SWOT

Strengths
the device has broad applications to address basic everyday digital needs

great potential

Media Hub - Working device for trial

First to market

Android is taking over and smart phones are more prevalent

Simple to use and operate

product can benefit artists and sales people and potentially used by everyone

Commitment and passion

reputation in NT (Roy Smith mydea empowerment)

low cost of device

one device takes 1-3 hours to make to specification and less than one hour to make standard unit

Weaknesses
No venture capital

insufficient branding and marketing

need to develop a service contract alternative

waiting for trial results from communities

new to market- innovative hard to convince people of benefits.

too involved to be objective

Sales ability

Business development experience

simple word base interface

opportunities
Penetrate Markets: Government, Education, Service Providers, Remote communities

Gain capital to develop the interface

Develop a commercially viable product

Fill gaps left by NBN

Product is such so the business can be run from the NT

create long term revenue streams via regional advertising and commission from sales

plan log term comprehensive service delivery plans

to develop an interface that can gain IP protection

to create new markets / industries for the device for example as community tv station or for sales.

threats
A better product being invented and marketed

the trial being unsuccessful

focusing on too many markets

ability to fund rapid growth

inability to raise venture capital

Kick-starter campaign

to support remote communities