Virtual Entrepreneurship Fest

Business Idea
Team Name: THE THINKERS

1
Virtual Entrepreneurship Fest

Business Idea
Team Name: THE THINKERS

2
Virtual Entrepreneurship Fest

OUR THREE WORDS

DNA/Gene

We are the reason

Haircare
for your sound

Sleep sleep
Virtual Entrepreneurship Fest

VISION & VALUE STATEMENT

VISION
We aim to be the top biotech firm that
provides solutions for health and well being
using profound research.

VALUE STATEMENT
• Integrity
• Respect for human life
• Innovation
• Commitment to excellence
• Sustainability
Virtual Entrepreneurship Fest
THE PROBLEM WE ARE ADDRESSING

About 20% of Adults in India are suffering from Insomnia

WHY ?
People are Unaware or Its Not Diagnosed in Time
EFFECTS

WHAT HAPPENS ?
People go for Alternative Medicine such as Meditation or Wellness Centre and involve Ayurveda
or Homeopathy ? OR FRUSTRATED they keep suffering !
An Overview

 Stress is one of the major causes of insomnia & leads to Hair fall

 An individual's genetics, upbringing and experiences all impact how he can

handle stress.

 We plan to uncover the genetic predisposition towards coping with stress

 The challenge is to facilitate how well one can process information and perform
tasks while in stressful situations.
Virtual Entrepreneurship Fest

OUR SOLUTION

 We physically monitor vital parameters of the body and mind using Smart
Watches and IoT Devices

 We perform DNA tests to understand stress level of the customer

 We aim to help in establishing their optimal productivity times and find out if
they are predisposed to a better quality of sleep.

 Our goal is to develop a personalized stress management plan to alleviate stress

using state-of-the-art Scientific Research and Data Analytics

 To facilitate this service, we plan to apply the age-old remedy of haircare,

hair follicle treatment and scalp massage

 We will also utilize the existing developments in medical field to aid in our
recommendation
7
 IN-DEPTH ANALYSIS

DNA Research Report Personalized

Sleep Profile Recommendation
Insights
 FLOW OF EVENTS

Study the Check and Suggest the

Consultation Collect hair
Vital Conduct compare haircare
of the strand to get
Parameters DNA with existing products
customer DNA from
of the body structure stress best suited
with our the root of
using Smart analysis managemen with the DNA
team hair
Tech t matrix analysis
Virtual Entrepreneurship Fest
TARGET MARKET

Wellness Products Providers
• Organizations that provides
customized hair care
solutions like hair shampoo,
hair oil, hair conditioner.
according to the hair type
• Provides hair oil and room
fragrance therapy solution
for good sleep to fight
insomnia
• Provides hair care solutions to
fight stress and anti hair fall
therapy due to lack of sleep,
hectic lifestyle, stress
Yoga retreats and Wellness Ayurveda clinics
Centres
• Provides services in three
• Provides exclusive and
categories: 5-star ‘treatment
immersive experience for the
centers’, Ayurvedic spas,
participants
• Have Services for people to Traditional Ayurvedic hospitals •
• Ayurveda treatment is considered
disconnect from their daily
effective in addressing
hectic routine for few days
conditions like hair loss, greying
• Provides good environment &
of hair, dark circles under the
ambience for people seeking
eyes, insomnia etc.
time for self-reflection or
• Focuses on treating the
looking for a more spiritual
underlying cause of a health
retreat
issue, instead of providing
immediate relief
Corporate
• Focused on health of
employees by creating a
supervisory health culture
Focused on solving various
workplace health risks arising
from the lack of sleep, stress,
lack of physical activity and
more
•
Focuses on important aspect
for overall wellness i.e. Mental
Health which is directly
related to sleep, hair & skin
care and physical health

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Virtual Entrepreneurship Fest
MARKETING STRATEGY
Market Scenario in India

01 •
Social Media Marketing
Influencer Marketing - Patient and user testimonials
• Advertisement Services –YouTube Non skippable / Banner
• Services Focused Targeted Demographics – Insta and
Facebook
• .
Promotion
02 • Publications in Journals and Health Magazines
• Advertise on Health Apps like Practo , Pharmeasy
• E-mail Marketing to Leading Corporates and multinational
• .

Offerings
03
Global Market Scenario

• Bundled offerings on Wellness and Health institutions websites

• Special Packaged deals with big corporate groups for
exclusive employee health check-up

04 •
Experience
Invest in virtual reality to showcase services
.

• Having a well-organized and detailed website is one of

the best tools available.
Virtual Entrepreneurship Fest
MARKETING STRATEGY

Strategies for focusing on Individual Segment

Customization/ personalization of
services according to individual
businesses 28% of the using SM for
wellness services
Organizing workshops and
speaking events (kids yoga, family
yoga)

Starting wellness blogs on the

website

Website Designing,
Testimonials, Social Proof, Feature Social Media Using SEO Showcasing Consulting
Articles & 3rd party Endorsements Research technology Services
to target
customers
Communication: Newsletter,
mailing, using SEO to target
customers 50% of the consumers
believe in alternate
medications and therapy
SM live, creative videos, forming
groups, featuring customers on the sessions
SM pages

Offering demo sessions, grouping

like-minded customers for sessions, 19.5% customers using applications
providing subscriptions and websites to join Yoga retreats or
wellness programs 12
Virtual Entrepreneurship Fest

REVENUE MODEL ( Pilot Study )

ITEMS PRICE INTEREST EXPENSES SALES DISTRIBUTION

Total Sales Revenue 52230000 Equipment 3000000

Online Yoga
Advertising 2000000 Stress &
Cost of Services 28443750 Sleep
Other Capital Expenditure 3000000 Management
Gross Profit 23786250 Health
Loan from Bank 8000000 Retreats
Expenses Interest Rate on Long Term Debt 14% Short
wellness
Processing Fee 240000 retreats
Salaries 8325187.5
Interest Expense 1120000
Rent and other overheads 7834500
REVENUE EARNED/PERSON GROSS PROFIT EARNED FROM EACH SEGMENT
Depreciation 300000
35000 14000000

Interests Paid 1120000 30000

12000000
25000
20000 10000000
Other expenses 240000
15000 8000000
10000
Total Expenses 17819687.5 5000 6000000

0 4000000
Earning Before Taxes 5966562.5 a t s s
og en at at
Y em tre tre 2000000
e e
Taxes 1491640.63 i ne ag R R
nl s 0
O an l th s
M ea l ne
ep H el
Profit after tax 4474921.88 e
Sl tW
& or 13
s Sh
r es
St
Virtual Entrepreneurship Fest

References

THANK YOU
Team Members -
1. Sai Shipra
2. Mayurakhee Dey
3. Protyay Chakraborty
4. Kritika Jain
5. Aritra Paul