Digital Partnerships Program

Stage 2 Project Proposal

SECTION 1 - PROJECT SUMMARY

Q
Project title: Digital inclusion intrAnet solution
1

Q Increasingly partner with communities, stakeholders and Government departments to

2 communicate better. Media Hub enables stakeholders to initiate digital engagement tactics
Confidential using relevant content to specific audiences. The projects is aimed at proving the
project summary: effectiveness and simplicity of the hardware/software solution. This will enable
development into a commercially viable product with the potential to transform the
landscape of the %50 of the world’s population without internet access. A staggered
(Max 50 Words)
approach that aligns grant funding with millstones.

Q Non confidential elevator pitch:
3 The Northern Territory Government
may use this information for
communication purposes such as
media releases and websites.
This plug and play device let anyone view or download files using their phones internet
browser in three easy steps. It is a user friendly, all in one Wi-Fi Network, file sharing
platform and steaming service accessible by at least ten phones or devices at a time 24/7.
For a few hundred dollars for each device we can provide real infostructure that enables
tourist engagement, education, stakeholder communication and cultural strengthening.

(Max 50 Words)

SECTION 2 - PARTNERSHIP DETAILS

The project must include a partnership between a Digital Enterprise/s and Key Industry Sector/s. Please use the below questions to
explain the nature of the relationship.

Partnership role: Applicant Digital Partner Other Partners

Legal entity name: mydea empowerment

Entity ABN: 15 501 446 009

Significant address of the 22 Gaden Circuit Jingili 0810

organisation:

Is the organisation a Territory Yes

Enterprise? (Yes/No)

If the organisation is outside of the

Territory, please provide a brief
justification surrounding the use of
an external organisation:

How long has the organisation been 9 Years

operating in the Northern Territory?

How many Territory people does the 1

organisation currently employ:

Does the organisation identify as an No

Aboriginal owned business?

Does the organisation employee No

Aboriginal people?

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Digital Partnerships Program
Stage 2 Project Proposal
SECTION 3 – VALUE FOR TERRITORY
Required Criteria:
 Increase the competitiveness and productivity of Territory enterprises and support economic growth of the Territory.
 Develop partnerships between the digital sector and other key industry sectors in the Territory.
 Develop innovative solutions to meet local challenges.
 Build capacity and support local jobs within Territory digital industries.
Q1
Provide a brief Industry
challenge / opportunity
statement:
(Max 100 Words)
Q2
Provide a brief outline of the
proposed digital solution to the
industry challenge /
opportunity:
(Max 100 Words)
Q3 Who will benefit from this
digital solution:
(Max 150 Words)
Technology now allows a device that when used to its potential greatly supports efforts;
To close the gap – Education, Health, Cultural strengthening
To stimulate tourism
To promote history and heritage through engaging media
To encourage widespread positive and constructive use of media and technology
To better equip remote locations with digital information and infrastructure
To improve access to relevant information for a targeted audience
To overcome challenges of remoteness and disadvantage
To facilitate government messages
To take advantage of prevalent personal devices
Success of this project depends on government and stakeholders’ will and capacity to
communicate using this tool.
With ever decreeing hardware and establishment costs this device can offer value in key
locations around the NT and beyond.
This project sets out to prove and commercialise a product that enhances
tourist/visitor/resident/user experiences in a range of attractions, centres, waiting areas,
heritage sites and remote communities based on engaging, relevant and local content.
The NT is looking for value- the device has the potential to address many challenges
holistically and promote interdepartmental cooperation
The device can be used to address local industry challenges;
- Infrastructure expensive to create and maintain- the device is ‘standalone’, ‘plug and play’
and user friendly.
- Lack of IT knowledge to administer normal infrastructure- Files stakeholders wish to share
are copied to a USB on a PC with minimal training.
- No/bad/expensive phone/internet reception- The device creates a complete, fast and free
‘intrAnet’ environment
- Leveraging personal technology - Prevalence of personal devices to save provision costs
- NT made content – any files or HD video for steaming and downloading on personal
devices made by stakholders.
Following installation, the trial units will benefit;
Visitors to the historic attractions and key locations.
Members of remote communities.
The device can be used to address social challenges;
- Increasing engagement- enhancing experiences with relevant digital information
- Language and digital literacy limitation - the device updating, setup and interface are user
friendly, compatible with all smart devices and were developed with ARDS to be culturally
appropriate
- Low literacy levels – The device offers visual and audio media.
- Suitable capacity of solution for the proposed isolated locations - upwards of 10 users at a
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Digital Partnerships Program
Stage 2 Project Proposal
Q4
Please identify who would be
your biggest competitors, why
they are a competitor and
what differentiates your
product / service:
(Max 150 words)
Q5
Provide a summary on the
value this project will provide
to the Territory:
(Max 150 Words)
Q6
How many Territory jobs are
expected to be created and/or
supported from this project?
Please explain how you came
up with this number:
(Max 100 Words)
Q7 A brief description of works the
partner/s will be undertaking
time with potentially unlimited storage using a small device
- Electricity – The device can be powered by small solar panel and external battery
- Security in remote locations – device can be hidden.
- Access to relevant information – permanent solution to connect stakeholders with
audiences. For example, taking information out of libraries, audio tours and promoting local
cultures
We want to be first in market with a robust and versatile solution to both steaming and file
sharing. Currently we are competing against any other local providers of digital or real
information in each location.
We are instigating partnerships with stakeholders of key locations to ensure applicability
and long-term widespread adaptation. This device offers a platform to promote
cooperation over competition with local providers and stakeholders.
There are many exiting IT solutions that can potentially provide similar services but involve
infrastructure, platform setup and ongoing maintenance beyond the reach of NT residents,
bodies and organisations.
Our product is easily customisable and includes stakeholder branding and tailored home
screen message. It can also act as an internet hotspot (with connection).
Silver bullet platform that adds value to existing programs, locations and experiences such
as;
Remote communities
Tourist locations
Stakeholders
Government departments
Language and Culture centres
Local and regional organisations
Improved levels of access
Employment potential and new
Enabling the Government a coordinated approach to designate widespread Public Interest
Premises (PIP) as recommended by the NTs Digital Strategy from
http://broadbandforthebush.com.au/wp-content/uploads/2018/01/B4BA-NT-Digital-
Strategy-final.pdf
The NT government will be able to employ this existing solution according the Digital
Territory Strategy Action plan.
Over the coming 12 months the project will involve stakeholder engagement, sourcing
funding and deploying around 20 Units including local content and signage with partners
generating around 1-2 full time jobs worth of work.
Over the next two years and following grants and funding the device’s commercialisation
and management will generate around 3-5 full time jobs worth of work. Managing
stakeholders, device and data is estimated as a 1-2 day a week job in each location.
Information provided can spirally increase tourist spending and employment.
Stakeholders will need to create capacity to contribute and mange devices.
12 months onwards, as a commercial product, the device will be built and based in the NT.
mydea empowerment (&?) will further engage stakeholders to deploy 20 Media hub
devices for Millstone 1&2.
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Digital Partnerships Program
Stage 2 Project Proposal
for the project:
(Max 100 Words)
Q8 Describe the history of the
partnership or if this is a new
partnership:
(Max 50 Words)
Q9 Other organisations involved:
Are any other organisations
involved with this project and how
are they being involved?
(Max 100 words)
SECTION 4 – CAPACITY TO DELIVER
Required Criteria:
 Demonstrated ability and experience in successfully delivering projects of a similar size and nature.
 Identification of project risks and development of risk mitigation processes to improve the likelihood of success.
 Detailed project milestones with key deliverables and project expenses to deliver the proposal on time and on budget.
 A fully costed project budget aligning with project milestones and key deliverables.
Q1 Demonstrated ability and
capacity to deliver projects on
time and on budget. Please use
examples from comparable
projects:
(Max 100 Words)
Q2 Provide details of the specific
staff who will be working on
the project including, relevant
skills and qualifications of the
employees/suppliers:
(Max 150 Words)
Q3 What is your organisations
current annual turnover and
do you expect this to increase
as a result of this project (if so,
by how much):
(50 words)
Q4 Please confirm your
organisations ability and/or the
measures in place to ensure
the project is completed within
18 months of approval:
mydea empowerment will oversee the development of media hub alongside business
management offered by (&?).
Currently mydea empowerment / Roy Smith will retain ownership over future devices.
This is a new partnership based on the successful trial at Fannie Bay Gaol.
Stakeholder in key locations include;
Department of tourism and culture
Michael from the Heritage Branch
NT Parks and wildlife-
Media Hub has been mydea empowerments primary focus over the last 4 years. With
encouraging results in 2017/18, units have been given to community members and
organisations including FBG, ARDS, RGRC, DCA, IRCA, CAAMA, Mission Australia, STEPS
Education, Owen Turner in Ngukurr, Mulka project, Budhi Busses, Beswick and Barunga. A 1
page instruction manual includes 3 easy steps to setup. Units are in stock and a new unit
can be shipped within 24 hours. It takes between 1-2 hours to create and customise a
device.
Roy Smith – Technical management, setting up and deploying units, training and signage,
media management, stakeholder engage, grant writing, commercialisation of Media Hub.
Roy Smith has been delivering media projects for over 20 years and has been working
extensively in remote communities as well as for state and federal governments. He has
run mydea empowerment for 11 years.
As Roy Smith has been teaching over the past 12 months, the business has been running at
a loss. Although selling a few units the business has been shouldering all development costs
towards commercialisation. Profits will increase with stakeholder contributions to the initial
trials, seeking external backing and grants. The business has 30K worth of media production
assets and 80 units in stock.
Robyn, I think this is a good place to outline the management strategy for the program.
Having previously worked with Tim Hill towards the BISI grant, the business can
comfortably deliver the units required for the trial locations. All procedures and processed
have been documented.
mydea empowerment will gather results and plan for the commercialisation of media hub
and business growth with the help of industry experts as can be provided by the innovator
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Digital Partnerships Program
Stage 2 Project Proposal

(Max 100 Words) in residence program.

Stakeholder engagement following the FBG presentation have instigated searches for the
most appropriate locations.

Q5
Please identify the project risks
and provide the strategies and
actions that will be
implemented to mitigate them:
(Max 100 words)
Risks;
Grants will not be won – a staggered approach in planned along increased dependency on
private funding.
Partnerships not to include financial backing – stakeholders to provide in kid support and
funding will be sought from small grants for millstone 1
That the skill cannot be found in the NT to commercialise the product – Industry expert
from Israel can manage technical development.
High 40 degree heat to cause malfunction – plans for computer fans and solar panels have
been put in place
There is a risk that this idea is commercialised fist by another organisation. NDA are utilised
with stakeholders and the inner workings are kept confidential until legal matters are
resolved.

Q6
How will you ensure the
product provides a valid and
commercial solution to the
identified industry challenge?
(max 100 words)
By focusing on key location that make the most of the potential of Media hub, its
applicability for wider use can be proven. Improve the versatility and robustness as well as
User experience.
The hardware and software used will be updated based on trial feedback and current
industry standards. The business will be expanded to enable growth.
The grant will also enable us to employ local people to make the device into a refined,
robust commercial product tailor-made principally for the Northern Territory with NT
stakeholders, businesses and communities in respect of information and content,
installation, product development, solar panels, casings, etc

PROJECT MILESTONES
 Total project timeframe is 18 months from the time the funding agreement is executed.
 Please only provide the number of milestones (with associated completion dates) you require to complete the project.
 Funding will generally only be released following the completion of a milestone.
 Proof of expenditure and co-contribution will be required as part of the acquittal process.
 All internal costs must be “at cost” to the organisation only. Further evidence will be required if the application progresses.
 If you require more than three milestones, please copy and paste the table to add additional milestones.

Milestone 1
Milestone title: Solidifying Partnerships and contacting more stakeholders following grant approval

Deliverables: Stakeholder engagement

Please ensure you include the key
achievements for this milestone
(technical and non-technical) and
specifically how project funding
and co-continuation will be
allocated to these deliverables.
Developing partnership agreements
Identification of final locations
Beginning gathering digital media to share in each location
An updated list of grants based on the list in Millstone 3&4

Resources: A project manager will be engaged to assist with the delivery of this millstone. Taking between
Please identify the resources, both 100-200 hours. At $35 an hour that’s $3,500-$7,000. Note, in addition managers may earn a
internal and external, required to percentage of the business.
complete this milestone. Partnership and funding agreements need to be developed

Reporting: The department will get a list of locations where the units will be deployed, a list of final
Please provide detail on the reports supporting stakeholders for Millstone 2, a sample partnership agreement and proof of
that will be provided to the stakeholder co-commitment of $6000. We will also provide a timesheet of the hours this project

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Digital Partnerships Program
Stage 2 Project Proposal
Department at the completion of
this milestone.
Expected milestone completion
date:
Total Milestone Amount
excluding GST ($):
Milestone 2
Milestone title:
Deliverables:
Please ensure you include the key
achievements for this milestone
(technical and non-technical) and
specifically how project funding
and co-continuation will be
allocated to these deliverables.
Resources:
Please identify the resources, both
internal and external, required to
complete this milestone.
included.
15th November, 2019
Up to $6,000
Deployment funding coincides with trailing 10-20 Media Hub units in key locations in the NT
Based on the potential access to this grant funding we will apply for matched funding from and
make a final approach to stakeholders with the aims of;
Installing a permanent unit in Fannie Bay Gaol with signage and relevant content over the coming
3-6 Months.
Four other sites will be chosen with Michael from Heritage Branch and other stakeholders. For
example, in Barrow creek Telegraph station. Content will be soured, and these units installed
within 8 months.
Media Hub will be offered to key repository sites and stakeholders of remote communities
include Ngukurr Language Centre, Numbulwar (Roper Gulf Regional council), Tennent creek
language centre, Baniyala (Blue Mud Bay) and Tiwi Islands Oral history project. Up to 5 units
within 10 Months.
Media Hub partnerships agreements around key locations with NT Parks, heritage, tourism,
Community development, local communities and stakeholders which will have 5 units installed
within 12 months.
Total 15-20 units.
This includes establishing mechanisms for valid ongoing evaluation and feedback.
Possibly: Support letter from Digital Government, part of Department of corporate and
information services to help involve government stakeholders.
ITC and training professionals such as Roy Smith will be engaged to assist with the delivery of this
millstone. Taking at least 200 hours, at $35 an hour that’s $14,000 for;
Hardware & Materials
Creating the units
Training local administrators
Data and content Management plan
Adding solar panels, fans and batteries as needed
Implementation of devices
On site setup if needed
Support & Testing
Research & feedback
Note, in most case this can be done from Darwin.
A project manager will be engaged to assist with the delivery of this millstone. Taking between
100-200 hours. At $35 an hour that’s $3,500-$7,000.
Ongoing stakeholder engagement and management
Identifying key locations
Partnership agreements or MOUs
Expanding and shaping business
Sourcing of content
Signage and marketing
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Digital Partnerships Program
Stage 2 Project Proposal
Reporting:
Please provide detail on the reports
that will be provided to the
Department at the completion of
this milestone.
Expected milestone completion
date:
Total Milestone Amount
excluding GST ($):
Milestone 3
Milestone title:
Deliverables:
Please ensure you include the key
achievements for this milestone
(technical and non-technical) and
specifically how project funding
and co-continuation will be
allocated to these deliverables.
Resources:
Please identify the resources, both
internal and external, required to
complete this milestone.
Reporting:
Please provide detail on the reports
that will be provided to the
Department at the completion of
this milestone.
Expected milestone completion
date:
Total Milestone Amount
excluding GST ($):
Milestone 4
Milestone title:
Deliverables:
Please ensure you include the key
achievements for this milestone
We will provide evidence from the trials, updated partnership list, proof of matched funding as
well as summery of findings and progress report on millstone 3. We will also provide a timesheet
of the hours this millstone included.
15th March, 2020
Up to $30,000
Seeking government grants that enable business development and product commercialisation
Planning and business development funding and support will be sought from;
Innovator in Residence program
BISI Grant?
Priority sector collaborative grant
Impact Investment Ready grant and other Federal Business growth grants
Tax incentives grant
Heritage grant
Aboriginal Advancement strategy grant
Foundation for parks and wildlife grants
Audience development grants by Screen Territory
The community grants program WA
Or/And
Private backing
Creating grant proposals and developing business.
A project manager will be engaged to assist with the delivery of this millstone. Taking between
100-200 hours to submit the above applications. At $35 per hour that’s $3,500-$7,000.
A specialised ITC professional will be engaged to undertake managing technical aspects of the
products development. 100-200 hours. At $100 per hour that’s $10,000-$20,000.
Specialised ITC, marketing and legal professionals will be engaged to undertake technical aspects
of products development, copywriting and marketing. 4 people X 150 hours. At $100 per hour
that’s $60,000.
We will provide summery of submission results, commercialisation strategy, ITC development
budget and timeline, product/business development progress reports and timesheet of the hours
this millstone included.
15 July, 2020
Up to $50,000
Seeking philanthropic funding that enable Business Development and Product Commercialisation
Applications for funding will be created to;
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Digital Partnerships Program
Stage 2 Project Proposal

Global innovation fund grant

(technical and non-technical) and
specifically how project funding
and co-continuation will be
allocated to these deliverables.
Gandel Philanthropy grant
Jetstar Community grants
Tucker Foundation grants
Foundation for Rural and Regional renewal (FRRR) grant
English Family foundation grants
Research funding from CDU
Westpac grants
Jane Canavan Foundation grants
Startmate grants
Azurecaptial grants WA

As well as continuously looking for Private backing.

Resources:
Please identify the resources, both
internal and external, required to
complete this milestone.
A project manager will be engaged to assist with the delivery of this millstone. Taking between
100-200 hours. At $35 an hour that’s $3,500-$7,000.
Specialised ITC, marketing and legal professionals will be engaged to undertake technical aspects
of products development, copywriting and marketing. 4 people X 200 hours. At $100 per hour
that’s $80,000.

Reporting: We will provide proof of submissions, rollout progress report, a marketing strategy, as well as a
Please provide detail on the reports timesheet of the hours this Millstone included.
that will be provided to the
Department at the completion of
this milestone.

Expected milestone completion 15 September, 2020

date:

Total Milestone Amount Up to $50,000

excluding GST ($):

Milestone 5
Milestone title: Acceptance and participation in the CSIRO Kick Start research program

Deliverables: Valid research as to the applicability of media hub in the field underwritten by CSIRO.
Please ensure you include the key
achievements for this milestone
(technical and non-technical) and
specifically how project funding
and co-continuation will be
allocated to these deliverables.

Resources: A project manager will be engaged to assist with the delivery of this millstone. Taking 200 hours
Please identify the resources, both for grant proposal and project management. At $35 per hour that’s 7,000.
internal and external, required to
complete this milestone.

Reporting:
Please provide detail on the reports
that will be provided to the
Department at the completion of
this milestone.
The project takes 12 months to complete and if the grant/partnership was awarded within 6
months of this grant the research project will be concluded within 18 months.
The department will also be provided with a timesheet of the hours this project included.

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Digital Partnerships Program
Stage 2 Project Proposal

Expected milestone completion 18 Months

date:

Total Milestone Amount Up to $50,000

excluding GST ($):

Milestone 6
Milestone title: Community grants or other funding for content and audience development;

Deliverables: - Locally generated content

Please ensure you include the key
achievements for this milestone
(technical and non-technical) and
specifically how project funding
and co-continuation will be
allocated to these deliverables.
- Engagement with content stakeholders and creators
- The establishment of ongoing practices for data management and updating of content offered
by stakeholders.
- Creating local leaders/champions

Resources:
Please identify the resources, both
internal and external, required to
complete this milestone.
A project manager will be engaged to assist with the delivery of this millstone. Taking between
100 hours. At $35 an hour that’s $3,500.
Providing local employment opportunities
5 Content creators / local administrators will be engaged in remote communities to assist with
the delivery of this millstone. Taking 100 hours at $35 an hour that’s a maximum of $35,000
Training towards self-efficacy.

Reporting: The department will also be provided with a timesheet of the hours this project included.
Please provide detail on the reports
that will be provided to the
Department at the completion of
this milestone.

Expected milestone completion 14 Months

date:

Total Milestone Amount Up to $14,000

excluding GST ($):

PROJECT BUDGET
This budget should reflect the amounts allocated in your milestone schedule above.
Please note: Grant Funding portion must be at least $50 000.00 perd must not exceed $200 000 (excluding GST). Projects with a
total cost greater than $400 000 are permitted, however the co-contribution required will be greater with the maximum funding
through the Digital Partnerships Program capped at $200 000 (Excluding GST). Please ensure all below figures are GST exclusive.
Please also identify how the budget is allocated across the below categories This budget should reflect the amounts allocated in
your milestone schedule above.
1) Salary/consulting
2) Direct supplier engagement
3) Consumables/equipment/licenses
4) Training or knowledge transfer
5) Other- (Please specify in description)

In each category please allocate the total amount for each category and the percentage of funding that is allocated to that category
within each milestone.

Milestone Title: Grant Funding Co-Contribution Total Cost of Milestone ($)

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Digital Partnerships Program
Stage 2 Project Proposal

(maximum 50%) (minimum 50% ) (GST Exclusive)

Milestone 1 – Final stakeholder approach $6,000 $6,000 $12,000

Milestone 2 – Partnerships, content, $30,000 $30,000 $60,000

Deployment, support and research

Milestone 3 – Business and product $50,000 $50,000 from federal $100,000

development via. Government grants or grants
private funding

Milestone 4 – Business and product $50,000 $50,000 $100,000

development via. philanthropic grants or
private funding

Milestone 5 – CSIRO valid research $50,000 $50,000 $100,000

Milestone 6 – Local content and $14,000 $14,000 $28,000

audience development

TOTAL: $200,000 $200,000 $400,000

Milestone Title: Category 1 Category 2 Category 3 Category 4 (5) Other/Description

Milestone 1 – Final stakeholder approach $12,000

Milestone 2 – Partnerships, content, $25,000 $20,000 $10,000 $5,000

Deployment, support and research

Milestone 3 – Business and product $70,000 $30,000

development via. Government grants or
private funding

Milestone 4 – Business and product $70,000 $30,000

development via. philanthropic grants or
private funding

Milestone 5 – CSIRO valid research $50,000 $50,000

Milestone 6 – Local content and $23,000 $5,000

audience development

TOTAL: $250,000 $130,000 $10,000 $10,000

The total of each category added together
should equal the total outlined in Section 8 –
Project Budget.

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