B RAND P YRAMID

PROJECT BLUE EAGLE Ultimate

Brand Essence Personal
Health Assessment

• Charismatic
• Leading edge
Personality & Values/ • Approachable
Visual Elements • Committed to Shared Values
• Trusted Partner in their Health

• Recommended by leading Physicians

• Developed by world-renowned cellular biologists
Reasons to • Patented assessment technology
• Exclusive access
Believe (RTBs) • Clinically and scientifically validated process and platform

POD POP
Emotional & • Most detailed assessment available (F) • Competitive Pricing (F)
Functional • Gain insight into your health you could never access • Great value (F)
before (F/E) • Offers personalized information on health (F)
Benefits • Learn things you never knew about your body (E) • Available only through healthcare practitioners (F)
(POD/POP) • Finally the information I need to improve my health(E) • Enabling proactive control of my health (E)
• Put power of my health in my hands (E) • Promoting a healthier lifestyle and mindset (E)
• Most advanced science available (F/E)
• Access to most exclusive healthcare service and
information (E)

Customer Target Practitioner Insight Competitive Set

Healthcare practitioners that are focused on functional
medicine They are delivering the most innovative cutting edge
medical treatments to patients. Values data and information
from reliable source.
Health Conscious Consumers interested in health and
performance. They exercise and train to change or extend their
SIGHT (Played OUT)
lives or improve performance and are willing to invest in their
health. Some may be skeptical due to the onslaught of health
offers they receive daily .
IN (DRIVER)
I have a commitment to helping people live healthier
lives and believe functional medicine is the right path for
it. I believe the more successful I am, the more people I
can help.
I look to bring value-added services and tools to
help my patients achieve their goals for the best
health and longevity.
Other personalized medicine assessments,
services, or tests
Examples: 23 and Me, EverlyWell, Metabolic
Code, Function Health, Thorne (Biological Age
Health Panel), nebula genomics, IntellxxDNA,
(Life Force) offering comprehensive assessments
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