A

PROJECT REPORT
ON
“A STUDY ON NEWS PAPER READERSHIP
SURVEY”
-SUBMITTED BY-
MR. RAHUL UTTAM SHINDE
TYBBA (SEMESTER-5)
-SUBMITTED TO
SAVITRIBAI PHULE PUNE UNIVERSITY
FOR THE PARTIALFULFILLMENT OF
BACHELOR OF BUSINESS ADMINISTRATION (BBA) –
UNDER THE GUIDENCE OF
– Prof. DR VIVEK KANADE

KTHM COLLEGE, NASHIK-422004 2022-

2023
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 ACKNOWLEDGMENT

I take this opportunity to express my sincere gratitude to all

who have directly and indirectly contributed to the
completion of my project
At the outset of this report I wish to thank the director of
our institute DR. R.d.darekar sir, my sincere thanks to my
project guide, prof.
dr.vivek.s.kanade sir for his constant guidance and support
through the project.
I would like to thank the placement department and faculty
members of KTHM College, Nasik.
Lastly, I am grateful to my parents who have been my
mentor and motivators. I am also thankful to my friends
who have been directly or indirectly involved in successful
completion of this project

RAHUL UTTAM SHINDE

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 DECLARATION

I the undersigned hereby declare that the project report

entitled “A study of consumer satisfaction" written and
submitted by me to Savitribai Phule
Pune University in partial fulfillment of requirements for the
award of degree of Bachelor of Business Administration
under the guidance of Prof.
dr.vivek s kanadi sir is my original work and interpretations
drawn therein are based on material collected by myself.

Place- Nashik
Date-

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 Index

➢ 01. introduction of topic

➢ 02. objectives of the study
➢ 03. scope of the study
➢ 04. limitations of the study

❖ Research methodology
❖ Data analysis & interpretation
❖ INTERPRETATION
❖ Suggestions
❖ Conclusion
❖ Bibliography
❖ Annexure

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 01. Introduction of topic

Undergraduate students reading newspapers play a vital role in staying

informed and engaged with current events.
In an era dominated by digital media, the act of reading a physical
newspaper reflects a desire for in-depth analysis, diverse perspectives,
and a tangible connection to the world. This practice not only enhances
their knowledge but also fosters critical thinking skills, making them well-
rounded individuals who are better equipped to navigate an ever-
changing global landscape.
In this discussion, we'll explore the motivations, benefits, and impact of
undergraduate students who choose to read newspapers in an age of
digital information overload.

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 02. Objective of study

• The objective of a study focused on undergraduate students reading

newspapers can encompass several goals, depending on the
researcher's specific interests and hypotheses. Here are some
possible objectives for such a study:

• Assessing Reading Habits: To investigate and understand the reading

habits of undergraduate students when it comes to newspapers,
including the frequency and types of newspapers they read.

• Determining Motivations: To identify the primary motivations that

drive undergraduate students to read newspapers, such as academic
interests, civic engagement, or personal curiosity.

• Evaluating Impact on Knowledge: To assess the impact of reading

newspapers on the knowledge and awareness levels of
undergraduate students regarding current events, politics, and
societal issues.

• Analyzing Preferred Newspaper Formats: To determine whether

undergraduates prefer physical newspapers or digital formats and
explore the reasons behind their preferences.

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• Exploring Engagement with Diverse Perspectives: To examine
whether undergraduate newspaper readers actively seek out and
engage with diverse viewpoints and how this affects their
understanding of complex issues.

• Investigating Information Literacy: To assess the information literacy

skills of undergraduate students in critically evaluating newspaper
articles for accuracy, bias, and reliability.

• Assessing Effects on Academic Performance: To explore whether

regular newspaper reading correlates with improved academic
performance, especially in disciplines related to current events or
journalism.

• Understanding Social and Campus Impact: To investigate how

undergraduate newspaper reading influences social interactions,
discussions, and engagement in campus and community activities.

• Measuring Long-term Effects: To determine whether reading

newspapers during undergraduate years influences lifelong reading
habits, civic participation, and awareness of global issues.

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• Identifying Barriers and Challenges: To uncover any barriers or
challenges that may hinder undergraduate students from reading
newspapers and propose strategies to address them.

• Comparing Print and Digital Reading: To compare the cognitive and

experiential differences between reading physical newspapers and
digital newspaper formats among undergraduates.

• Exploring Future Trends: To speculate on the future role of

newspapers in the lives of undergraduates given the evolving media
landscape and technological advancements.

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 03. Scope of study

• The scope of a study for an undergraduate student reading

newspapers can cover various aspects, depending on the specific
research question and objectives. Here are some potential areas to
consider:

• Media Consumption Habits: Investigate how undergraduate

students engage with newspapers, including frequency, time spent,
and preferred formats (print or digital).

• Influence on Knowledge and Awareness: Analyze whether reading

newspapers contributes to students' knowledge and awareness of
current events, local news, or global issues.

• Reading Patterns: Explore the reading patterns, such as topics of

interest, sections most frequently read, and the depth of reading
(skimming, in-depth analysis, etc.).

• Impact on Academic Performance: Assess whether reading

newspapers correlates with academic performance and critical
thinking skills.

• Preferences for News Sources: Examine the reasons behind

choosing newspapers as a news source over other media like TV,
social media, or online news websites.

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• Information Trustworthiness: Investigate students' perceptions of
the trustworthiness and credibility of newspaper sources compared
to other information sources.

• Motivations for Reading Newspapers: Explore the motivations

behind reading newspapers, such as staying informed, academic
requirements, or personal interests.

• Demographic Factors: Consider how factors like age, gender, major,

and socio-economic status influence newspaper reading habits.

• Digital vs. Print: Compare the reading habits of students who prefer
digital newspapers to those who prefer print newspapers.

• Changes Over Time: Track changes in newspaper reading habits and

preferences over the course of a semester or academic year.

• Media Literacy: Evaluate students' media literacy skills in discerning

reliable information and their ability to critically analyze news
articles.

• Suggestions for Improvement: Based on the findings, offer

recommendations for improving the relevance and effectiveness of
newspapers in undergraduate education.

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 04. Limitations of the study

• Studying the reading habits of undergraduate students regarding

newspapers can have some limitations, including:

• Sampling Bias: The sample of undergraduate students may not

represent the entire student population, leading to potential biases
in the findings.

• Self-Reporting: Relying on self-reported data can be inaccurate, as

students may overstate their newspaper reading habits to conform
to perceived social norms.

• Limited Generalizability: Findings may not be applicable to other age

groups or educational levels, as undergraduate students have
unique schedules and priorities.

• Time Sensitivity: The study's findings may not remain relevant over
time due to changing media consumption habits, especially in the
digital age.

• Social Desirability Bias: Students may underreport or overreport

their newspaper reading habits due to a desire to appear more
socially responsible or well-informed.

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• Definition of "Newspaper": Different interpretations of what
constitutes a "newspaper" (e.g., print vs. online news sources) could
affect the results.

• Limited Depth: The study might not explore the reasons behind
reading habits, missing important insights into motivations and
preferences.

• External Factors: External factors like class assignments, cultural

background, or individual interests may influence reading habits but
could be challenging to account for comprehensively.

• Temporal Limitations: The study's timeframe might not capture

seasonal variations or long-term trends in newspaper consumption.

• Resource Constraints: Undergraduate research projects often have

limited resources, which can impact the scope and
depth of the study.

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