Tira Satria Niaga

Company Profile
 Company Profile 2

Outline

• About Tira Satria Niaga

• Vision & Mision, Core Value, Tagline & Mascot

• Our Business Model

Tira Satria Niaga

 Company Profile 3

Our Journey
The Widjaja’s family Rubber
Plantation Management and Launch Tira Satria Niaga (TSN)

Trading company is Launch of PT Tigaraksa Listed TGKA shared on Launch of TSN is part of TRS that
established Satria Tbk Educational the Jakarta and Surabaya manufacturing services has been established for
Product Division Stock Exchange in Yogyakarta more than 100 years

1960 1973 1988 1990 2000 2005 2010 Dec 2020

1919

PT Tigaraksa is established & PT Tigaraksa Satria is Invest in Launch a

begins to import Consumer established with Sales PT Blue Gas Indonesia new corporate identity
Products to Indonesia & Distribution as main
business focus

Tira Satria Niaga

Core Business TRS
Principal TRS
 Company Profile 6

Business Units of PT Tigaraksa Satria, Tbk.

Consumer Manufacturing
Products Services

The longest & Driven by Community Provides LPG refills

core business unit and kitchen appliances

Direct selling business

model & retail
e-Commerce with strong
community base

Tira Satria Niaga

 Company Profile 7

TIRA Vision
& mision
Vision
To build smart children, healthy
and prosperous families

Mision
Providing best values for
Indonesia Smart Families

Tira Satria Niaga

 Company Profile 8

Our Core Value

Wellness Product
mision and
Strong brand

TSN wants to build a

market that continues to E-Commerce SF Community
innovate and optimize Online Retail Strong Smart
growth by providing smart Family Consultant
(SFC) base on
products to create a smart capability
family community.
Fast Delivery
Reliable
fulfillment to end
customer

Tira Satria Niaga


Our Core Values
Strong brand
and mision
SF brand and product assortment is
built around wellness architecture
and mision of building smart
children and prosperous families,
providing new principals with
strong platform to sell
Tira Satria Niaga
Strong SFC base
and capability
Over 6,6 K active SFCs and 120 K
SFC partners with large personal and
social media networks and strong
selling capability through multiple
training programs and experience in
multiple product categories
Company Profile 9
Reliable fulfillment
to end consumer
Average 4-day delivery to
customers across 494 from 514
cities in Indonesia leveraging in-
house warehouses, marketplace-
owned warehouses and multiple
3PL partners
 Company Profile 10

Physical Emotional

Environmental TIRA Wellness Intellectual

Architecture

Spiritual Social

Tira Satria Niaga

 1
Company Profile
1

Our Tagline

Family is where life begins

and love never ends.

Go home and love

your family, then you
change the world!

Take care of yourself and your Family,

because family is everything.

“Family First”
Tira Satria Niaga
 Company Profile 14

Our Business Model

Retail e-Commerce
Selling through e-Commerce

Tira Smart Family

• Direct Selling by Smart • Sales channel driven by
Family Consultant (SFC) Smart Family
Community

• Exclusive Products • Official store managed

by Smart Family Team

• Platform using Web ,

Apps and Market Place • No need for exclusive
products

Tira Satria Niaga

 Company Profile 15

Awards

Best Merchant Best of the best

Performance of the merchant of the
year Toys Category year (GMV) by
by Blibli 2019 Blibli 2019

September 2018 August 2019 October 2021

Best e Mark
Best e-Commerce Top 3 Indonesia Best Champion of Indonesia Best
(Electronic Marketing)
2018 by SWA Selling Brands in Selling Brands in E-commerce
from SWA magazine E-Commerce Market 2021 Market 2021

Tira Satria Niaga

 Company Profile 16

Segmentation Targeting and Positioning

(STP) of TSN
Segmentation
• Urban & Sub Urban
• Age : 25 – 45 years old
(active worker)
Targeting
• Youth, netizen, women
(working and full time mom)
• E-comm and social media
savvy
Positioning
• Provide the best family
education program & smart
family products, through 6
dimensions of wellness
• Practical,
accessible &
affordable

Tira Satria Niaga

 Company Profile 17

Organization Structure President Director

UMM

Direct Selling (SF) Retail IT Head Finance Head

Head of SF Business Development Head
AGN ANF AMG VEV

BP-1 (Principal Retention) BP-2 (Serving EPC) BP-4 (End User Satifaction) Tiracommerce Tiramart Digital Channel Strategy IT Business Application BP-3 Fulfillment Order IPC Finance Coordinator Accountung Coordinator TAX
Management Head
PI Head Sales Head CRM Head Account Manager Principal Acquisition Beni Said Alfarisi Agung S Yenny Ihsan Vacant
ENE
PTF RKA RKA HLS KER PES

PICOR EP PICOR HLP PICOR HLP 2 Visual & Process Integrator

Trade Customer Business Digital Marketing & Market Place Merchant IT Sales Process IT Financial Area OTD Admin IPC
1 Fulfillment Order Admin IPC (DC) Accounting Accounting
Educational Product Home Living & Home Living & Marketing Satisfaction Development Creative Design Tiramart Social Media Management Alvino Process Iwa Kusuma (Retail)
Nesya Personal Care Personal Care DIR Vacant Rika Vacant
Vita Wita Dhea Oiga Damita Briandana Fikri Ferdiansyah Wawan Setiawan Febriliantoro Muhammad Ridwan Vacant
Desi Yusfi

PI Cordoba & Social Media Merchandise

PI Vienta PI Swiden Cust Care 1 Admin BD 1 Graphic Design Management Assistant
Granada
Desi Yusfi Syamsul Barata M Latif Setiawan Evi Putriani Rahayu Permatasari
Nesya IT Web IT Mobile IT Quality
Application Application Control Kasir Finance Finance Retail
Aji Raksa Kumala Vacant Citra Maulidina Sintia DS Vacant
Hiftah
PI Alraiya & PI NOW & Cust Care 2 Admin BD 2 Recruiting
PI Al-Qolam
Galenium Medina Indah Nova Campaign &
Renold
Lia Rini Video Graphic
Dhanu Achmad

PI PGI, Savra
PI ETL
& FIZ
Nurvi
Analisa Recruitment Development Sales &
Head Head Retention Head
TAH DNS Dadan

Work Partners
Recruitment KAE
Admin PI Assistant
Adm Training
Ari Riska Fandy
Nyoman
SFP
Gold SFC
KAE
Dwi

KAE
Dhinov
GSFP
KAE
Aris SFP
Silver
KAE Admin KAE
Sugeng Ajib

KAE Admin KAE

Tira Satria Niaga Fatta Adam
 Company Profile 19

Tira Smart Family

Tira Satria Niaga

 Company Profile 20

Direct Selling - Sales & Distribution Process

Sales & Distribution SFC as Work Partners

Sales of Principal products to end user SFCs assets base to drive growth

SFC (Work End User

Partners)
Smart Family

• Product brief from

• Educate the market (wellness)
principal
• Received goods
• Forecast • Brand Awareness as per order

• Promo/Activities • As influencer of our products • Advocate the

products to others
• Delivery to customer • Fill order on behalf of customer

Tira Satria Niaga

 Company Profile 21

Categories – Tira Smart Family

EP

HLP

PC

Tira Satria Niaga

 Company Profile 22

Warehouses Across Indonesia

Our
We have warehouses across Indonesia in Jakarta,
Surabaya, Medan, Makassar, and Balikpapan.
warehouses

Medan

Balikpapan

Makassar
Jakarta
Surabaya

Tira Satria Niaga

 Company Profile 23

Our Coverage
We have strong national coverage across Indonesia. 494 cities
From 514 existing cities across Indonesia

Medan

Balikpapan

Makassar
Jakarta
Surabaya

Tira Satria Niaga

 Company Profile 24

The Power of Community

Tira Satria Niaga

 Company Profile 25

Why Tiramart?

Reaching remote
cities in Indonesia

100% customer satisfaction

(branding, speed & delivery)

6,6 K Smart Family

Community & +/-
124 K Mitra EPC

Tira Satria Niaga

 Company Profile 26

Benefit of SF Community

Membership
Promo
Extra discount
or cashback

Opportunity for member to:

Increase productivity by recruting

Having the advantage of
creating traffic for Tiramart
from existing community
Collect points from Tiramart and
Tira Satria Niaga
new member who are attracted
to this business model Get Points
Creating brand awareness • Redeem free
Offer promo from Tiramart for gift / voucher
extra discount or cashback for their community • Cashback
• Trip
redeem for free gift,
voucher/cashback, and trip
 BOOKS

EDUCATION
TOYS

KITCHEN

HOME
LIVING

LIVING ROOM

BODY CARE
PERSONAL
CARE
HEALTH CARE
EDIBLE
 Company Profile 28

TSN

Distribution Process
Principal End User

Last mile delivery based on current

promo from each marketplace. End
user will get free delivery according
purchase by
marketplace terms and conditions

TSN will distribute stock to

marketplace warehouse to reduce
Marketplace SF Community
delivery charge to end user

Tira Satria Niaga

 Company Profile 29

Online

Web Portal
Tira-sf.id/tigaraksa-ep.id
(exclusive for member only)
Tira SF Apps Tiramart-
Social Media Training Online
(on Android) Marketplace

Omni Channel
Offline

Exhibition Social Gathering Seminar

Tira Satria Niaga

MARKETING PLAN
 Outline
• Our Business Model
• Man Power
• Career & Income Opportunity
• Product Smart Family

Tira Satria Niaga

 Our Business Model
Direct Selling - Sales & Distribution Process

Sales & Distribution SFC as Work Partners

Sales of Principal products to end user SFCs assets base to drive growth

SFC : Smart Family Consultant

SFC (Work End User

Partners) +
Smart Family Mitra SFC

• Product brief from

• Educate the market (wellness)
principal
• Received goods
• Forecast • Brand Awareness as per order

• Promo/Activities • As influencer of our products • Advocate the

products to others
• Delivery to customer • Fill order on behalf of customer

Tira Satria Niaga

 Online

Social Media Live Selling Tira SF Apps Marketplace

Omni Channel
Offline

Exhibition Social Gathering Seminar

Tira Satria Niaga

 MAN POWER

Over 7,1 K SFCs and 157 K SFC partners with large

personal and social media networks and strong
selling capability through multiple training programs
and experience in multiple product categories

4% 96%
Male Female
2023 per 24 September
SFC’s 3,187
by gender
Mitra SFC 5,402 *register
2023

SFC Active by provinsi Skor EV - DCI

Mitra Bisnis tersebar di 34 provinsi dan makin berkembang

melalui omni chanel (Online dan Offline)

900 833
800
700
600
500 429
400
300 244
214
166
200 127 112 109 108 106
84 76 65 62 58
100 43 42 38 36 36 27 25 20 20 19 17
14 12 11 11 10 7 4 2
0

Tira Satria Niaga

CAREER
ROADMAP

Smart Family Preneur SFP G- SFP

Leader dari SFC yang
memiliki minimal 6 SFC Qualified

Group Smart Family Preneur

Leader dari SFP yang memiliki 2 SFP dan
minimal 4 SFC Qualified

Mitra Smart Family Consultant

Reseller dari SFC ( Smart Family
Consultant)
Smart Family Consultant
Freelancer = rata2 penjualan 2,5 juta / bulan
Mitra SFC SFC Qualified = rata2 penjualan 25 juta/bulan
Evaluasi level per quartal (3 bulan)
 SFC STRUCTURE
3
2023
SFC SFC
SFC = 3.1k
SFP = 31 GROUP SFC
GSFP= 6 SFC
SFP

2 1
SFC SFC SFC SFC

SFC SFC SFC SFC

SFC SFC SFC SFC

SFP SFP
Note : SFC yang dimaksud adalah SFC Qualified
 CAREER
CAREER & INCOME
& INCOME
OPPORTUNITY
OPPORTUNITY

1 2 3 4
MITRA SFC SFC SFP G-SFP

• Base Komisi 10% - 16%
• Komisi dari SFC
• Extra Incentive 0,5%-3%
• Gift & Bonus dari SFC
• Recruitment Incentive 3%
• Bonus Konsistensi 1-2,5 jt
• Bonus Tahunan 10 jt
• Trip dalam dan luar negeri
• Annual Conference
• Base Komisi 14%-18%
• Extra Incentive 0,5%-2%
• RA 2,5 jt – 5 jt/ bulan
• MSI 1,5% sd 5%
• Bonus Tahunan 15-30 jt
• Trip dalam dan luar negeri
• Annual Conference
• Base Komisi 14%-19%
• Extra Incentive 0,5%-2%
• RA 3 jt – 6 jt/ bulan
• MSI 0.5% sd 5%
• Bonus Tahunan 50 jt
• Trip dalam dan luar negeri
• Annual Conference
 MARKETING STRATEGY

Stage Strategy

Video campaign, Endorsement, ads, Live, WA broadcast,

AWARE
Open table, seminar, kopdar, Toko Offline, BOP
Marketing Comunication, Katalog produk, Stock, fast delivery,
APPEAL
Scheme Incentive, Trip, Training
ASK Testimoni, Promo, Success story, Tanya Tara (CS)
ACT Reseller, Tira APPS for Customer
Cross Selling 3 Kategori Produk, Refferal Program (CBP), School
ADVOCATE
Benefit Program (SBP)
PRODUK
 • ETL (WWP)
BOOKS • CORDOBA (LA)
• GULALI (MCB)

TIRA EDUCATION
TOYS • AL - QOLAM (SMART HAFIZ)
Smart Learning Investment
For Future

• GRANADA (JAM MULTAZAM)

DIGITAL EDU

• VIENTA (NEW SMART COOKER)

• SWIDEN (PAN)
• PORTOFINO(CUTERLY)
KITCHEN • HAPPY CALL

TIRA TIRA HOME LIVING

Simplify healthy
SMART and modern life • PGI (CORDLESS IRON) • SAVRA (TOWEL)
LIVING ROOM • DEVANA (MUKENA)
FAMILY • FATIH INDONESIA
• ANISA RAHMAH

Better Live Begin

At Home
HEALTH CARE • SESA (ESSENTIAL OIL SET)
NON EDIBLE
TIRA PERSONAL CARE
Your trusted solutions
for healthy well-being

• ALRAIYA (CUSHION)
BEAUTY • GALENIUM (OILUM BRIGHTENING SET)

Tira Smart Family Brand Tree

 Our Product

Educational

Home
Living

Personal
Care
2023

TOP 10 PRODUCT
Smart Family
Skor EV - DCI

QTY-
NO PRODUCT CASH VALUE
INVOICE
1 Smart Hafiz (Versi 6 19,606 47,979,298,816

2 Smart Oven 4,693 9,983,558,656

3 New Smart Cooker (Lo 4,163 8,141,528,576

4 Cordless Iron NI-WL4 4,585 7,047,092,224

5 Food Processor Trita 2,731 6,399,387,648

6 Widya Wiyata Pertama 1,094 4,920,998,912

7 Stand Mixer 1,512 3,958,152,192

8 Smart Press Cooker 1,816 3,722,504,704

9 Family Grill 2,086 2,794,364,928

10 Set buku Muhammad is 957 2,605,270,784

PT Tira Satria Niaga

Head Office / Correspondence Address

Gedung Menara Duta Lantai 3, Jalan H.R Rasuna
Said Kav. B-9, Kel. Setia Budi, Kec. Setiabudi,
Kota Adm. Jakarta Selatan, Prov DKI Jakarta

T. (021) 789 1000, 7918 0050

E. corporate@tigaraksa.co.id

tira-sf.id
Thank You