie Uys High School Natal Durban in 1974
Technicon Pretoria - Technician (Mechanical) T3 in 1981
UNISA - General Management (MDP) in 1991
DRIVERS LICENSE - Code EC1 + PDP
FGASA Trails Guide in dangerous game area with Advance Rifle Handling – Since 2003

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 Honorary Ranger with SANParks (Kruger National Park and Marakele National Park) + - 25
years since 1991
Voluntary Ranger at Rietvlei Nature Reserve and Dinokeng Game Reserve

ACHIEVEMENTS / SUCCESSES:
 Intuthwane Adventures – Owner, Host and Guide in unfenced bush camps
 Knowledge transfer to 4 candidates identified by Working on Fire (WoF) in Big 5 area for
Dinokeng Game Reserve – 2019 to 2021
 Host and Trails Guide for unfenced Bush Camps in Kruger National Park
 and Marakele National Park
 Manage Struwig Eco Game Reserve situated in the Balule Conservancy area
 Manage Rametsi Eco Game Farm and Lodge in North West Province - 2010 to 2013.
Director with portfolio – Game and Veld control
 Honorary Ranger with SANParks 1991 (Kruger National Park and Marakele National Park)
25 years
 SANParks Honorary Rangers National Game Capture Co-ordinator Southern Parks
(Vaalbos) Kimberley Game Capture Team. 2000
 Managed own manufacturing CNC business in 2007 – 3 years
 Successfully bread and raised Ostridge Chicks – 3 years 1995 to 1997
 Business consultant for 7 years
 Project Manager on various major GIS projects for 12 years
 GIS consultant on various GIS installations in various Private and Government institutions
 Projects Department Manager at Open Spatial Solutions for 2 years
 GIS Account Manager for various major clients
 Provided Adult training in communications and conflict handling

2.6 Management Team Managing

director
Chief Executive officer
Administration and human resource manager
Accountant

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2.7 Staff Force

Finance & Support Medical Executive Total

Staff
Administration Directors,
Managers &
Skilled Others Executives

6 10 4 9 2 31

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3. Operational Plan
3.1Market Analysis
There are many veterinary practices that have equipment to be able to assess, identify and treat
medical conditions in Wildlife. However, there is not a defined Wildlife Medical Centre able to
cater to all the needs of veterinary work, where specialists can look after their patient’s needs
throughout the whole process from admission to discharge. This African Wildlife Medical
Centre aims to achieve that.
AWMC will concentrate on its key operational strategy and focus on the four key areas of
operation, namely Clinical, Education, Research and Rehabilitation. Our planned Rehabilitation
Facilities to release back to the wild, in accordance with permit definitions, is a big requirement
for future developments.

3.2 Competitors Analysis

There are many veterinarians as well as organization’s specializing in various niche
fields pertaining to specific species of domesticated animals and wildlife within
South Africa. Unfortunately many are under resourced in terms of the best medical
equipment at their disposal, or wildlife is treated in the field and as a result have to
be further anesthetized in order for recovery care to take place. Animals that are
transported, operated on, and then transported back to their origin often die as a
result of shock of transport . This facility aims to minimize the lack of resources, as
well as stress to the animal patients whilst allowing the animals to recover
sufficiently before being translocated to a release area or new home.
Other similar Wildlife Veterinary Hospital initiatives:
Ondersterpoort, University of Pretoria Veterinary College, has a wildlife centre, however
it does not allow an outside referring veterinarian the opportunity to ‘work his patient’ and
instead requires that a veterinarian at the facility take on the patient. This has meant that many
veterinarians would rather continue to do operations on wildlife in the field than transport them
to Ondersterpoort, at Pretoria, for another veterinarian to take over their patient.
Johannesburg Wildlife Veterinary Hospital – Small – treats small wild animals with the goal
to be rehabilitated and released. They treat no domestic animals or pets. None of their patients
have owners. All treatment of wildlife is free of charge. Hospital is funded by donations -
Wildlife rehabilitation specialist Nicci Wright.
Care for Wild Rhino Sanctuary in Barberton area – Petronel Nieuwoudt (Rehabilitation of
Rhino survivors and orphanages)
Hemmersbach – Hoedspruit (Rhino Force is the Direct Action Anti-Poaching unit protecting
Rhinos. A direct action initiative of the IT services provider Hemmersbach
Rhino Revolution in Hoedspruit – Phil Ovens (The provision of a world class Orphanage and
Rehabilitation Centre) Pangolin and other endangered species also release back into the wild
Rhino Orphanage – at Entabeni Wildlife Reserve.

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The Rhino Orphanage – Arrie van Deventer is the manager.(Based in the Limpopo Province,
centre that cares for orphaned and injured baby rhinos with the only aim of releasing them back
into the wild) Rehabilitation of Rhinos
Bambelela - Bela Bela in Limpopo. Wildlife Care NPC and Vervet Monkey Rehabilitation
Facility (concentrate mainly on Vervet monkey rehabilitation)
The South African Wildlife Rehabilitation Centre (SAWRC) is a rehabilitation centre based
near Springs, Gauteng. Managed by Judy Davidson. Permitted by the Department of Nature
Conservation to rehabilitate small sick, injured and orphaned indigenous wildlife, with the aim
of returning them to their natural habitat in a safe environment.

HERD (Hoedspruit Elephant Rehabilitation & Development), to care for and rehabilitate
orphaned elephants – Kapama Private Game Reserve – Adine Roode
HESC (Hoedspruit Endangered Species Centre) Rehabilitation centre for Rhino’s and
Elephants, as well as cheetah breeding. Kapama Private Game Reserve – Lente Roode
GoECO (wildlife rehabilitation centre) Hoedspruit - Volunteer Program
Friends of Free Wildlife Midrand JHB (Rehabilitation Permit granted by GDARD (Gauteng
Department of Agriculture and Rural Development) and are a registered NPO (Non-Profit
Organisation). care of urban wildlife: that is, the rescue, rehabilitation and release of the animals)

3.3 Marketing Strategy

To open the first Medical Centre for Wildlife in Africa. The company’s key operational strategy
will be to concentrate on the four key areas of operation, namely Clinical, Education, Research
and Rehabilitation. To then introduce these key areas first to the wider market, local and
international, and then build them into a successful business. Successful in the sense that the
company complies with its vision, namely to provide leadership in the care and rehabilitation of
wildlife and in promoting the welfare of all wild animals.
This strategy can be achieved because firstly, the company will be supported by highly qualified
veterinarians and wildlife specialists and secondly the company's facilities will be available for
use by other veterinarians and experts in wildlife and related disciplines.

3.4 Network and Marketing

Although AWMC differentiate from other entities in what we do, we will not isolate ourselves
but rather find ways to network and work in conjunction with willing entities to achieve the
ultimate goal of supporting conservation and helping wildlife.
We will Communicate with the wildlife initiatives through our marketing strategy so they can
get to know of AWMC as the number one facility to take their animals for any form of treatment
or rehabilitation.

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3.5 Branding
Setting up major strategic marketing initiatives to improve the branding of the Company. This
will enable AWMC to focus on building its presence in the domestic market and also gain
international recognition in the coming years.
Branding of the company. This would include marketing efforts, by way of:
advertisements in specialized media and journals, both locally and internationally; circulating
brochures in the industry to educate customers on product specifications and applications;
participating in seminars, trade fairs and exhibitions, both locally and internationally, to promote
the Medical Center; and setting up a website to provide general information about the company
and all the services provided. The AWMC Logo will be visible and prominent on all
documentation and social media.

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