COMPANIES & PRODUCTS

FMCG market in Saudi Arabia

 Table of Contents

01 Overview 04 Meat and poultry

Food & beverages consumer spending per capita in MENA 2020, by country 03 Meat production Saudi Arabia 2017-2019 22
Real food & beverages consumer spending in MENA 2020, by country 04 Meat consumption Saudi Arabia 2017-2019 23
Nestlé's sales share in Zone EUR 2021-2022, by product categories 05 Almarai's poultry market share 2020 24
Food and beverages market value Saudi Arabia 2013-2019 06 Almarai's poultry revenue FY 2018-2023 25
Retail expenditure on food and non-alcoholic beverages Saudi Arabia 2018-2025 07 Chicken meat price in Saudi Arabia 2011-2020 26
Share of purchased categories after COVID-19 Saudi Arabia 2020, by platform 08
05 Beverages
02 Dairy products Almarai's dairy and juice revenue distribution Q3 2021, by product 28
Milk sales volume Saudi Arabia 2017-2021 10 Almarai's revenue of dairy and juice FY 2018-2023 29
Milk sales value Saudi Arabia 2017-2021 11 Revenue of the soft drinks market worldwide by country 2022 30
Dairy products consumption Saudi Arabia 2017-2019 12 Revenue of orange juice worldwide, by country 2022 31
Almarai's dairy food market share 2017-2020 13
Almarai's fresh milk market share 2017-2020 14

03 Processed and convenience food

Ready meals retail sales value Saudi Arabia 2013-2023 16
Ready meals retail sales volume Saudi Arabia 2013-2023 17
Sauces sales value Saudi Arabia 2017-2025 18
Tomato paste sales volume Saudi Arabia 2017-2021 19
Tomato paste sales value Saudi Arabia 2017-2021 20

1
CHAPTER 01

Overview
 Ranking of the per capita consumer spending on food & non-alcoholic
beverages in MENA by country 2020 (in U.S. dollars)
Food & beverages consumer spending per capita in MENA 2020, by country

Per capita spending in U.S. dollars

0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500

Israel 4,109.33

United Arab Emirates 3,274.13

Qatar 2,938.54

Kuwait 2,460.84

Bahrain 1,812.36

Saudi Arabia 1,785.9

Egypt 1,322.06

Jordan 1,259.53

Oman 1,118.48

Iraq 923.11

Iran 880.53

Morocco 744.04

Lebanon 607.14

Tunisia 555.27

Algeria 335.48

3 Description: This statistic shows a ranking of the estimated per capita consumer spending on food & non-alcoholic beverages in 2020 in the Middle East and North Africa (MENA), differentiated by country. Consumer spending here refers to the domestic demand of
private households and non-profit institutions serving households (NPISHs) in the selected region. Spending by corporations or the state is not included. Consumer spending is the biggest component of the gross domestic product as computed [...] Read more
Note(s): Algeria; 2019; All values are estimates.
Source(s): Statista
 Ranking of the real total consumer spending on food in MENA by country
2020 (in million U.S. dollars)
Real food & beverages consumer spending in MENA 2020, by country

Spending in million U.S. dollars

0 20,000 40,000 60,000 80,000 100,000 120,000

Egypt 102,522.72

Saudi Arabia 51,817.44

Iran 39,147.57

Iraq 37,004.69

Israel 32,908.42

United Arab Emirates 31,293.09

Morocco 26,764.42

Algeria 16,341.67

Jordan 12,063.47

Kuwait 10,379.61

Qatar 8,507.88

Sudan 7,903.95

Tunisia 6,306.76

Oman 5,684.4

Lebanon 3,713.67

4 Description: This statistic shows a ranking of the estimated real total consumer spending on food in 2020 in the Middle East and North Africa (MENA), differentiated by country. Consumer spending here refers to the domestic demand of private households and non-
profit institutions serving households (NPISHs) in the selected region. Spending by corporations or the state is not included. Consumer spending is the biggest component of the gross domestic product as computed on an expenditure basis in [...] Read more
Note(s): Algeria; 2019; All values are estimates.
Source(s): Statista
 Sales distribution share of Nestlé in Zone EUR from 2021 to 2022, by
product categories
Nestlé's sales share in Zone EUR 2021-2022, by product categories

2021 2022
30%
27.4% 26.9%
24.7%
25% 23%

20%
16.3% 16.2% 16.2%
Sales share

14.7%
15%

10% 8.6% 8.5%

6.9% 7.2%

5%
1.8% 1.8%

0%
Confectionery Milk products and ice Nutrition and health PetCare Powdered and liquid Prepared dishes and Water
cream science beverages cooking aids

5 Description: In 2022, the sales distribution share of Nestlé for the category of powdered and liquid beverages accounted for approximately 27.4 percent of Nestlé's sales in Zone EUR*. This was the highest share of sales among all products in that region. Read more
Note(s): Europe, MENA; 2021 to 2022; *The EUR zone refers to Western Europe, Eastern Europe, Türkiye, and Israel. Read more
Source(s): Nestlé
 Food and beverages market size in Saudi Arabia from 2013 to 2019 with
estimates until 2021 (in billion Saudi Riyal)
Food and beverages market value Saudi Arabia 2013-2019

250
221.3
206.3
195
200
183.8
Market value in billion Saudi Riyal

172.5
165
150
150 142.5
135

100

50

0
2013 2014 2015 2016 2017 2018 2019 2020* 2021*

6 Description: In 2021, the food and beverages sector in Saudi Arabia was estimated to reach around 221.3 billion Saudi Riyal. The Saudi government's focus on diversification and food sufficiency was expected to drive the sector's growth over the coming years. Read
more
Note(s): Saudi Arabia; 2013 to 2019; *Values are estimates. Note: 1 SAR (Saudi Riyal) equals approximately 0.26 U.S. dollars and 0.25 euros (as of June 2022). Read more
Source(s): Almunajem Foods Company; Ubhar Capital
 Retail sales value of food and non-alcoholic beverages in Saudi Arabia
from 2018 to 2025* (in billion U.S. dollars)
Retail expenditure on food and non-alcoholic beverages Saudi Arabia 2018-2025

100
93.8
89.6
90 85.7
82
78.5
80 75.2
72
Sales value in billion U.S. dollars

68.8
70

60

50

40

30

20

10

0
2018 2019* 2020* 2021* 2022* 2023* 2024* 2025*

7 Description: This statistic shows the retail sales value of food and non-alcoholic beverages in Saudi Arabia in 2018, with estimates from 2019 to 2025. In 2018, the retail sales value of food and non-alcoholic beverages amounted to 68.8 billion U.S. dollars. It was
estimated that the retail sales value would reach 93.8 billion U.S. dollars by 2025. Read more
Note(s): Saudi Arabia, MENA; 2018; *Forecast. Read more
Source(s): Delta Partners
 Share of top purchased categories after the COVID-19 pandemic in Saudi
Arabia in 2020, by platform
Share of purchased categories after COVID-19 Saudi Arabia 2020, by platform

Share of respondents

Total Online Offline

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

93%
Grocery, food, and beverages 38%
83%
85%
Pharmaceuticals 43%
72%
84%
Cleaning products 21%
88%
74%
Apparel, shoes, and accessories 76%
42%
68%
Beauty and personal care 66%
47%
61%
Home and kitchen appliances 60%
54%

8 Description: According to a survey on the future of e-commerce after the COVID-19 pandemic, in Saudi Arabia, apparel, shoes, and accessories were the most purchased category by online shoppers at about 76 percent of respondents. In comparison cleaning
products was the most purchased offline category at 88 percent of respondents. Approximately 90 percent of respondents in UAE and Saudi Arabia decreased their spending to prioritize needs over wants following the economic pressures of the [...] Read more
Note(s): Saudi Arabia; May to July 2020; 2,720 respondents
Source(s): Choueiri Group; WARC
CHAPTER 02

Dairy products
 Sales volume of milk in Saudi Arabia from 2017 to 2021 (in million liters)
Milk sales volume Saudi Arabia 2017-2021

800

700 669
638 627
601 615
600
Sales volume in million liters

500

400

300

200

100

0
2017 2018 2019 2020 2021

10 Description: In 2021, the volume of milk sold in Saudi Arabia reached around 615 million liters. Dairy consumption in the kingdom was below production levels, a trend that was expected to continue. Read more
Note(s): Saudi Arabia; 2017 to 2021
Source(s): Saudi Dairy and Foodstuff Company; Ubhar Capital
 Sales value of milk in Saudi Arabia from 2017 to 2021 (in million Saudi
Riyals)
Milk sales value Saudi Arabia 2017-2021

3,500
3,171
3,057
2,926 2,862
3,000 2,821
Sales value in million Saudi Riyals

2,500

2,000

1,500

1,000

500

0
2017 2018 2019 2020 2021

11 Description: In 2021, the sales value of milk in Saudi Arabia reached around three billion Saudi Riyals. Dairy consumption in the kingdom was below production levels, a trend that was expected to continue. Read more
Note(s): Saudi Arabia; 2017 to 2021; *The figures are values for April to March. Note: 1 SAR (Saudi Riyal) equals approximately 0.26 U.S. dollars and 0.25 euros (as of June 2022). Read more
Source(s): Saudi Dairy and Foodstuff Company; Ubhar Capital
 Consumption of dairy products in Saudi Arabia from 2017 to 2019 with an
estimate for 2024 (in 1,000 tons)
Dairy products consumption Saudi Arabia 2017-2019

2,500

2,000 1,916
Consumption in thousand tons

1,667
1,572 1,619

1,500

1,000

500

0
2017 2018 2019 2024*

12 Description: In 2024, consumption of dairy products in Saudi Arabia was estimated to reach around 1.9 million tons. Dairy consumption was significantly below production levels, and this tendency was expected to continue. Read more
Note(s): Saudi Arabia; 2017 to 2019; *Value represents an estimate. Read more
Source(s): Almunajem Foods Company; Ubhar Capital
 Dairy food market share of Almarai from December 2017 to November
2020
Almarai's dairy food market share 2017-2020

45%

39.1% 39%
40%
37%
36%
35%

30%
Market share

25%

20%

15%

10%

5%

0%
December 2017 December 2018 December 2019 November 2020

13 Description: In November 2020, the market share of dairy foods of Almarai company reached around 37 percent. The total revenue of dairy and juice of Almarai was valued at around 10.9 billion Saudi Riyals in financial year 2020. Read more
Note(s): Saudi Arabia; December 2017 to November 2020
Source(s): Ubhar Capital; Various sources
 Fresh milk market share of Almarai from December 2017 to November
2020
Almarai's fresh milk market share 2017-2020

80%
72%
69%
70% 67%
64%

60%

50%
Market share

40%

30%

20%

10%

0%
December 2017 December 2018 December 2019 November 2020

14 Description: In November 2020, the market share of fresh milk of Almarai company reached around 64 percent. The total revenue of dairy and juice of Almarai was valued at around 10.9 billion Saudi Riyals in financial year 2020. Read more
Note(s): Saudi Arabia; December 2017 to November 2020
Source(s): Ubhar Capital; Various sources
CHAPTER 03

Processed and convenience

food
 Total ready meals retail sales value in Saudi Arabia from 2013 to 2018 with
a forecast until 2023 (in million Saudi riyals)
Ready meals retail sales value Saudi Arabia 2013-2023

70 66.3
64 65.3
61.9 63.1
59.8 60.9
60 58.4
56.7
54.1
50.8
Retail sales in million Saudi riyals

50

40

30

20

10

0
2013 2014 2015 2016 2017 2018 2019* 2020* 2021* 2022* 2023*

16 Description: In 2023, the retail sales value of ready meals in Saudi Arabia was forecast to reach around 66.3 million Saudi riyals. The corporate sales value of ready meals in the country was forecast to reach 256 million Saudi riyals in the same year. Read more
Note(s): Saudi Arabia; 2013 to 2018; *Forecast. One Saudi riyal equals 0.27 U.S. dollars and 0.25 euros (as of June 2022). Read more
Source(s): Consultancy-me.com; Glasgow Consulting Group
 Retail sales volume of ready meals in Saudi Arabia from 2013 to 2018 with
a forecast until 2023 (in 1,000 metric tons)
Ready meals retail sales volume Saudi Arabia 2013-2023

2.5
2.27
2.22
2.16
2.08 2.11
2.03 2.06 2.06 2.05
1.96 2
2.0
Volume in thousand metric tons

1.5

1.0

0.5

0.0
2013 2014 2015 2016 2017 2018 2019* 2020* 2021* 2022* 2023*

17 Description: In 2023, the retail sales in volume of ready meals in Saudi Arabia was forecast to reach around 2.27 thousand metric tons. The corporate sales volume of ready meals in the country was forecast to reach 9.09 thousand metric tons in the same year. Read
more
Note(s): Saudi Arabia; 2013 to 2018; *Forecast. Read more
Source(s): Consultancy-me.com; Glasgow Consulting Group
 Sales value of sauces, dressings, and condiments in Saudi Arabia from
2017 to 2020 with an estimate for 2025 (in million Saudi Riyals)
Sauces sales value Saudi Arabia 2017-2025

5,000
4,635
4,500

4,000 3,774
Sales value in million Saudi Riyals

3,457
3,500 3,344
3,185

3,000

2,500

2,000

1,500

1,000

500

0
2017 2018 2019 2020 2025

18 Description: By 2025, the value of sauces, condiments, and dressings sold in Saudi Arabia was expected to reach around 4.6 billion Saudi Riyals. The volume sold was expected to reach around 288 thousand tons by the same year. The CAGR was forecasted to reach
2.8 percent by financial year 2025. Read more
Note(s): Saudi Arabia; 2017 to 2020
Source(s): Almunajem Foods Company; Ubhar Capital
 Volume of tomato paste sold in Saudi Arabia from 2017 to 2021 (in million
liters)
Tomato paste sales volume Saudi Arabia 2017-2021

35
31 31
30
30
26
25
Sales volume in million liters

25

20

15

10

0
2017 2018 2019 2020 2021

19 Description: In 2021, the sales volume of tomato paste in Saudi Arabia reached around 25 million liters. Hotel and restaurants in the kingdom are some of the major consumers of tomato paste. Read more
Note(s): Saudi Arabia; 2017 to 2021
Source(s): Saudi Dairy and Foodstuff Company; Ubhar Capital
 Value of tomato paste sold in Saudi Arabia from 2017 to 2021 (in million
Saudi Riyals)
Tomato paste sales value Saudi Arabia 2017-2021

300

258
245
250 239
222
Sales value in million Saudi Riyals

214

200

150

100

50

0
2017 2018 2019 2020 2021

20 Description: In 2021, the sales value of tomato paste in Saudi Arabia reached around 222 million Saudi Riyals. The volume of tomato paste sold reached 25 million liters in the same year. Hotel and restaurants in the kingdom are some of the major consumers of
tomato paste. Read more
Note(s): Saudi Arabia; 2017 to 2021
Source(s): Saudi Dairy and Foodstuff Company; Ubhar Capital
CHAPTER 04

Meat and poultry

 Production of meat in Saudi Arabia from 2017 to 2019 with an estimate for
2024 (in 1,000 tons)
Meat production Saudi Arabia 2017-2019

1,000

900 861

800 751 769

733
Production in thousand tons

700

600

500

400

300

200

100

0
2017 2018 2019 2024*

22 Description: In 2024, consumption of meat in Saudi Arabia was estimated to reach around 861 thousand tons. Saudi Arabia had one of the highest per capita meat consumption in the world. Read more
Note(s): Saudi Arabia; 2017 to 2019; *Value represents an estimate. Read more
Source(s): Almunajem Foods Company; Ubhar Capital
 Consumption of meat in Saudi Arabia from 2017 to 2019 with an estimate
for 2024 (in 1,000 tons)
Meat consumption Saudi Arabia 2017-2019

2,500

2,118

2,000 1,880 1,921

1,838
Consumption in thousand tons

1,500

1,000

500

0
2017 2018 2019 2024*

23 Description: In 2024, consumption of meat in Saudi Arabia was estimated to reach around 2.1 million tons. Saudi Arabia had one of the highest per capita meat consumption in the world. Read more
Note(s): Saudi Arabia; 2017 to 2019; *Value represents an estimate. Read more
Source(s): Almunajem Foods Company; Ubhar Capital
 Poultry market share of Almarai from December 2017 to November 2020
Almarai's poultry market share 2020

45%
41%
40%
37%
35.5% 36%
35%

30%
Market share

25%

20%

15%

10%

5%

0%
December 2017 December 2018 December 2019 November 2020

24 Description: In November 2020, the poultry market share of Almarai company reached around 36 percent. The revenue of poultry reached around 2.3 billion Saudi Riyals in financial year 2020. Read more
Note(s): Saudi Arabia; December 2017 to November 2020
Source(s): Ubhar Capital; Various sources
 Poultry revenue of Almarai from financial year 2018 to 2020 with
estimates until 2023 (in billion Saudi Riyals)
Almarai's poultry revenue FY 2018-2023

3.0

2.5 2.4
2.3 2.3 2.3
2.1
Revenue in billion Saudi Riyals

2.0
1.8

1.5

1.0

0.5

0.0
FY 2018 FY 2019 FY 2020 FY 2021* FY 2022* FY 2023*

25 Description: By financial year 2023, the bakery revenue of Almarai company was expected to reach around 1.9 billion Saudi Riyals. The poultry segment had the second largest share in the overall revenue of Almarai, followed by the Bakery segment during the third
quarter of 2021. Read more
Note(s): Saudi Arabia; FY 2018 to FY 2020; *Values are estimates. Note: 1 SAR (Saudi Riyal) equals approximately 0.26 U.S. dollars and 0.25 euros (as of June 2022). Read more
Source(s): Ubhar Capital; Various sources
 Average price of chicken meat in Saudi Arabia from 2011 to 2020 (in Saudi
riyals)
Chicken meat price in Saudi Arabia 2011-2020

16
14.82

14 13.32 13.12 13.3

12.37 12.37 12.15 12.36
11.93 11.81
12
Price in Saudi riyals

10

0
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

26 Description: In 2020, the average price for 900 grams of fresh local chicken in Saudi Arabia was about 14.82 Saudi riyals. There was a slight increase compared to the price of fresh local chicken in the previous year. The general consumer price index for that year was
101.28, implying a 3.4 percent inflation compared to 2019. Read more
Note(s): Saudi Arabia; 2011 to 2020
Source(s): General Authority for Statistics (Saudi Arabia)
CHAPTER 05

Beverages
 Dairy and juice revenue distribution of Almarai in the 3rd quarter of 2021,
by product
Almarai's dairy and juice revenue distribution Q3 2021, by product

Revenue share
0% 10% 20% 30% 40% 50% 60%

Fresh dairy 52%

Foods 20%

Long life dairy 14%

Fruit juice 14%

28 Description: In the third quarter of 2021, fresh dairy accounted for the highest revenue share within the dairy and juice category of Almarai company, at around 52 percent. The company is a market leader in several products under the dairy and juice category. Read
more
Note(s): Saudi Arabia; Q3 2021
Source(s): Ubhar Capital; Various sources
 Dairy and juice revenue of Almarai from financial year 2018 to 2020 with
estimates until 2023 (in billion Saudi Riyals)
Almarai's revenue of dairy and juice FY 2018-2023

14

12 11.5
11.2
10.9 10.9
10.2
9.9
Revenue in billion Saudi Riyals

10

0
FY 2018 FY 2019 FY 2020 FY 2021* FY 2022* FY 2023*

29 Description: By financial year 2023, the revenue of dairy and juice of Almarai company was expected to reach around 11.5 billion Saudi Riyals. The revenue share of dairy and juice amounted to 71 percent of the revenue in the third quarter of 2021. The company is a
market leader in several products under the dairy and juice category. Read more
Note(s): Saudi Arabia; FY 2018 to FY 2020; *Values are estimates. Note: 1 SAR (Saudi Riyal) equals approximately 0.26 U.S. dollars and 0.25 euros (as of June 2022). Read more
Source(s): Ubhar Capital; Various sources
 Revenue of the soft drinks market worldwide by country in 2022 (in million
U.S. dollars)
Revenue of the soft drinks market worldwide by country 2022

Revenue in billion U.S. dollars

0 50,000 100,000 150,000 200,000 250,000 300,000 350,000

United States 297,474.29

China 37,153.6

United Kingdom 32,956.99

Nigeria 26,883.27

Germany 25,520.11

Japan 23,879.26

Mexico 18,140.72

South Korea 15,035.33

Indonesia 14,820.87

Australia 14,081.29

France 13,470.95

Spain 13,144.1

Canada 12,918.88

Brazil 11,104.22

Iran 10,465.54

30 Description: From the selected regions, the ranking by revenue in the soft drinks segment of the non-alcoholic drinks market is led by the United States with 297.5 billion U.S. dollars and is followed by China (37.2 billion U.S. dollars). In contrast, the ranking is trailed by
Iceland with 168.58 million U.S. dollars, recording a difference of 297.3 billion U.S. dollars to the United States. Read more
Note(s): Worldwide; Jan 1st to Dec 31st 2022
Source(s): Statista; Statista Consumer Market Insights
 Revenue from orange juice worldwide in 2022, by country (in million U.S.
dollars)
Revenue of orange juice worldwide, by country 2022

Revenue in million U.S. dollars

0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000

United States 9,392.99

Germany 3,002.56

Canada 1,609.7

Australia 1,377.15

France 1,376

United Kingdom 1,223.89

Japan 1,086.79

China 997.52

Iran 409.98

Thailand 392.72

Spain 387.41

Switzerland 379.36

Netherlands 364.22

Saudi Arabia 338.05

South Korea 296.51

31 Description: The United States is leading the ranking by revenue in the orange juice segment of the non-alcoholic drinks market, recording 9.4 billion U.S. dollars. Following closely behind is Germany with 3 billion U.S. dollars, while South Korea is trailing the ranking
with 296.51 million U.S. dollars, resulting in a difference of 9.1 billion U.S. dollars to the ranking leader, the United States. Read more
Note(s): Worldwide; Jan 1st to Dec 31st 2022
Source(s): Statista; Statista Consumer Market Insights
 Sources

Almunajem Foods Company

Choueiri Group
Consultancy-me.com
Delta Partners
Eurostat
General Authority for Statistics (Saudi Arabia)
Glasgow Consulting Group
IMF
Nestlé
Saudi Dairy and Foodstuff Company
Statista
Statista Consumer Market Insights
Ubhar Capital
United Nations
Various sources
WARC
World Bank

32