HSNC University, Mumbai

H. R. COLLEGE OF COMMERCE AND ECONOMICS

CHURCHGATE, MUMBAI 20

TYBAMMC
SELF LEARNING TOPICS AND GUIDELINES

SEMESTER V
FOR THE ACADEMIC YEAR 2023-2024

LIST OF SUBJECTS
Evaluation of Self Learning & Project Topics

Sr.No Subjects

1. Copywriting

2. Brand Building

3. Media Planning

4. Consumer Behaviour
5. Contemporary Society

Submission link
https://forms.gle/SN1QGNdZECUvwjtJ7

1. Copywriting
Individual Project Topic
Marketing brief
(Select any brand and create a marketing brief)

Format: Pdf or Word doc

-Font: Times New Roman
-Font Size: Title – 14 Content – 12
-Line spacing – single
 2. Brand Building
Individual Project Topic
Elaborate on any failed brand. What according to you, is the
reason for failure. Can the brand be rejuvenated? Explain
how?
OR
Explain Brand Equity and Brand Elements with an example
of a retail brand.

Guidelines:
Students must select any one topic.
Max words-2000
Format: Pdf or Word doc
-Font: Times New Roman
-Font Size: Title – 14 Content – 12
Line spacing – single

3. Media Planning
Individual Project Topic
Select any 1
1. Select any 1 brand & follow their media plan. The
media plan should be in Indian media, in current or
last financial year.
OR
2. Conduct a survey to understand the POP display process
taken by any retailer of your choice.

Project should be submitted in pdf format

Font: Times New Roman
Font Size: Title – 14
Content – 12
Rifa ma'am said all the projects would be submitted in sane
link so we have made a form for that
Subject line must read : Media Planning roll number name
The project file should be named as roll number name
Eg 35 Thanawala Nidhi
Any doubts about the project can be raised only during
lectures.
Please note : any deviation from the guidelines or late
submissions can result in direct mark deduction.

In case of late or no submission the Student must contact the

coordinators and they shall inform the faculty.
Students are requested not to inform the faculty first or
alone.

The department wishes all the students all the very best
while we hope they make the most of the learning
opportunity.

4. Consumer Behaviour
Individual Project Topic
Select any 1
1. Select any 1 brand & conduct a research (sample size
minimum 30) to understand the brand’s perception
among its target consumers
OR
2. Conduct a comparative analysis on any 2 payment
methods preferred by consumers in your age group. (
sample size 30)
Project should be submitted in pdf format
Font: Times New Roman
Font Size: Title – 14
Content – 12
Line spacing – single

Subject line must read : CB roll number name

The project file should be named as roll number name
Eg 35 Thanawala Nidhi
Any doubts about the project can be raised only during
lectures.
Please note : any deviation from the guidelines or late
submissions can result in direct mark deduction.

In case of late or no submission the Student must contact the

coordinators and they shall inform the faculty.
Students are requested not to inform the faculty first or
alone.

The department wishes all the students all the very best
while we hope they make the most of the learning
opportunity.
 5. Contemporary Society
Individual Project Topic
Case study of misguided ads in India with an example
The following project has to be in a word doc. 1500-1800
words. Picture`s of the advertisement/product has to be
attached.
Format: Pdf or Word doc
-Font: Times New Roman
-Font Size: Title – 14 Content – 12
-Line spacing – single