Proctor and Gamble

Contents
Disclaimer...................................................................................................................................................1
Background.................................................................................................................................................1
History Acquisitions & Takeovers..............................................................................................................1
Financial State From 2018 to Present..........................................................................................................3

Disclaimer
Does that even sound familiar? When anyone say Proctor and Gamble? Have you ever heard of
this company before? A lot of people haven't heard of it, or may be if someone has, surely
doesn’t know much about it, which is strange because their products are sold all over the
supermarket. The last time that you went to the supermarket, I can almost guarantee that you at
least saw something that was made by them, and there's a pretty good chance that you bought
something that was made by them. The reason particularly people don't know about the Proctor
and Gamble is because they don't really feature it well. If you're looking closely at the back of
the label, See it, but otherwise you won't.

Background
Proctor and Gamble goes all the way back to 1837. There was a man named William Proctor and
another man named James Gamble. Proctor was a candle maker, and Gamble was a soap maker.
Since their respective products contained some of the same ingredients, They thought it'd be a
smart idea to team up, and that's how it all started.

History Acquisitions & Takeovers

It wasn't until 1878 when they had their first product breakthrough. It was ivory soap. They
invented a way to make this high-quality soap at a low cost. It would even float in water, which
was a big part of their marketing campaign. This soap was a huge success, and it's a brand that
they still sell today.
Their next big innovation came in 1911 with Crisco. It's that shortening made of vegetable oil
that you use for baking. Proctor and Gamble were the people who invented it and sold it for the
next 91 years. In 2002, they sold it to Smuckers.
The next big innovation was tied the laundry detergent. It was one of the first of its kind invented
in 1940. When automatic washing machines were first starting to take off, it quickly became the
number one detergent, and they still make it today.
All three of these brands involved a product that was scientifically created in the lab by Proctor
and Gamble. Now there's so many brands to touch on here that were either started or bought by
the company keeping with the soap brands. Within the next few years, they started Joy, Cheer
and Zest, all of which they still produce.
And not to be confused with Zest Crest brand toothpaste that was also started by them and also
still sold by them today. So, if you've seen anything with the Crest name on it, It was made by
Proctor and Gamble. Also, in that same year as Crest and Zest. They went a whole new direction
by acquiring a company called WT Young Foods, which you probably wouldn't know today, but
the acquisition involved a peanut butter that would later be transformed into JIF which
eventually they sold this one off in 2002.
One year later, they bought another company you wouldn't know, but they owned a brand called
Duncan Hines. So from 1956 through 1998, all of those cake mixes and everything else with the
Duncan Heinz name on it was made by them.
One year later, another acquisition, Charmin Paper Company who not only made Charmin toilet
paper, but bounty paper towels as well, both of which are still made by Proctor and Gamble
today in that same year. Clorox. Chemical company, the people who make the bleach, they were
bought, but 10 years later, the Supreme Court forced Proctor and Gamble to sell them.
In 1958, Mr. Clean, all of those cleaning products with that bald guy wearing the earring. Still
made by Proctor and Gamble. Can I just review for a second? Within 10 years, they either started
or acquired the brand's, joy, cheer, zest, crest, Giff, Duncan Heinz, Charmin Bounty, Clorox, and
Mr.Clean And all of this was pre 1960.
In 1960, they started the brand pucks. Kleenex, um, tissues. That's a different brand. The next
year they started Head and Shoulders dandruff shampoo. It's that blue shampoo in the blue bottle.
Both of those brands are still made by Proctor and Gamble.
In that same year they started Pampers. They had invented this three-layer design for disposable
diapers that. Since kind of become the standard for diapers, Pampers are still made by them
today in 1963, they bought Folgers and didn't sell it until 2008.
1966. Scope the mouthwash. 1973 Dawn, the Dish soap, 1976 luv’s the other cheaper diapers.
All brands started by Proctor and Gamble and all still owned by them today. Let me slow down
again because this one is one of my favorites, Pringles. The delicious potato chips sold in a can
or tube or whatever it's called. It was invented by Proctor and Gamble in 1978, But since 2012,
they've been made by a different company.
In 1982, they took a turn when they acquired a company called Norwich, Eaton Pharmaceutical
which included the brand's, Pepto-Bismol and Chloraseptic. As of the year 2000, they no longer
make Chloraseptic, but they do still make Pepto-Bismol. One year later in 1983, they started the
brand always. Two years after that, they bought the brand pantene (all sorts of hair care products
in that same year as pantene) such as Olay, the skincare company, and Clearasil Skincare brand.
Clearasil left the company in the year 2000.
There was also Metamucil and Richardson Vick's Company. That was a big year for them. That
deal included all of these cold medicines, anything with the Vic's name on it.
In 1988, they bought a company called NOx Cell Corporation. They were the owners of the
brand's, Noxzema and covergirl. They've both since left the company Nima in 2008 and
covergirl in 2016.
In 1989, they bought the makers of Sunny Delight, or Sunny D. They owned it up until 2000.
In 1990, old Spice, they bought it and still own it Today, the next year, max Factor, they bought
it from Revlon and sold it in 2016. As part of that deal, that involved covergirl. And a bunch of
other makeup brands. In 1997, Tam Brands who were the makers of TAM Packs, they bought it
and still own it today.
1999 was a big year for them. Now we're getting into pet food with IAMs. They bought it but
have since sold it to Mars Incorporated. That same year, they bought another company called
Recovery Engineering who made the pure water filters. They've since sold that as well, and still
in 1999, they started the brands of Febreze and Swiffer, and they still own both of those today.
In 2001, they bought Dr. John's spin brush, sold it a few years later. In 2003, they bought the
brand Prilosec OTC, the over-the-counter heartburn medicine and made two very strong
acquisitions.
In 2001, it was their biggest acquisition so far when they paid just under 4.95 almost 5 billion to
buy Clairol. All this company was really big in the hair care industry. They were the owners of
the brand's Herbal essence. Aussie and nice and easy hair dye, as well as a few other brands.
Now, I said that was their biggest acquisition so far.
But In 2005, they beat their record with a much bigger acquisition. They bought Gillette in a 57
billion deal. That deal included the brand's, well, Gillette of course, but also Bran Oral B and
Duracell batter. Duracell left the company in 2016, but the rest of the brands are still sold by
Proctor and Gamble today.

Financial State From 2018 to Present

Proctor and Gamble was a pioneer of this brand management technique, essentially marketing
separate brands owned by the same company as if they were separate businesses. It's a technique
that they started and is used all over today.
This type of marketing is that no one realizes just how big P&G are. The sole purpose of this
report is to help people realize the magnitude of Proctor and Gamble, and prove to them that
P&G are in fact bigger than, anyone of us know, looking at the Fortune 500 list, they're number
42, meaning they're the 42nd largest company in the US in terms of revenue, which was over 66
billion.
Their value on the stock market is approaching $210 Billion Dollars in 2018. Just to give you an
idea of what they do and how they position themselves in the market. There are some couple of
graphics from their 2018 annual report.

This one is their sales by Segment. It shows they deal in beauty, grooming, healthcare, fabric,
and home care, along with baby feminine and family care.

This graphic shows their sales by geographic region, and it shows that they have the largest
presence in North America, followed by Europe, everywhere else’s pretty far behind, which is
still there recent adjoints up till 2023,
As traditionally, they’ve had higher spots on. But in as per their 2022 -2023 reports, they've
actually been slipping a little in their revenue generates that's because their sales have gone down
in recent years. They've lost some market share and have been criticized for lacking innovation.
Lets look it in detail. Proctor and Gamble guys had earnings Wednesday, October 19th, 2022 as
they have been falling recently and it's close to being a 52-week low.
This actually serve itself as a really good buying opportunity as it currently stands as per the
analysis. All Procter and Gamble's fiscal year 2023, first quarter results have been broadcasted
all over the internet, obviously our primary concerns are all about earnings and financial report.

As the pdf direct us to more clearer statements along Proctor and Campbell Nelson's fiscal year
2023 first quarter results that are determined actually in 2023 by fairly interesting as their net
sales up 1%, organic sales up 7%, diluted EEPs and core EEPs $1.57 (a dollar and 57 cents);
each fell 2%, which is actually fairly interesting. So, they fell 2% on e p s from the prior year,
and they also maintained the fiscal year 2023, organic sales and eps, growth guidance ranges.
The company reported first quarter fiscal year 2023, net sales of 20.6 billion in increase of 1%
versus the prior year, excluding the impacts of foreign exchange acquisitions and divestitures
organic sales increase 7% diluted net earnings shares were a dollar 57, a decrease of 2% versus a
prior year.