LYCEUM DE SAN PABLO

Richfield Compound, Mahabang Parang, Brgy. Calihan, San Pablo City

GENERAL EDUCATION DEPARTMENT

PURPOSIVE COMMUNICATION
LDSP PHILOSOPHY
Godliness is the foundation of knowledge.
LDSP VISION LDSP GOALS
A community of administrators, teachers, parents, and students working Goal 1. Provide high quality and responsive specialized academic programs relevant to the needs of industry integrating values on
together to produce competent graduates and skilled workers whose Excellence, Compassion, and Integrity to produce top-notch and well-rounded graduates.
individual lives are improved and thus making them productive members
of the society. Goal 2. Maintain and develop a pool of qualified, multi-skilled and values oriented faculty and staff that are primary designers of learning
LDSP MISSION methods, competencies and environment to produce lifelong learners.
To make quality education accessible to all people regardless of social
classes and financial capabilities providing them courses and disciplines Goal 3. Redesign and ensure completeness and reliability of learning environment for effective and efficient delivery of services taking
comparative to those given in other Universities and Colleges. into account integrity and accountability.
LDSP CORE VALUES
• Leadership Goal 4. Develop and strengthen mutually beneficial partnership/linkages both national and international for the promotion of industry
• Innovation relevant instruction, meaningful research and effective transmission of useful knowledge.
• Fellowship Goal 5. Provide relevant community extension programs in technology, education, health and livelihood skills towards poverty reduction
• Excellence and empowerment of the poor and marginalized.

Goal 6. Produce and conduct quality researches on education, health, ecology and environment, technology, humanities and social
sciences that are geared towards the improvement of the quality of life and advancement of Filipinos and global community.

Goal 7. Implement efficient and effective management and administration of organizational resources, programs, and management
system.

Goal 8. Formulate and implement viable and relevant business and other academic ventures that will generate income to support
instruction, research and extension programs.
LDSP GRADUATE ATTRIBUTES GENERAL EDUCATION LEARNING OUTCOMES
• Knowledge for Social Computing Problems Knowledge (Intellectual Competencies)
• Problem Analysis
• Design/Development of Solutions 1. Analyze text (written. Visual, oral, etc.) critically
• Modern Tool Usage 2. Demonstrate proficiency and effective communication (Writing, Speaking, and use of new technologies)
• Individual and Team Work 3. Use basic concepts across the domain of knowledge
• Communication 4. Demonstrate critical. Analytical. and creative thinking
• Computing Professionalism and Ethics in the Society 5. Apply different analytical models in problem solving.
• Life-long Learning
Values (Personal and Civic personalities)
1. Appreciate the complexity of the human condition`
2. Interpret the human experience from various perspective
3. Examine the contemporary world from both Philippines and global perspectives
4. Takes responsibility for knowing and being Filipino
5. Reflect critically on shared concerns
 LYCEUM DE SAN PABLO
Richfield Compound, Mahabang Parang, Brgy. Calihan, San Pablo City

GENERAL EDUCATION DEPARTMENT

PURPOSIVE COMMUNICATION
6. Generate innovative practices and solution guided by ethical standards
7. Make decision based on moral norms and imperatives
8. Appreciate various art forms
9. Contribute to aesthetics
10. Advocates respects to human rights.

Skills (Practical Skills)

1. Work effectively in the group
2. Apply computing tools to process information learning research
3. Use current technology to assist and facilitate learning and research
4. Negotiate the world of technology responsibly
5. Create solutions to problems in various fields.
6. Manage one knowledge, skills and values for responsible and productive living
7. Organize one’s self for life-long learning`

SPECIFIC COURSE INFORMATION

COURSE CODE AND DESCRIPTION GE- PRE-REQUISITES NONE
PURPOSIVE COMMUNICATION
CREDITS AND CONTACT HOURS 3 UNITS LECTURE CO-REQUISITES NONE
CONSULTATION HOURS AREA LEADER
COURSE DESCRIPTION

Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes.

Purposive Communication is a three-unit course that develops students’ communicative competence and enhances their cultural and intercultural awareness through multimodal tasks that provide them
opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context. It equips students with tools for critical evaluation of a variety of texts and focuses on the
power of language and the impact of images to emphasize the importance of conveying messages responsibly. The knowledge, skills, and insights that students gain from this course may be used in their other
academic endeavors, their chosen disciplines, and their future careers as they compose and produce relevant oral, written, audio-visual and/or web-based output for various purposes.

Learning Outcomes:
Knowledge
1. Describe the nature, elements, and functions of verbal and non-verbal communication in various and multicultural contexts.
2. Explain how cultural and global issues affect communication.
3. Determine culturally appropriate terms, expressions, and images.
4. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills;
5. Summarize the principles of academic text structure.
 LYCEUM DE SAN PABLO
Richfield Compound, Mahabang Parang, Brgy. Calihan, San Pablo City

GENERAL EDUCATION DEPARTMENT

PURPOSIVE COMMUNICATION
Skills
1. Convey ideas through oral, audio visual, and/or web-based presentations for different target audiences in local and global settings using appropriate registers.
2. Create clear, coherent, and effective communication materials.
3. Present ideas persuasively using appropriate language registers, tone, facial expressions, and gestures.
4. Write and present academic papers using appropriate tone, style, conventions, and reference styles.
Values
1. Adopt cultural and intercultural awareness and sensitivity in communication of ideas.
2. Appreciate the differences of the varieties of spoken and written language.
3. Adopt awareness of audience and context in presenting ideas.
4. Appreciate the impact of communication on society and the world.

COURSE COVERAGE
WEEK LEARNING TOPIC METHODOLOGY RESOURCES ASSESSMENT
OUTCOMES
1 Describe the Communication • Lecture and class • LCD projector or manila paper Quizzes and seatwork
nature, elements, processes, discussions on elements and • Audio and/or video clips of various media (e.g. TV Commercials; movies; newscasts; etc.) on identifying
and functions of principles, and types of communication • Texts from newspapers, magazines, journals elements of
verbal and non- ethics • Group work on identifying • See http://www.healthknowledge.org.uk/public-health-textbook/organisation-management/5a- communication (e.g.)
verbal elements of communication understanding-itd/effective-communication sender, message,
communication in in various texts • See http://promeng.eu/downloads/training-materials/ebooks/soft-materials/ebooks/soft-skills/effective- channel, receiver,
various and communication-skills.pdf effect)
multicultural • Chase, R. & Shamo, S. (2013). Elements of effective communication, 4 th ed. Washington, Utah: Plain
contexts and Precious Publishing.

1 • Explain how Communication and Class discussion of essay, “Flight • LCD projector or manila paper Reaction paper and/or
cultural and globalization from conversation” or vide • See “Communicating in a multicultural society and world” discussion forum on
global issues “Connected but alone” and “How • Article “Flight from conversation” http://www.nytimes.com/2012/04/22/opinion/sunday/the-flight-from- the impact of
affect social media can make history” or conversation.html?_r=0 globalization on how
communication “Writing a web for global good” • Video “Connected but alone” in TED talks https://www.ted.com/talks/sherry_turkle_alone_together people communicate,
• Appreciate the • Video “How social media can make history” and vice versa.
impact of https://www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history
communication • Video “Writing a web for global good” https://www.ted.com/talks/gordon_brown
on society and
the world
 LYCEUM DE SAN PABLO
Richfield Compound, Mahabang Parang, Brgy. Calihan, San Pablo City

GENERAL EDUCATION DEPARTMENT

PURPOSIVE COMMUNICATION

2 • Determine • Local and • Lectures and class • LCD Projector or manila paper • Quiz and
culturally Global discussion on using • Invited students/speakers from different cultures seatwork on using
appropriate Communication culturally appropriate terms, • Films or videos showing different speakers from various regions communicating in a multilingual culturally
terms, in multicultural expressions and images; setting (e.g. “Lost in Translation”) appropriate terms,
expressions, settings varieties and registers of • See TED Talks “Pop culture in the Arab world” expressions, and
and images • Varieties and language https://www.ted.com/talks/shereen_el_feki_pop_culture_in_the_arab_world images; varieties
(sensitivity to registers of • Class discussion of cultural • See https://celsalngues.wordpress.com/2015/01/29/it-aint-right-innit-about-language-register-in- and registers of
gender, race, spoken and appropriateness in english/ language
class, etc.) written communicating as tackled in • See https://www.really-learn-english.com/language-register.html • Research and
• Adopt cultural language film/video • See https://www.uni-due.de/SVE/ report on various
and • Exercises on using culturally • See https://www.icaltefl.com/category/varieties-of-english cultural and
intercultural appropriate terms, • See https://www.britishcouncil.org/blog/which-variety-english-should-you-speak intercultural
awareness expressions, and images modes of
• Dainton. M. & Zelley E. (2015). Applying communication theory for professional life. A practical
and sensitivity • Interview invited introduction 3rd ed. Sage Publications.
communication
in speakers/students (e.g.
• Biber, D. & Conrad S. (2009). Register, genre, and style. Cambridge: Cambridge Univ. Press
communication words/gestures
of ideas used in a
particular region
or country to show
respect) and/or
various issues in
communication
(e.g, use of
politically correct
words in today’s
world; gender
sensitivity through
language)
2 • Evaluate Evaluating • Lectures and class • LCD projector or manila paper Invitation for people to
multimodal messages and/or discussion on critical reading • Authentic texts about cultural sensitivity from various media (text messages; email messages; social join cause-oriented
texts critically images (e.g. and listening media messages; newspaper, magazine and journal articles; print and electronic advertisements) events using various
to enhance pictures, • Exercises on analyzing • See sample: http://www.kwintessential.co.uk/cultural-services/articles/cultural-sensitivity.html media such as email,
receptive illustrations) of content of various texts • See sample: http://midspaceintuition.files.wordpress.com/2015/01/cross-cultural.jpg social media, print
(listening, different types of • See sample: http://i.telegraph.co.uk/multimedia/archive/01440/burger_1440211c.jpg
 LYCEUM DE SAN PABLO
Richfield Compound, Mahabang Parang, Brgy. Calihan, San Pablo City

GENERAL EDUCATION DEPARTMENT

PURPOSIVE COMMUNICATION
reading, texts reflecting • See sample: http://atlantablackstar.com/2013/11/19/9-racist-ads-commercials-that-promote-negative- and/or electronic
viewing) skills different cultures images-of-black-people/3/ advertisements
• Convey ideas (regional, Asian, • Mooney, A., Peccei, J.S., La Belle, S, et. Al. (2010). Language, society and power: An introduction,
through oral, Western, etc.) 3rd ed. London: Routledge.
audio-visual, 1. What is the
and/or web- message?
based 2. What is the
presentations purpose of the
for different message?
target 3. How is the
audiences in message conveyed
local and by the text and/or
global settings image?
using 4. Who is the target
appropriate audience of the
registers message?
• Adopt 5. What other ways
awareness of of presenting the
audience and message are there?
context in
presenting
ideas
3 • Convey ideas Communication • Lecture and class discussion • LCD projector or manila paper Oral, audio-visual,
through oral, aids and strategies on preparing audio visual • Texts, video/audio clips from various sources and/or web-based
audio-visual, using tools of and web-based • See http://creatingmultimodaltexts.com/ presentations to
and/or web- technology presentations • “The world’s worst research presentation” http://www.youtube.com/watch?v=nSGqp4-bZQY promote cultural
based • Group work and class • Adler, R. , Elmhorst, J.M., & Lucas, K. (2012). Communicating at work; Strategies for success in values (e.g., respect
presentations discussion on identifying business and the professions. NY: McGraw Hill for elders, bayanihan
for different problems with the research spirit, etc.)
target presentation in the video
audiences in
local and
global settings
using
 LYCEUM DE SAN PABLO
Richfield Compound, Mahabang Parang, Brgy. Calihan, San Pablo City

GENERAL EDUCATION DEPARTMENT

PURPOSIVE COMMUNICATION
appropriate
registers
• Adopt
awareness of
audience and
context in
presenting
ideas
4-6 • Convey ideas Communication for • Lecture and class discussion • LCD projector or manila paper • Public
through oral, various purposes: on informative, persuasive • Sample texts (inquiry letter, police reports, political speeches, letters of appreciation, etc.) announcements
audio-visual, 1. To obtain, and argumentative • See http://www.omafra.gov.on.ca/english/rural/facts/03-033.html (audio/video,
and/or web- provide, and communication • See social media)
based disseminate • Lecture and discussion of http://www.capmembers.com/media/cms/l2l_mod2_ch8_effective_communication_63afca8970d43.pdf about disaster
presentations information types of Speeches and • See http://hplengr.engr.wisc.edu/Prof_Comm.pdf • Editorial about
for different 2. To persuade and Public Speaking (Read, • See http://www.pearsonhighered.com/samplechapter/0205524214.pdf environmental
target argue memorized, • Searles, G. (2014). Workplace Communication: The Basics. Boston: Allyn & Bascon, 6 th ed. issues
audiences in impromptu/Extemporaneous) • Dainton, M. & Zelley E. (2015). Applying communication theory for professional life. A practical • Formal One-
local and • Short exercises: asking for introduction. 3rd ed., Sage Publications. minute speech
global settings information through inquiry based on current
• Lucas, S. (2011). The art of public speaking. NY: McGraw Hill.
using letter or interview, response issues
• Video of “The Most important Cannot be Said”: Eddie Casanz at TEDxADMU (youtube)
appropriate to queries, incident reports (Extemporaneous)
registers
• Create clear,
coherent, and
effective
communication
materials
• Present ideas
persuasively
using
appropriate
language
registers, tone,
facial
 LYCEUM DE SAN PABLO
Richfield Compound, Mahabang Parang, Brgy. Calihan, San Pablo City

GENERAL EDUCATION DEPARTMENT

PURPOSIVE COMMUNICATION
expressions,
and gestures
• Adopt
awareness of
audience and
context in
presenting
ideas
7-10 • Create clear, Communication for • Lecture and class discussion • LCD projector or manila paper • Workplace
coherent, and work purposes (e.g. on effective communication • Video of “Giving Presentations Worth Listening to”: Gordon Kangas at TEDx Talks (youtube) documents (e.g.
effective healthcare, and oral presentations in the • Sample communication materials from different workplace settings (e.g. minutes, memo, requests, minutes, memo)
communication education, business workplace business/technical/incident reports, letters) • Written and/or oral
materials and trade, law, • Analysis of different • See https://www.vuu.edu/Uploads/files/SampleMeetingMinutes.pdf presentation
• Present ideas media, science and communication materials • See http://www.monash.edu.au/lls/online/writing/medicine/reflective/5.xml (group reporting)
persuasively technology) • Writing exercises on • See http://tawanmandi.org.af/knowledge- of a
using communication materials for portal/MediaWorkplace_communication_chapter_in_communications.pdf case/business
appropriate the work place (e.g. minutes, • See http://www.dol.gov/odep/topics/youth/softskills/Communication.pdf proposal/ media
language memo, requests, • Dainton, M. & Zelley E. (2015). Applying communication theory for professional life. A practical campaign
registers, tone, business/technical/incident introduction 3rd ed., Sage Publications. proposal/ program
facial reports, letters) • Searles, G. (2014). Workplace Communication: The Basics. Boston: Allyn & Bacon, 6 th ed. or project
expressions, proposal for
and gestures addressing a
• Adopt health
awareness of issue/problem
audience and (using
context in communication
presenting aids and
ideas strategies-tools of
technology)
11-18 • Write and Communication for • Lecture and class discussion • LCD projector or manila paper • Analysis Papers
present academic purposes on communication for • Bullock, R. & Goggin, M. (2013). The Norton Field Guide to Writing 3 rd ed. W.W. Norton and (e.g. literary
academic (e.g. research- academic purposes Company. analysis, political
papers using based journal or • Independent research (topic • See http://english28-payte.weebly.com/uploads/3/8/2/9/38294063/nortonfieldguide2.pdf science analysis
appropriate magazine article, proposal, literature review, • See http://www4.stat.ncsu.edu/~reich/st810A/oral.pdf paper) and/or
tone, style, etc.) • See http://pne.people.si.umich.edu/PDF/howtotalk.pdf Technical
 LYCEUM DE SAN PABLO
Richfield Compound, Mahabang Parang, Brgy. Calihan, San Pablo City

GENERAL EDUCATION DEPARTMENT

PURPOSIVE COMMUNICATION
conventions data gathering, data Papers(for journal
and reference analysis) article or
styles magazine article)
• Adopt on political, social,
awareness of cultural, economic
audience and or health,
context in environment issue
presenting • Academic
ideas Presentations
• Convey ideas (e.g., paper
through oral, presentation for a
audio-visual, local/international
and/or web- conference;
based lecture
presentations presentations for
for different a
target local/international
audiences in forum) of
local and analysis/technical
global settings paper
using • Final Project:
appropriate Multimodal
registers Advocacy
campaign (print,
audio, visual,
web-based)
addressing
current issues
tackled in
previous tasks
(e.g. good
governance,
responsible
citizenship,
disaster
 LYCEUM DE SAN PABLO
Richfield Compound, Mahabang Parang, Brgy. Calihan, San Pablo City

GENERAL EDUCATION DEPARTMENT

PURPOSIVE COMMUNICATION
preparedness,
environmental
preservation,
poverty
reduction,etc.)

GRADING SYSTEM
To pass this course, one must accumulate at least 60 percent of the course requirements shown below.
Class Standing Percentage PRELIM GRADE =
Grade
(Components may be (Components may (60% Class Standing + Description
changed accordingly) be changed 40% Major Exam) Percentage Equivalent
accordingly)
97-100 1.00 Excellent
MIDTERM GRADE
Quizzes 30 94-96 1.25 Superior
Recitation 20 = (60% Class Standing 92-93 1.50 Very Good
Project 20 + 40% Major Exam) * 89-91 1.75 Good
70% + MG * 30% Above
Assignment 10 86-88 2.00
Average
Seatwork 20 PRE-FINAL GRADE 83-85 2.25 Average
Total 100 81-82 2.50 Average
= (60% Class Standing + 78-80 2.75 Fair
40% Major Exam) * 70%
+ FG * 30% 75-77 3.00 Passed

Below 75 5.00 Failed

FINAL GRADE = 75%
DRP Dropped
Inc Incomplete
 LYCEUM DE SAN PABLO
Richfield Compound, Mahabang Parang, Brgy. Calihan, San Pablo City

GENERAL EDUCATION DEPARTMENT

PURPOSIVE COMMUNICATION

OTHER IMPORTANT INFORMATION

OTHER COURSE POLICIES Please refer to the College specific policies

STUDENT COURSE PORTFOLIO As evidence of obtaining the learning outcomes, students are required to do and submit the
following requirements within the term:

Develop a simple business application under the rules and guidelines of software engineering
using any programming language.
LANGUAGE OF INSTRUCTION English

ATTENDANCE Section 1551 of CHED’s Manual of Regulations for Private Educational Institution, a student
who has incurred absences more than twenty percent (20%) of the total number of school days
shall not be given credit to the course regardless of class standing. For further provisions of the
said policy, please refer to the LDSP Student Handbook.

LEARNING REFERENCES

1 Adler, R. Elmhorst, J.M., & Lucas. Communicating at Work: Strategies for Success in Business and the Professions
2 Bullock, R. and Goggin, M. The Norton field guide to Writing (3rd ed.)
3 Chase, R. and Shamo, S. Elements of Effective Communication (4th ed.)
4 Dainton, M. and Zelley E. Applying Communication Theory for Professional Life
5 Lucas, S. The Art of Public Speaking
6 Mooney, A., Peccei, J.S., La Belle, S, et. Al. Language, Society and Power: An Introduction (3rd ed.)
7 Searles, G. Workplace Communication: The Basics (6th ed.)
 LYCEUM DE SAN PABLO
Richfield Compound, Mahabang Parang, Brgy. Calihan, San Pablo City

GENERAL EDUCATION DEPARTMENT

PURPOSIVE COMMUNICATION

JOURNALS
WEBSITE • https://www.ted.com/talks/shereen_el_feki_pop_culture_in_the_arab_world
• https://celsalngues.wordpress.com/2015/01/29/it-aint-right-innit-about-language-register-in-english/
• https://www.really-learn-english.com/language-register.html
• https://www.uni-due.de/SVE/
• https://www.icaltefl.com/category/varieties-of-english
• https://www.britishcouncil.org/blog/which-variety-english-should-you-speak
• http://english28-payte.weebly.com/uploads/3/8/2/9/38294063/nortonfieldguide2.pdf
• http://www4.stat.ncsu.edu/~reich/st810A/oral.pdf
• http://pne.people.si.umich.edu/PDF/howtotalk.pdf
• https://www.vuu.edu/Uploads/files/SampleMeetingMinutes.pdf
• http://www.monash.edu.au/lls/online/writing/medicine/reflective/5.xml
• http://tawanmandi.org.af/knowledge-
portal/MediaWorkplace_communication_chapter_in_communications.pdf
• http://www.dol.gov/odep/topics/youth/softskills/Communication.pdf

OTHER
REFERENCES
PREPARED BY: APPROVED BY:

CHAT S. GAZA ERIC A. DOLLOSO

Faculty School Director