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Parte IV: AERA DO MERCADO EDA PROFISSIONALIZACAO (1960-1985) vm de ar pi a nr cle pret em en ieecoean on 9. Educago, Riqueza eProfissionalizag3o no Campo Cultural eno Mercado de Bens de Luxo D “a ARTs, pvaLécroeoisricko lotr eat pein agus pois afi 2 fn (mwa, m mee do ponte on proces «enc en. Si Gt 3). asia, come compare ds profanonlene Se pedtores © termes elt pnts no em © ae Sto sti oss ge ata burr mo bale Se ngrasc Se hese sets de to pvt en por est de nvar tn ete 9.1, A EXPANSAO DAS CLASSES DOMINANTES © adr de dentine acenuad 20 Bra pel pots contra oe Jaen _Kubihes€ pen govern matte: [194 iementou a umfrasi dears ode ‘Space been Go out da case nda a mln do esp tangs on sta von foe ‘me sae emptor tn plo ntl ee. 5 coin et rao, en es fe Sto Pat “poem ect cgi ere ‘npg novos wo cis dn “ence sero deponarn cone saa an tor la da inert ees sos groper m4 ‘ur o cons, vale ena ep lcs dado do DG coe de ‘hops fear om wt Hao devs cn So aoc ‘how #1978, Tatra do pin eto IBGE cere oom (caine, Sido es penn, 0 rp i piven en © blind em apes Se espe eum tgs DUCAGAO,RIQUEZA PROFSSIONALIZACAO.. 18 Sener ea ne ic a Sp spin pon apo nego 23. i rin ups intiaatete infer, doe “ongrsnire pono INCORPORAGAO DA MULLER AO MERCADO DE TRABALHO Sonya ME WSuH E TRH OOME TI m0 Ante, muvioio bsTINgxO ison da ue 0 conde fo ay selene ‘ss detec i do otal aad, A pris en ‘Sm elem cpp om comers er 3 om 1960, 6c {370e 9.7 ca 98, noosa Sop Observant apn © Esta 1 de io Plo, note gta ers am 1815 do ped Sn cmd 197. e 3 nba one ‘repnrasParn mele rca alo coe ee [Fr dhcs do INGE tne apm 4b dos “empress” [Efe cn 2 apna 1990 0987 wl pono om 19805 tino a rt fominan de 63 pra 189 8 cnn Nese meso ‘nerve de tno, a propor dat comers wo itl opto tn fern (ise cnt dr eer ono fas) cen e 25 yn AO As ose omg toca ‘tga sume sn triers congentes Cee ‘pase coma = suit, sen ae hat de fans propane tog © ‘Et a brn an iat iahvinn, wcunarmncns Ge menor no pra pote ‘Meme como pont dens aa sondage de mado, en {oe neio dea pana faa x at no come, ou, {ano do iano vate bow. on sun a ‘nto dh seqbem targa intl come em oma ‘iependrasnes part. denssuders aap Bs {oud aipedio ens) aie pstnonnene repre ma porn ‘SRG. aran ee UsTel mars epr cm conte, CARLOS DURAND, + ra Goes 8, Sa aes SERN Fo Peo SS Aa, 1. Ck 1 CARLOS DURAND, “Acoso Proprio, Fann: Heras [Scie SS opr nmte RATINN ‘er Fon nese cents nga ora Se sence aso, Ba CN So Geses DUCAGKO,RIQUEZAEPROMSSINALIZAGAO... 1 os cutis com cuore ate auteur ow on, gel co edt sosteoia te consumo deo EDUCACAO PRE-ESCOLAR E INICIACAO ARTISTICA NO ENSINO SECUNDARIO. ea ln om eo eine de» at de fla cio aaa m ARTE, PRVILEGIO EDAETINCAO om rasa eins em papi de ingot So mst ov me sens coms Paget, ener eR ‘No uno Sto Pao, ete 1971 «1979, a ier 0 rene nt gh i a 3 fr 0k ‘efor de opal netics opment mae aa pr T973eapecnen 1979 un purport (4, ‘tal de ypu freee amen € do ben ‘Shu danas case pps qu nrc tae €3 a re, vine EDIsTING KO [OUEAGKO,RIQUEZA BROFSSIONALLZAGKOW= 18 oma. pu pips ees coc lo gree Compares ot nicer de atmos em Cesc 2S) (Seaham detoragtes da tr modern, cna, exes gum prog ls oo as ps 0 ‘sob suas Uns rove ines Seu sade eso Sr cla gle as deco mas clase geen ce =i aS rosie ota de ae emo ices“ ou peta) que una ete. mute nr sopra St in a sa ee mee gens oa fr un and a ‘a Bee miata ena S| tio ot Se [See Se ee ee ent sae nee Sakis Cnn sis omar Sats foe pombe cantare tae ia eos ae erent! See Par a lao qu ncn no mane do pitt © tous, ‘mpc desde apn mais itn da ces ne ‘Ga alta poled Icnene perder peta Je nts pore ‘ee nha poe nga = pate tangy ‘cu infin cow rep ma op = pombe EDUCAGKO,RQUEZAEPROFISIONALZAGKOW. 17 Tinondo cicrv © moder sett ane ats roa Se cc ic, a 3 Avis ve ge ia ons ates Oe ges erecta eee Ipc rar aca pono min ete Se uesaonion “Gmail oxe sgee qo anal stn e+ dese fer wr uo Ue wir fata, pce mas fregitete ee Gs feed dee ak eet ms ¢ ls ea ‘oan feavan) i oteser Mera triton, como dc, ne cogntara./A opens suena € cu, cso ds Tai Sep nw ho 6 Sst, pow grr, © onde rie clam suns guage wr Oj ss eps como J, re a pomdu de een a ah rfitonas romana «decompo de rata bem cone dela. har cpus der later mat abstr ese rae se. deena pecan 2 san cna” ric. greene prs, rare connec cei ican es (retensin de roybénes a eacoas ou atcés. Todavi, os respons eee it nesses eneoaene eee eee Bi sccends seek regs tons eee a anne ™ ARTE, Len enasTNckO © 9.4 LIVROS, REVISTAS E FASCICULOS: AVANCOS: [BO MERCADO EDITORIAL Go occ fs declares min ¢ ‘aac grossa femiim © com a orga, tolls capt, prod deem cn yet Ge evn ‘een fo tera mera tomes imple 9 mead “eae. de revit deea tage gba eae 190 © 19 ‘ano pas de 1058 prs 1937 rahes de exces NS ao vi eros dela eruit fopoplratcr om uo, Ee ie cena mp ems aes ccnte pan SESS eng Suan ae Seon Tn i ns Cam ree ‘Sepsis pencomas ome tus ta putea eta a “aes See © mean “er eau aa se Side un Pee Basse Paps WHS ye: o> = panera, 8 en roti ss. 0 ARTE, pec isTINckO ‘es lgers car asa gr, ao fue gio as hse ‘Soa el pot ay ‘Et 1982, Li Chan Eater Lid, do Ris de aio, an ‘8,© Gals Hacrmcionldat Ars, som nes ¢ Caen ‘ise grande de epecae com sagen sneak corre oneness. A obo nize cao ¢ franc, # med te comeavan reer oho sores cmap «dese ey ‘AeTE,MIVILEOIDEDISTINGAO SURTOEDINAMICADOMERCADODEARTE. 2 Soni « Gur Ams nse 1974, 0 decnndremrchand Aat- ‘sp Mhin acest fr csoksto wn ov He eh para Irs opera ae nao enters ne vinge" ‘Came read ger 0 efor dor ince tue nes a emi pte gor met ce escent ‘ec. Conor ves meinem temos rn 2 ng ‘pera, poom en eva gu apn sro isomer ‘uv 1971 © 1973» pei peat caer uma on Go ‘Coleco, eowat econ em 1974 ens ano segues eo ‘ate, cbse par indo do mera nos Sle ve ior deste tao pose dro a Oot es eae caro, entre 1966 € 196%, eee rte ear ye asain or See rats ce arena to eae =o ‘abcess drum 7 oo ARTE, MUVILEIO DSTINGKO anos oe PeTURA BSH PALLO=1077 © ute gut see yours actin a vt rts de tenes So ps gate 8 propos © ojo a pet sr SOP my ‘epon 0 una panes fotos Por tam ses etc ‘tlw nlomans ave cago ores cpt (Sete pr ot on pros rm ¢ sens ease Secreta cee Le ma apse nso caper ‘ce, hero est procs Se esc gue eva on ‘a iain com ome po rns Sohne edo So ‘Sirs tomar Ei feces lS set Seirt, o ier bem ma gu eas wa ee ‘Sita sora cotrtn oo fo coat 6 estes Se ‘Se pata, Su becnocr or anaes errno pcs ‘Sn bec cai mete no maa oe Se So eek aan ‘hide polongls om o gsr res £ comma pe ‘eco ss ero ew pr pins et fs, ou so mete nu condein nde de treo srs Es Constr, a, pom si opis carp ‘oe poctan Spee mods nai» "Crm do produ of “hus irene ds comets Ea a ‘Si, nin, ees so caw do cane aes ‘sae Sonam Eres eats ‘ie profendr hve ufone ge lcs ron Seas aor nas crs son ene "ete eam cars cera Ge ranma tcl ed (So etna opeccis mass oper capes ges {3 iporgi © cebu Se Mn de date snl, col Sess ct anon te ss feos 8 sa pone «des, to oc comme ‘int pede quao ce meme eu Sea, ge apna ne ee ok rer ees ge ener sgclncnae habia ee 2. Capa meri, cde us rc frm vo cm ma ee eset esc Tet IDNRT Cla Sn Pan 7 m0 sare, viLgon eoisTNho 102. ATIVAGAO DAS. REVENDAS B UNIFICACKO RELATIVA DO MERCADO. ‘A tne ssp das es pret Cae gue et eampenam a tun do nc. Cm sates Rayon ‘Mou, os dbs gus 2 forma on prego flere es (i deer) Se oso 0 mecca Regen 0 fet Seve So vores de aeons da ra am nemo ut foe (& pico sn coun, Por ctr abe bene hve por as ¢ ities, coy cenpeee 3) = nde um pogo mo ‘rp, a mn don pon sade etnias Jef equ ¢ "to mata qu as panetes Yn ©) en poe Ho de bur, indo sno sao ete sr vena ft ‘Stra tea etn determi peo tenn lo do ee ‘tds aoe dentro do peo, SpondSe ge, sob git ‘eamglssomepn spt once pra, ou eee rs "lee com oS ity do marcha re Seg stn Se rt oar pes ‘Stoo of bere aim, om wn defi leghims, east pst ates en gue gut expe brent Set Inve aerate ma pods ur nat fu forge ‘Seta spares Se pectc caabcen™ Atay ‘ee igs vgn dar conde de Conia al it stop cee Seals mete eau Se, fr um snperavo era er esa Se unger etn ‘Satine osname, ruts psec Sat ¢ meme yoru en a Ur a Ba a ‘St fanaa ey econ in se lg ‘ered on ea, Addin, mcr cute cus Faro cttendneno tae fnser dn et eet @ dp ‘Sie acca tamages vos © de eocage e Ob fo arte ‘mr onptars etenege avec So cl pan ie ‘hw eee sobre la ete cn, peo eva ears {nn pods cates "ae tee fa por Mol Doe SSA Cas Pre Capi NESTOR GARCIA CANCLIN, WRT niche toledo = Akt, MIVIEGIOE ISTINCAO ‘Sera incre a et sane Tan gues expe tt elon pram congas er cde neroncs nates io note mel, pes peat 2 So sce ious vendo pica Ne cin merch Soteaers eee eerie hae ‘Darna gue o sredo ase m sare posi, ou omaha epi ei de a ein ‘& corneum strom um cl de clan cup goto eco thegu celens coment seme ler po 0. pm cnr ow sou ce cr wrazaee Danner rar fit sm) a cl ergs om ‘Sis at muck de leer ecu Soca ‘ae dds ee mini com mpuayrenewrdes cone diam (Ge som syne” coo mo Se goo peal eat ‘St sbesinee niyo fo de sea A park de sj vans og ann cei ego ‘Sion eps gu, 0 sane nal So marton ts ‘Sarna etl, soecpat eng de ua tae com ‘ie coma sino cnn chen songea,e ‘indesign tes cam no msl de) Leap regal peligro rls eign repose seamen rovar) ow ‘Tecate (tampa amend parcels etl ld ose de ben “ext eB tar eugene SOmpe ‘Sige te mp oe ees pe Pec ‘Sestne ae wee mean desea Pate DAR cipal ai et ge dc nea SES rns ieee oop oe teense an ee De ncrer teas eee oearall eee Seas cae mectese Sons bua comer eee ena pecan Be elonrrienac yar ance ae Riera saree passer acum ate Pitnarnsnennteakaveiec se at er SUETOEDINAMICADOMERCADODEARTE. ai, A INCLUSAO DA PINTURA EXTRE ALTERNATIVAS DE IN- “QUEM PASSOU FOR CIMA E ‘QUEM TROPECOU NA INFLACAO” {etn xopln or lrg re 3/127 0 1180) [Fins J mvenmeto, Quando uo toga cot cabe ss a= hema popea eo peg at po nissan ‘om tas am ede. Ou ae eden ee ¢ ain ‘ao © cuneate evade alr, come x08 6 Ani, 0 marco Se ae enteta plo mens dts momentos sation 0 ie foray, ogo can rrchand GREONONe Ma ‘Suma rsa rede am grap de arse fra EDA, «0 ‘7 in dns ge ror de ces da plc ‘Si dealt os co maniaiao ss As pombe cneins rnb conan posivanes Quad wr ta epee ‘Somer mbm ene cout epi carte ‘Sara referee ot quis ego's aun ware ‘Sie daca gue fee conbecem (ey portant, tors tte Sct itis» gmc oa ear cnet ep gue © cote cores pots sata em i ke, ale ‘Bel, caa ofa de ate pre 2 oe te aa ‘Sein do ats, No Brn a sprains tn nent ‘direc, tio tomate sr un ype at prance man cu ct ‘co do aici de pegs sts 0 pip gue 0 cect ‘eno do meredo tr se mgd wo mins gus ‘tn mpl deur chan prvi Ge je trl oe ‘toa diniiatdevianet tes en ofets, Uneenl, ‘in recs xg wap pret fora 2 © tmp ‘eh iba oor em sg o gue bao he rani como comet eperca« merci debs sca ‘Stn ceo mrchond socom pase ea a0 ‘Bee eo lis pura qu ode 9 de cane Se ‘ecoodo preens ego Sao Sie, Ro yor wae ‘nt archon rea fu Se agents ‘Sim pe, eecar or anise ¢ arr ee Sis Tide noe refrudoweomsa da pss on ‘Son dt ages eum Pon aera “i timate ni ang ini su amen rr cana Poem fon nga ap a ‘ARTE, eIILEGIO EDISTO SURTOEDINAMICADOMERCADODEARTE... 217 ure rox routs os unonos 8TH. ™ ARTE, MIVILéIO KSTINGAO SURTOE DINAMICA DO MERCADO DE ARTE. Peso obser en 1973 um enpeo eosin em cer a ae en i fr "a" ne eco car oferta de tds de ptr de omads “el co Cer nr mo re So ‘un slde m 1979 gue en 197) pre {ego ena daputa& pr Gem pn mina (ope Serhan, inate ute cin soe (omg — or ner etkion pratceder com mae rege So to nea Comp ea ge on dado Ge 1979 arte operyio tas "hr do etal, nu fpr, skangndore comeno mina on cabs ratios decom Fairer gamo soaps faces de even eps ‘Seana spo ao eae dosha comeg. Em abe pes 3 ‘esses poque se sacrum a cats de uaa nese ‘teredn poe! santa lan ans de aap acu ‘Senta dans dana font, Or guar de Alo Bona fr exc vari 20% eros rns 9 per conte ‘Eis ow Se Dr Calan, 2% © o de Cho Forma com ‘joe at vaio slo sos nn ci pee {am un evao de 2 Fouroso APARATODE vn LEiLAD“DECLASSE 2 are rRviLéero EDISTINGKO ‘Stagivescim pealpegon tong tee i apa mh ir ee LS oS ui emp a ea prc mi DNERSSS usar comma 11. Impacto do Mercado Sobre 0 Meio Artistico a ‘aT, VILEciowAETENGAO 7 pepo + Tar mal do meno evs ue oe farcim guase comps de que se lang no pa far frye conan prensa dered ean aco psa! tow de dino va (0 leo de cela Sa a io de ngs vaca no wet Sepdo ele ratcaent odo mn, Sco tticaente hp “sta Sarna more ‘dures de mune htop moe Sis int ue oper etunds » pao une wa 9 Ot {Ss ou oun qu Ihe cep pom ou nnn pln vara [Os indneros aat d merchan «dole, ocr "5 Jodo mercado, a exon concent infor ‘cima Sic oe Tpoocas penoas, sogerem Gus a avis do entre o comerciane quc 6 comeci,o artista que 6 pnt ¢ 0 ered ie 06ciara» ecto interes tam manent Tas (esas, un ccaoaner ocean, am Soom 8 [tuver © mercado sovniene & pet, dino “cr” spaces © Satire see peer cae ne reer ee aoe eee tice reete seace em amipegenen narereegaat Sa ae ieee (iben 1UAN'F: MALSAy orp Ef uc einen fs apse ions nematic hal eae ea gure Si pi een as ‘on sega seins pa Soporte mre peo ‘tc come ¢ sted ptt lng de ce ce Se ete pn oe ti > NBN NOUS a Fon Pat Bost ta IexcroDomERcADOSOBREOMBIOARTISTICO 28) 5-08 opmanse gun's mtenieni Os etre reper Fp tami Sova bar uate Go pour ate eo nase Hea cu vies anata weet eesire saree Senne ene eer Na art Baran 6 ume deans re-incs.Seu cs Se i om SS Ses ee Sse tues MR ae See cee eee ‘ema iaportamt coley to de undies? ml A ane du format de nig no soto ae fas, fea Ron Moi ont wp» cade mo SAU op 2 sare, rviLtcro EOIsTINGKO ‘ici do ath ¢ retro line proveo meal, egorkzo ‘vou, toner cou ean etl ND et er ‘aged ier qu propeno a exon 0 mercado ett ‘ode dence de eat pce nen oss a cn, pn ime tm io tes serena + pode a gn a aan oe mart ‘pm ey a or te 112. CRISE IMPORTADA E DESAMPARO ESTATAL AS ARTES NO BRASIL a mano mi tn tu ¢ i on ur alin da cn corto edo excomtr eeo s {2° ermal: nt nerd, ine oem eno ‘fiat des sera quan mo, ede © 3 ‘atc das oer do mit, se fel macs ‘Unb do ptt rao ‘As lps tengo pemona as corporis de arte © ‘ong hegeonn pec as eee Ola, eds ‘tmpuron, or vlad 1570-1830, um page novo qu por tat ‘os eng hove dein eat carers Ee ‘movenno ttn ange de gute sn aoe de elto 8 “ar pe {e”€ da vlrcn comtsias ec como neta wo ‘Ss ver se anos esata, oF movinenos de cote ‘Spence Se tna concepio Se te bss mp de open ate, Rayon out cued Yor aan & fo ‘atta dian ati ro re ar mac Seams nc? mai gi nfs ce a mc cena. Drea nearer un Se eee mee meaner, ES eee eee ere ee en eeerer eee ee (eremihr loctato pao cite pecans noes Site neresec wien aetna cet i ee (bua, poo gt

ano cr dorian) en Stata, opera sont ran oso ns & Ocsene, «pr do aor singe Ea poss m re, eRViLéoro eoasTNchO “Stites nen, gw ara SERTr'euo oc demuncarsopemin ple onic, Se Sa ST pp On como pte ‘Sioa nrytine me ono tne Sac tase et neg mines neem SSA: Nadie «Sona cow din mt ‘sera et tea as pale ao wesan a ao ee TESTS pame af neu oo ogo guns = gen 9 ‘Sir ue do sec fs ca mine SE Se cha ate pe le fr ml Crem ama, gs rie de mca a sm np ee ce sates {Su sum rm suniern deren © ana Seva ea 8 pec accel oo floes Gervais d ext een ela ce ape tenn SL Tease cams pn ee pot ‘Seale cnet eels psu rare ee cra eh mento gm cre cea eet, at abi ft anasto poo pce de a Soo Tae anes eer pc ch Si eget cng ates Se mee $ies cma ies apace Sor cts S| cm ae cman» i en ree SEM Am See Sia ae es snail ANC AMIMEAL, Ane pe om ta er cnn Sac oan os mas npr ce Ne deve dm im so 0 des “ei fee et pm ata rn eo falc ¢ savas gu, em nero ten at do 9 ec Si rice nines 'es anes nas Scena tS 1 tow ¢ ssc tpg u htt enc as ing ¢ a ni gl oka eae seve ag oo ma te Nis ha oe Sart nin hn as tc, es “0 exame da auagSocstatal no campo das ates pstias 108d sso eo ta tins pen eon ese a tree ae a ag cae ‘corn gon ao Sab tne Poa steve pons pupae Sl Nand SF Aircon nt dena pho ins vin sg mn ao conse psupn Seve pe Ne pir ees 0 mins tra ot Sci Sea nary ee Peo poverno federal em 19760 penn, ce ers eae u's sb em cru @ gue Conti ar sed ‘im » ue ¢ sna ttn prog a pe rin ro for fate rs ce at (meine comma srr ae em cn ean cea i prea Specs coms w ones os means c pes a pet Femour ps a i mre De a Sa espns es se toa cca de 200 ana e- mo&EanoSo jes ante, puviteo1oEoisTINGAO

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