BUSINESS MODEL

Part 4 - Know your Magic Number

What is your Aspiration Revenue Goal? (please mention time

period of goal)
For eg: 10 CR from 1 st January 2021 to 31 st December 2021

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What percentage of Aspiration Revenue Goal do you want to
earn from each type of customer? (please mention percentage
and calculate the revenue goal respectively)
• Amazing Customer
For eg: 60% of 10CR =6CR

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• Breadwinning Customer
For eg: 30% of 10CR = 3CR

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• Convenience Customer
For eg: 10% of 10CR = 1 CR

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What is the Average Revenue per Customer per Year? On
an average, how much does each customer spend with you
in a year?
• Amazing Customer (Low effort, High return)
For eg: Average Revenue Per Customer Per Year = 50,000

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• Breadwinning Customer (High effort, High return)

For eg: Average Revenue Per Customer Per Year = 30,000

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• Convenience Customer (Low effort, Low return)

For eg: Average Revenue Per Customer Per Year = 10,000
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How many customers are required to achieve the Aspiration

Revenue Goal for each type of customer?
• Amazing Customer
For eg: 6CR ÷ INR 50,000 = 1200 Customers

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• Breadwinning Customer
For eg: 3CR ÷ INR 30,000 = 1000 Customers

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• Convenience Customer
For eg: 1CR ÷ INR 10,000 = 1000 Customers

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What is the conversion ratio for each type of your Customer?

• Amazing Customer
For eg: Every 20 out of 100 prospects become my customers =
20% Conversion

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• Breadwinning Customer
For eg: Every 20 out of 100 prospects become my customers =
20% Conversion

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• Convenience Customer
For eg: Every 30 out of 100 prospects become my customers =
30% Conversion

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What are the number of leads to be generated for achieving

the Aspiration Revenue Goal for each type of customer:
• Amazing Customer
For eg: 100 x No of Customers Needed ÷ Conversion Ratio
100 x 1200 ÷ 20 = 6000 Leads
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• Breadwinning Customer
For eg: 100 x 1000 ÷ 20 = 5000 Leads

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• Convenience Customer
For eg: 100 x 1000 ÷ 30 = 3334 Leads

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