ASSIGNMENT FRONT SHEET

Qualification BTEC HND Diploma in Graphic Design

Unit number and title Design Processes Report

Submission date 20/07/2023 Date Received 1st submission 20/07/2023

Re-submission Date Date Received 2nd submission

Student Name Nguyen Trung Thuan Student ID BD00459

Class GD06201 Assessor name Tran Duc Hung

Student declaration

I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand
that making a false declaration is a form of malpractice.

Student’s signature Nguyen Trung Thuan

Grading grid

P1 P2 P3 P4 M1 M2 D1
 Summative Feedback:  Resubmission Feedback:

Grade: Assessor Signature: Date:

Internal Verifier’s Comments:

Signature & Date:

TECHNIQUES PROCESSES
ASM1:DESIGN PROCESSES REPORT
Name : Nguyễn Trung Thuận
Student ID: BD00459
Class : GD06201
Lecturer : Trần Đức Hùng
 TABLE OF CONTENT

1, Design principles
2, _Layout forms
_Some visual laws
3,The drawing process
4,Colors Theory
5,Minimalism
6,References
1,DESIGN PRINCIPLES

Balance:
Balance, one of the key principles of design, refers to the
way visual elements are arranged so that their visual weight
harmonizes with the other elements in the design, and the
composition gives an appearance of properly distributed
elements.
ALIGNMENT

Aims to align the learned representations or

concepts within a model with the intended or
target concepts. It involves adjusting the
model's parameters or training process to
ensure that the learned concepts accurately
reflect the underlying patterns in the data.
PROXIMITY

In graphic design, proximity is a principle of

design that refers to the spatial relationship
between the elements of the design. The
rules of proximity are pretty simple: things
that are related should be nearer to each
other, and things that are unrelated should be
placed further from each other.
REPETITION

7JUJYNYNTSNXXNRUQ^ WJUJFYNSL
FXNSLQJJQJRJSYRFS^
YNRJX NSFIJXNLS+TW
J]FRUQJ^TZѣIJ]UJHYYMJ
QTLTTKFGZXNSJXXJ]FRUQJ
^TZHTZQIIWF\FQNSJ
MTWN_TSYFQQ^FSIYMJSIWF\
XJ[JWFQTYMJWXSJ]YYTNY
7JUJYNYNTSHFSGJZXJKZQNS
\JGFSIFUUIJXNLS+TWYT
GJWJUJFYJITSJ[JW^UFLJ
FSINSYMJXFRJUQFHJ
CONTRAST

TUUTXNSLJQJRJSYXFRUQNK^JFHMTYMJWX
NSIN[NIZFQHMFWFHYJW (JRJSY9WZHPXFWJ
ZXZFQQ^GNLMJF[^FSIZLQ^<MJSYMJ^FWJ
UFNSYJIUNSPFHTQTWYWFINYNTSFQQ^
FXXTHNFYJI\NYMKJRNSNSJXTKYSJXXYMJ
HTSHJUYZFQHTSYWFXYGWNSLXFGTZYFITZGQJ
YFPJFXTZWGWFNSXXYWZLLQJYTQNSPYMJ
TUUTXNSLHTSHJUYX
SPACE

&HTSHJUYZFQXUFHJNXFLJTRJYWNHXYWZHYZWJYMFYWJUWJXJSYXF
SZRGJWTKVZFQNY^INRJSXNTSX\MNHMIJSTYJGFXNHKJFYZWJXG^
\MNHMHTSHJUYXFSITGOJHYXHFSGJHTRUFWJIXZHMFX
\JNLMYHTQTWYFXYJYJRUJWFYZWJUNYHMFSIYMJYMWJJTWINSFW^
XUFYNFQINRJSXNTSX.SFHTSHJUYZFQXUFHJUTNSYXIJSTYJ
TGOJHYXFSIWJLNTSXIJSTYJHTSHJUYX9MJYMJTW^TK
HTSHJUYZFQXUFHJXNXFYMJTW^FGTZYHTSHJUYQJFWSNSLKNWXY
UWTUTXJIG^5JYJW,ईWIJSKTWX.YNXRTYN[FYJIG^STYNTSXXZHM
FXHTSHJUYZFQ
THE RULE OF THIRDS

9MJ7ZQJTK9MNWIXNXFSTYMJW\F^YTQTTPFY
YMJQF^TZYTKFIJXNLS GJNYF\JGUFLJF
UFNSYNSLTWFUMTYTLWFUM9MJNIJFNX
XYWFNLMYKTW\FWI ^TZUQFHJFXNRUQJLWNI
T[JWQF^ IN[NIJIJVZFQQ^NSYTYMNWIXGTYM
MTWN_TSYFQQ^FSI[JWYNHFQQ^TSYMJXUFHJYT
GJZXJIKTWYMJIJXNLS9MNXRFPJXFLWNITK
SNSJJVZFQXMFUJIGT]JX
THE GOLDEN RATIO

The golden ratio has been used throughout history

to create design elements that have an ideal visual
appeal. Because the shape is rooted in nature and
mathematics, it’s the perfect combination of balance
and harmony. And it’s a superb tool to have up your
sleeve as a designer.
2,_LAYOUT FORMS

• Layout gives meaning to your design and

makes it look visually appealing. It helps
maintain balance from page to page or
slide to slide.
• An important component of layout design
are grids. Grids are the backbone of all
layouts, infographics and presentations.
When you are designing on an online
editor like Visme you are using grids
without even knowing it. Our in-house
designers use grids to create the templates
you love.
FRINGE LAYOUT
• Use one or a repeated motif to create a
balance. The basic forms of the lines of the
frills:
_The fringe is developedin a vertical
direction
_The fringe is developedhorizontally
_The frills developed from the symmetrical
layout
LINE LAYOUT

5WTIZHY TWQNSJQF^TZYWJKJWXYTYMJFWWFSLJRJSYTKUWTIZHYN[JRFHMNSJXFSIJVZNURJSYNSYMJ
TWIJWTKRFSZKFHYZWNSLTUJWFYNTSX
COMPOSITE LAYOUT(FREE HAND)

• ZXZFQQ^WJKJWWJIYTFXFHTRUNSLWFUMNHIJXNLSџ NXF IZRRNJIUWJXJSYFYNTSTKFIJXNLS

UWTUTXFQYMFYFLWFUMNHFWYNXYTWFI[JWYNXNSLFLJSH^UWJXJSYXYTFHQNJSY9MJHTRUXMT\XYMJ
WJQFYN[JXN_JFSIUTXNYNTSTKNRFLJXFSIYJ]YJ[JSYMTZLMYMJHQNJSY XNRFLJXFSIYJ]YFWJSTY
^JYF[FNQFGQJ
_SOME VISUAL LAWS

Symmetry Asymetry emphasis

Rhythm Space Unity

 3,THE DRAWING PROCESS

1,Hatching and cross-hatching

2,Stippling
3,Scribbling
4,cirling
5,Smooth shading and blending
6,creating highlights
7,Rendering
DRAWING ANIMALS

• 8YFWY\NYMYMJMJFI9TITYMNXIWF\FHNWHQJ9MNX
XMTZQIGJYMJXN_J^TZ\FSYYMJIWF\NSLYTGJ
7JRJRGJWYMFYNYRZXYGJQFWLJWNKYMJFSNRFQ^TZ
IWF\NXQFWLJ
• )WF\NSLYMJGTI^3J]Y^TZ\NQQSJJIYMJGTI^
• (TSSJHYMJFIFSIGTI^
• +THZXTSYMJMJFI
• 2TWJQJLX
• )JQJYJHNWHQJXFSIWJHYFSLQJX
DRAWING FOR WATERCOLORS

• With watercolor should paint from light to

dark. The opposite way, adding light to dark is a
bit difficult. ...
• Wash technique applies layer after layer a thin
layer of color over a large area (wait for this
layer to dry then pour the next one) to create
depth and draw details on
POINT,SHAPE,LINE

• A point is a dot, part of the design.

The point will draw our gaze to it, like
a target. We can also think of it as a
point in space, related to spatial
perception.
• Line is a string connecting two points.
Lines can be divided into 3 types:
visible (solid), hidden (a series of
consecutive signs) and edge according
to shape.
4,COLORS THEORY

Basic Theory of Color Hues: are the colors that represent the color spectrum. Intensity:
represents the strength of the color. Color circle Original color. Primary colors are the
colors used to mix other colors. Original color includes 3 colors: Red,Yellow and Blue
PURE COLOR WHEEL

• A color wheel is a simple tool that helps you find color

harmony - pleasing combinations of two or more colors.
Color plays an important role in shaping the perceived
value of web content and the emotions a person
experiences while viewing it, so choosing the right color
for your project is essential. If you know how to use color
wheel theory, it can provide a useful reference when
deciding which paint to apply in your project.
 ABOUT COLOR HARMONIES

• Color harmony (also known as color

harmony) is representative of a satisfying
balance or unity of colors. The combination of
harmonious colors makes the viewer feel
comfortable. The human brain distinguishes
visual interest and a sense of order created by
harmony and creates balance.
 LEVEL COLOR
Primary color: Also known as primary color,
primary color, primary color. ...
Secondary color (complementary color): Also
known as secondary color, secondary color ...
Tertiary color: ...
Contrasting colors: Opposing colors, when
standing next to each other, one color highlights
the other or vice versa. ...
Hot color, cold color:...
Neutral color: ...
Intermediate color: ...
5,MINIMALISM

The main principle of minimalist design is to use simple and natural shapes. ...
Minimalist furniture must have subtle shapes and be wrapped in materials in neutral colors.
Using shiny surfaces and straight lines will be very appropriate.
 SOME TYPES OF ICONS

• Clarifying icon
• Decorative icon
• Lineal icon
• Glyph icon
• Flat icon
• Iconic icon
• Symbolic icon…
IMPORTANT PRINCIPLES FOR CREATING ICONS IN
DESIGN

A logo must be relevant; A logo needs to make a memorable impression; A logo needs to last over
time; A logo should not have superfluous details; A logo needs to be perfected; A logo needs
flexibility.
 6,REFERENCE

• Balance as a Principle of Design - Video & Lesson Transcript | Study.com

• Concept Alignment | Papers With Code

• Proximity Principle in Graphic Design | Rules, Purpose & Tips - Video & Lesson Transcript | Study.com

• Repetition, Pattern, and Rhythm | IxDF (interaction-design.org)

• Design Principle Contrast | John Lovett Design

• https://en.wikipedia.org/wiki/Conceptual_space

• The Rule of Thirds: Know your layout sweet spots | IxDF (interaction-design.org)

• The Golden Ratio in Design: Examples & Tips | Design Shack

• Layout Design: Types of Grids for Creating Professional-Looking Designs (visme.co)

Product or Line Layout | Meaning | Features | Advantages, Disadvantages (mymbaguide.com)
 REFERENCE

• Composite or Comp as Used in Design and Printing (thoughtco.com)

• Ảnh Vẽ Chì, Hình Vẽ Bút Chì Đơn Giản Nhưng Đẹp Và Có Hồn (khoinguonsangtao.vn)

• Làm thế nào để vẽ động vật từng bước và dễ dàng với những thủ thuật này | Quảng cáo Trực tuyến (creativosonline.org)

• VẼ MÀU NƯỚC - NHỮNG ĐIỀU CẦN BIẾT (doart.com.vn)

• CÁC YẾU TỐ TRONG THIẾT KẾ – ĐIỂM, ĐƯỜNG, DIỆN (mythuat.info)

• Lý thuyết cơ bản về màu sắc (sonbachtuyet.com.vn)

• Màu Wheel Picker - Tạo bảng màu trực tuyến (aspose.app)

• Mối quan hệ giữa màu sắc trong thiết kế: Harmony - màu sắc hài hoà | DesignerVN

• Lý thuyết cơ bản về màu sắc (chuongreo.com)

• Minimalism là gì? Tất tần tật về Phong Cách Tối Giản Hiện Đại (noithatart.com)

• iDesign | 7 nguyên tắc cơ bản nhất khi thiết kế logo (Phần 1)

MOODLINES
MOODLINES
MOODLINES
MOODLINES
MOODLINES
MOODLINES
TEXT EFFECTS
TEXT EFFECTS
COLOR
LOGO NAME
NAMECARD DESIGN
OFFICE DESIGN
THANK YOU SO MUCH!