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Table of
CONTENTS
2 Introduction
43 Conclusion
2
IDENTIFY YOUR
PROCESSES
3
BUSINESS PROCESSES
Accounting
Customer-Retention
2 How you care for your customers after they've purchased your
product/service and the process to retain them and prompt
referrals.
3
How you search, find, hire, orient, manage, review, promote,
retain and fire people.
Marketing
4 The way you get your message to your target audience and
spark interest in your products/services. This is how you find
prospects for the sales team.
Operations
5 The process(es) to make your product, perform your service
and/or provide the product/service to your customer. Could
be from 1 or more processes.
Sales
6 The process to convert a Lead to a Client/Customer.
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4
IDENTIFY YOUR
PROCESSES
5
OPERATIONS PROCESSES
Account Management
Customer Service
2 How you care for your customers after they've purchased your
product/service and the process to retain them and prompt
referrals.
Distribution
3
This is the process of spreading a product throughout the
marketplace to give more customers access to it. Includes
pricing, placement, promotion.
Logistics
4 The planning and execution of transportation of goods from
the supplier/manufacturer to the point of consumption.
Includes storage, packaging, inventory, transport.
Production
5 Method of using economic resources and labor to provide
goods and/or services to consumers. Includes efficiency and
quality.
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6
OPERATIONS PROCESSES
Project Management
Quality Control
Service Delivery
8
The process of delivering a service to customers. Includes
documentation of tasks, roles, responsibilities, etc.
Service Technicians
9 The process to perform a job installing and testing products,
equipment and machinery then providing instructions for the
use of the product.
Warehouse
10 Warehouse operation to receive, putaway, store, pick, pack,
and ship products to customers.
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7
SELECT YOUR ZOHO™
APPLICATIONS
8
SELECT YOUR ZOHO™
APPLICATIONS
SALES APPLICATIONS
CRM (Customer Relationship Manager) is an application that isn't just used for data, but also to
automate workflows, processes, campaigns, customer journeys, and more. Zoho CRM integrates
CRM with the other Zoho and non-Zoho applications to achieve maximum productivity
Minimal by design and crafted with the utmost importance to functionality, Bigin offers just the right
set of CRM features to help small businesses streamline their sales, close more deals, and grow
faster.
Bigin
Omnichannel customer service software to delight and retain customers. Zoho Desk improves agent
productivity, increases customer happiness, and builds loyalty.
Desk
Zoho SalesIQ offers your marketing, sales, and support teams the digital customer engagement tools
to communicate with every site visitor at every stage of the customer lifecycle. This all-in-one live
chat and analytics platform promotes proactive customer engagement, allowing you to initiate the
SalesIQ
right kind of conversation at exactly the right time.
Online scheduler for offering the best consultations. Zoho Bookings syncs your calendars while
letting customers self-schedule and pay for appointments. Our user interface auto-customizes for
your industry, meaning you feel right at home. Say hello to smart scheduling!
Bookings
The all-in-one growth automation platform. Performance marketing made easy. Run referral
marketing programs on your ecommerce platforms or websites to help your business thrive when it
Thrive comes to customer growth.
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9
SELECT YOUR ZOHO™
APPLICATIONS
MARKETING APPLICATIONS
Schedule unlimited posts, monitor what matters, and create custom-reports to analyze your social
media performance with Zoho Social.
Social
Create responsive designs, customize messages, deliver emails to inboxes, trigger automated
workflows, and connect with new customers—Zoho Campaigns provides the toolkit to meet your
Campaigns email marketing needs.
Create forms, share them online, receive instant alerts, and efficiently manage your data with our
integrated apps. Take a deep breath and focus on your business while Zoho Forms handles it all for
Forms you.
Create your survey in minutes. Reach your audience on every device. View results graphically and in
real-time. With over 25 question types, and features like skip logic and piping, you can design your
Survey perfect survey. Spruce it up to suit your brand and style with customizable themes.
Build websites the way you want. Focus on your passion. Whether it's blogging, photography,
business, or art—let your website do the talking.
Sites
Conversion Optimization and Personalization Platform. Measure your key website metrics,
understand your visitors' online behavior, and give them a personalized website experience to boost
PageSense conversions.
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10
SELECT YOUR ZOHO™
APPLICATIONS
Zoho Backstage is an event management software that empowers event organizers to plan and run
conferences, meetups, and product launches with greater efficiency and impact.
Backstage
Zoho Meeting is a secure online meeting platform and webinar solution that helps people find new
ways to collaborate and work remotely with efficacy. Enhance your remote collaboration experience
Meeting today with our highly secure online meeting software.
Zoho Commerce contains all the tools you need to build a website, accept orders, track inventory,
process payments, manage shipping, market your brand, and analyze your data.
Commerce
Design and publish beautiful landing pages with Zoho LandingPage, and optimize them with
insightful performance metrics. Integrate with your favorite sales and marketing tools to convert
LandingPage page clicks into profitable sales.
Zoho SalesIQ offers your marketing, sales, and support teams the digital customer engagement tools
to communicate with every site visitor at every stage of the customer lifecycle. This all-in-one live
chat and analytics platform promotes proactive customer engagement, allowing you to initiate the
SalesIQ right kind of conversation at exactly the right time.
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11
SELECT YOUR ZOHO™
APPLICATIONS
Omnichannel customer service software to delight and retain customers. Zoho Desk improves agent
productivity, increases customer happiness, and builds loyalty.
Desk
Zoho Assist empowers businesses across the globe with secure cloud-based remote support and
remote access software to deliver top-notch customer support experience. Establish secure web-
Assist based, on-demand connections with remote PCs, laptops, mobile devices, and servers with ease.
Zoho Lens is an augmented reality-based remote assistance software you can use to take a look at
problems in equipment—ranging from plant machinery to servers—at any moment, right from your
Lens desk, by accessing a user’s smartphone camera at the remote location.
Zoho SalesIQ offers your marketing, sales, and support teams the digital customer engagement tools
to communicate with every site visitor at every stage of the customer lifecycle. This all-in-one live
chat and analytics platform promotes proactive customer engagement, allowing you to initiate the
SalesIQ
right kind of conversation at exactly the right time.
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12
SELECT YOUR ZOHO™
APPLICATIONS
FINANCE APPLICATIONS
Zoho Books is online accounting software that manages your finances, automates business
workflows, and helps you work collectively across departments.
Books
Zoho Invoice is online invoicing software that helps you craft professional invoices, send payment
reminders, keep track of expenses, log your work hours, and get paid faster.
Invoice
Travel and expense management to streamline corporate travel, automate expense reporting, gain
complete control over spending, and get crucial financial insights to stay two steps ahead.
Expense
Increase your sales and keep track of every unit with our powerful stock management, order
fulfillment, and inventory control software.
Inventory
Subscription billing software. Handle your customer subscription billing life cycle from end to end.
Automate recurring billing, manage subscriptions, send professional tax-compliant invoices, and get
Subscriptionspaid on time, every time.
Collect payments online. Build a custom, branded payment page in a matter of minutes and start
accepting payments right away.
Checkout
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SELECT YOUR ZOHO™
APPLICATIONS
Zoho People is a cloud-based HR software crafted to nurture employees, quickly adapt to changes,
and make HR management agile and effective. Simplify your HR operations, retain talent, and build a
People high-performing workforce while putting employee experience first.
Zoho Recruit offers a powerful ATS and CRM in a single recruitment platform. With scalability,
customization, and remote hiring tools, Recruit has everything your staffing agency or internal HR
Recruit team needs to match the right candidate to the right role.
Build a thriving workplace culture with Connect's centralized intranet solution for internal
communications, employee engagement, and collaboration.
Connect
Zoho Workerly is an end-to-end temp lifecycle management software for staffing agencies. It is a
unified platform to schedule temps, manage e-timesheets, generate invoices, and close jobs faster.
Workerly
Future-proof your workplace with Zoho BackToWork. Zoho BackToWork lets you make your
workplace transition a smooth one.
BackToWork
Zoho Shifts is your dedicated shift scheduling tool. With its powerful, easy-to-use features, you can
draft work schedules, track team hours, and communicate with employees from any device.
Shifts
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SELECT YOUR ZOHO™
APPLICATIONS
OFFICE APPLICATIONS
Secure Business Email for your organization. Host your business email on a secure, encrypted,
privacy-guaranteed, and ad-free email service.
Mail
Writer is a powerful word processor available across all of your devices. Collaborate with teammates
in real-time. Create elegant, inspiring documents.
Writer
Create spreadsheets your teams can easily collaborate on for free. Powered with an automated data
processor, an AI-assisted data analyst, and 1000+ integration possibilities, Zoho Sheet makes data
Sheet handling easier and more effective.
Collaborative presentation software. Design professional slides, collaborate with your team, and
deliver visually engaging presentations for free anytime, anywhere on any device.
Show
Note-taking app that can be used across all devices. Can create notes with text, checklists, audio,
photo, files or sketches.
Notebook
Zoho Bookings is an online scheduler that syncs your calendars while letting customers self-schedule
and pay for appointments. The user interface auto-customizes for your industry.
Bookings
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SELECT YOUR ZOHO™
APPLICATIONS
Shared inboxes for effortless team collaboration. Create common inboxes for your teams and give
them the comfort of working in a transparent workspace.
TeamInbox
Transactional Email Service with instant delivery. Your transactional emails carry crucial information.
ZeptoMail is a reliable and secure service that delivers these all-important emails instantly. With
ZeptoMail high-speed delivery and great inbox placement, ZeptoMail means you no longer keep your
customers waiting.
Zoho Calendar is an online business calendar that makes scheduling easy for you. You can use it to
stay on top of your schedule and also share calendars with your team to keep everyone on the same
Calendar page.
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16
SELECT YOUR ZOHO™
APPLICATIONS
Zoho Projects is cloud-based project management software which helps you plan your projects, track
work efficiently, and collaborate with your team, wherever they are.
Projects
Zoho Sprints is an agile project management tool that helps teams adopt an iterative and
collaborative approach to work.
Sprints
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17
SELECT YOUR ZOHO™
APPLICATIONS
Online file management. Transform the way your team works together—give them a secure, shared
workspace, so their ideas have a home from conception to realization. Create, collaborate, and make
WorkDrive teamwork happen.
Zoho Cliq simplifies your team communication with organized conversations, easy-to-find
information, and connections to the tools you love. Work together, no matter where you are.
Cliq
Zoho Connect is a centralized intranet solution for internal communications, employee engagement,
and collaboration.
Connect
Sign
Zoho Learn is a complete knowledge and learning management platform that helps you capture and
retain your team's knowledge, build training programs, and measure the results of your training.
Learn
voice connectivity across the globe. Redefine business communication and accelerate growth with an
agile cloud-based VoIP phone system.
Voice
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DO YOU NEED A ZOHO™
BUNDLE?
Be sure to compare pricing before making a decision on whether
you need a Zoho™ Bundle or not. A bundle is a collection of
applications that comes as a package.
For example:
If you only need Zoho™ CRM, Zoho™ Forms, and Zoho™ Mail,
check the price for each of those applications, then add them
together to see if the price is lower or higher than Zoho™ One
(bundle).
19
DO YOU NEED A ZOHO™
BUNDLE?
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DO YOU NEED A ZOHO™
BUNDLE?
The Zoho™ One bundle comes with over 40 Enterprise level Zoho™
applications to run your entire business.
successfullsolutions.com
21
DO YOU NEED A ZOHO™
BUNDLE?
The Zoho™ One bundle comes with over 40 Enterprise level Zoho™
applications to run your entire business.
successfullsolutions.com
22
DO YOU NEED A ZOHO™
BUNDLE?
The Zoho™ One bundle comes with over 40 Enterprise level Zoho™
applications to run your entire business.
successfullsolutions.com
23
CUSTOMIZE YOUR
APPLICATIONS
Now it's time to customize your Zoho™ applications!
It's often best to start with your CRM. This will either be Zoho™
CRM or Zoho™ Bigin. Think of the CRM as your main database. It
will house all of your Leads, Accounts, Contacts, Vendors, Deals
and more. By assessing your current system (if you're migrating
from another crm or from spreadsheets to Zoho™), then
determining which fields already exist in Zoho™, then creating
custom fields for any special or unique fields your business
needs. Pay close attention to the data types. When creating
unique fields in Zoho™, you'll need to make sure the data type
from your old system is the same data type in Zoho™.
For Example:
Let's say you have a drop-down field in your old system, you'll
want to make sure that custom field is also a drop-down field in
Zoho™.
24
CUSTOMIZE YOUR
APPLICATIONS
Our goal in this ebook, is to show you how to set up a basic version of
Zoho™ CRM (and supporting applications). In this section we will
focus on the CRM.
There are 4 main modules in the CRM that you will need to
understand. These 4 modules are the foundation of the entire
system. Many believe they don't need to use them all, but it's best to
use them all unless your process is unique in a way that makes any
one or more of these modules completely unnecessary.
Leads
In most cases, the Leads module is the starting point in the Sales
Process. All potential customers/clients must first enter your
system as a Lead
The Leads module is not typically used for employees, vendors or
contacts who are not potential customers/clients
*Special Tip*
The Leads module can also be used when you need to migrate associated
Accounts, Contacts, and/or Deals from spreadsheets or another system. Enter
the records as Leads, then mass convert to keep all components associated. This
is faster than entering Accounts, Contacts, and Deals then associating them with
one another.
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CUSTOMIZE YOUR
APPLICATIONS
Accounts
The Account is the Company if B2B (Business to Business)
The Account is the Household or First and Last Name of the
Customer if B2C (Business to Customer)
There should only be one Account for each Company or
Household, but there can be multiple Contacts (Individuals) under
each Account
*Special Tip*
Only add fields that pertain to the Company and refrain from adding too many
fields for Accounts. Keep it simple.
Contacts
The Contacts are individuals
To refrain from having duplicate Contact records, be sure to use a
unique identifier i.e. email address and/or phone number. Adding
the unique identifier and making it required avoids duplicate
records for the same Contact
*Special Tip*
Only add fields that pertain to the Individual and refrain from adding too many
fields for Contacts. Keep it simple.
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CUSTOMIZE YOUR
APPLICATIONS
Deals/Potentials
The Deals/Potentials are the possible transaction or purchase.
There should be a Deal for each time a customer makes a
transaction with your company
Using the Deals module (and the 'Amount' field) drives the KPI's
(Key Performance Indicators), conversion rates and analytics.
Although the transactions are also recorded in your Accounting
software, they should be recorded here as well. This is something
that can be automated with the help of a professional.
*Special Tip*
For repeat customers/clients, you do not need to re-enter them as a Lead and
convert them to a Deal. You can just create a Deal under the Contact and the
Deal will also appear under the Account associated with that Contact.
You will also need to update the Lead Conversion Mapping to ensure the data
from the Leads module flows to the Accounts, Contacts and Deals appropriately.
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CUSTOMIZE YOUR
APPLICATIONS
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CUSTOMIZE YOUR
APPLICATIONS
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CUSTOMIZE YOUR
APPLICATIONS
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CUSTOMIZE YOUR
APPLICATIONS
The main modules will be listed here. Click on the module you'd like to
make changes to.
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CUSTOMIZE YOUR
APPLICATIONS
And example of when you would need multiple Layouts is in the case
that you have a Referral program and need to enter Contacts that will
only be "Referrers" and not "Customers".
If you would like to display certain fields based on a specific field
selection, then use Layout Rules instead of creating a separate Layout.
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CUSTOMIZE YOUR
APPLICATIONS
You can remove most default fields and/or drag and drop new fields
onto the page. Pay close attention to the data types and make sure
they match the data you will import.
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CUSTOMIZE YOUR
APPLICATIONS
There is a menu option called "Activities". This is where you will record
or capture Meetings/Events, Calls, and Tasks. Activities can be created
from the main modules: Leads, Accounts, Contacts, Deals.
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CUSTOMIZE YOUR
APPLICATIONS
Additional Tips!
There are a few default fields that cannot be removed. Most fields can
be hidden under the 'Unused Items' section.
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CUSTOMIZE YOUR
APPLICATIONS
Additional Tips!
In each module, you can create Sections to organize the data. These
Sections can be shown or hidden with Layout Rules.
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CUSTOMIZE YOUR
APPLICATIONS
Additional Tips!
If you are using a VOIP phone system that integrates with Zoho™, your
inbound and outboud calls will automatically be captured in the CRM.
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CUSTOMIZE YOUR
APPLICATIONS
Additional Tips!
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CUSTOMIZE YOUR
APPLICATIONS
Once you've set up your CRM, you can move on to other applications.
Each application is different. Since they're all different, take the time
to learn about each application on our YouTube channel or anyone's
content that's available on the internet.
There are also communities that you can join to ask questions and
learn more about Zoho™. Click the links below to learn more...
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39
BRANDING YOUR
SYSTEM
MAKE IT YOUR OWN
40
BRANDING YOUR
SYSTEM
Logo
In each application, there's a Settings icon. This is more than likely
where you'll see the ability to upload your company logo, which will
be visible throughout the application. You can also pull this logo into
documents and contracts.
Canvas
The CRM has a feature called Canvas. With Canvas, you can
completely change the look and feel of your CRM modules (Leads,
Accounts, Contacts, Deals, etc.). You can use your exact color codes,
your logo, and create your own design.
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41
BRANDING YOUR
SYSTEM
Dashboards
In Zoho™ Analytics, you can create Dashboards to match your brand.
You can include your logo and arrange components/widgets to
reflect the KPI's (Key Performance Indicators) and reports that your
team need to review on a regular basis.
Domains/Emails
In each Zoho™ application, you may have the ability to enter your
own domain and/or email address. There are default email
addresses provided by Zoho™ that can easily be replaced with your
own organization email addresses
When it comes to branding your system, there are MANY options and
ways to brand your unique system.
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IN CONCLUSION
CONGRATULATIONS!
But don't stop here! Continue to build your system as you see fit.
You may need to build in automatic email replies, set up
automated tasks and reminders, design reports, and much more.
You are free to customize your system as much as you need. This
is the beauty of Zoho™. Enjoy!
43
ABOUT THE AUTHOR
Keitha Freeman
Keitha Freeman is a Zoho™ CRM Certified Partner.
Keitha's background is in technology. She worked in
corporate America for 16 years before starting
SuccessFULL Solutions. With over 5 years of experience
customizing Zoho™ applications, Keitha likes to teach
others how to maximize the use of Zoho™ to establish
and grow their small businesses.
Keitha Freeman
Click to Book a Free Consultation
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CONNECT WITH US!
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