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Expires=1694101320&Signature=ot~Knqdab7qjdF76SE9-JMG-vChl-FBByg-ybrmxf16KOl4wlFLns-
74sEpnbMuShXPUZ3rDYo2R4Fv7BGUrGAeCEoPdZ3m-8clTLetQCCVMbs18uISHO4fKo6b1vizK9zC5ijicWYySHfY4CxPqLWsaqUBKvhQdFEv0-OnZ3NYcQyo5-yy1DYfczk4ryVLoJFViZS-4KkCwe4YoOKTkKuCcvN1UK-
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TOP 100 SKINCARE BRANDS

TRENDING ON INSTAGRAM
AUGUST 2023
The ranking is based on instagram followers, growth, engagement. The
full list of skincare brands has 745 brands in total, this is just the top 100
of those. We have updated this list monthly for almost two years. New
brands are frequently added and if any brands that should be on this list
seems to be missing we’re happy to let you know where they rank if on
the extended list or add them for future months if they meet criteria.

AUGUST 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 1

 +1
1

RHODE
2022
United States
Cruelty Free | Vegan
Founded by Hailey Bieber
Instagram Top Skincare Rank: 1

AUGUST 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 2

 -1
2

SOL DE JANEIRO
2015
United States
Cruelty Free | Vegan
Founded by Marc Capra
Instagram Top Skincare Rank: 2

AUGUST 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 3

 -
3

TREE HUT
2002
United States
Cruelty Free
Founded by Jin Song
Instagram Top Skincare Rank: 3

AUGUST 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 4

 +1
4

GLOW RECIPE
2017
United States
Cruelty Free
Founded by Sarah Lee and Christine Chang
Instagram Top Skincare Rank: 4

AUGUST 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 5

 -1
5

BEAUTY OF JOSEON
2018
South Korea
Cruelty Free
Founded by Sumin Lee
Instagram Top Skincare Rank: 5

AUGUST 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 6

 +5
6

LE LABO
2006
United States
Founded by Eddie Roschi and Fabrice Penot
Instagram Top Skincare Rank: 6

AUGUST 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 7

 -1
7

BUBBLE
2020
United States
Cruelty Free | Vegan
Founded by Shai Eisenman
Instagram Top Skincare Rank: 7

AUGUST 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 8

 +4
8

DRUNK ELEPHANT
2012
United States
Founded by Tiffany Masterson
Instagram Top Skincare Rank: 8

AUGUST 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 9

 +4
9

FENTY SKIN
2020
United States
Vegan
Lead by Kristin Walcott
Instagram Top Skincare Rank: 9

AUGUST 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 10

 -2
10

STARFACE
2019
United States
Cruelty Free | Vegan
Founded by Julie Schott and Brian Bordainick
Instagram Top Skincare Rank: 10

AUGUST 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 11

 -2
-1
11

TOUCHLAND
2016
United States
Cruelty Free | Vegan
Founded by Andrea Lisbona
Instagram Top Skincare Rank: 11

AUGUST 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 12

 -5
12

MAD RABBIT
2019
United States
Cruelty Free | Vegan
Founded by Oliver Zak and Selom Agbitor
Instagram Top Skincare Rank: 12

AUGUST 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 13

 -4
13

MINIMALIST
2020
India
Cruelty Free
Founded by Mohit Yadav and Rahul Yadav
Instagram Top Skincare Rank: 13

AUGUST 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 14

 +4
14

CAIA COSMETICS
2018
Sweden
Cruelty Free
Founded by Bianca Ingrosso
Instagram Top Skincare Rank: 14

JUNE 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 15

 +2
15

CERAVE
2005
United States
Founded by Tom Allison
Instagram Top Skincare Rank: 15

MARCH 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 16

14 4 Caia Cosmetics
TOP 100 SKINCARE BRANDS TRENDING ON INSTAGRAM

15
R ank
2
Ch an ge
CeraVe Brand Im age

1
16 1
-2 Rhode
Nacific

2
17 -1
33 Sol de Janeiro
Ranavat

3
18 -
-2 TreeBum
Sun Hut

4
19 1
-4 Glow Recipe
Wild

5
20 -1
18 Beauty of Joseon
Elemis

6
21 5
6 Le Labo
Caudalie

7
22 -1
-2 Bubble
Sallve

8
23 4
6 Drunk Elephant
Flamingo Estate

9
24 4
-3 Fenty Skin
Glossier

10
25 -2
-1 Starface
The Ordinary

11
26 -1
4 Touchland
Aesop

12
27 -5 Mad Rabbit
Rituals
AUGUST 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 17
25 -1 The Ordinary
TOP 100 SKINCARE BRANDS TRENDING ON INSTAGRAM

26
R ank
4
Ch an ge
Aesop Brand Im age

1
27 1
-5 Rhode
Rituals

2
28 -1
6 Sol de Janeiro
Cosrx

3
29 -
22 Tree&Hut
Dot Key

4
30 1
23 Glow Recipe
Topicals

5
31 -1
8 Beauty of Joseon
Pixi

6
32 5
10 Le Labo
Byoma

7
33 -1
-2 Bubble
Isntree

8
34 4
42 Drunk Elephant
Banila Co

9
35 4
-7 Fenty Skin
Summer Fridays

10
36 -2
39 Starface
Sulwhasoo

11
37 -1
3 Touchland
CLEARSTEM

12
38 -5 Mad Rabbit
OSEA
-22023 - JENNIFER
AUGUST CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 18
36 39 Sulwhasoo
TOP 100 SKINCARE BRANDS TRENDING ON INSTAGRAM

37
R ank
3
Ch an ge
CLEARSTEM Brand Im age

1
38 1
-2 Rhode
OSEA

2
39 -1
33 Sol de Janeiro
Supergoop!

3
40 8- Tree Hut
Rose INC

4
41 1
-22 Glow
JLo Recipe
Beauty

5
42 -1
23 Beauty
Hero of Joseon
Cosmetics

6
43 5- Le Labo
Dr. Barbara Sturm

7
44 -1
19 BubbleJuice
Moon

8
45 4
23 Drunk Elephant
ITK

9
46 4
-11 Fenty Skin
Huxley

10
47 -2
53 Starface
Dr. Bronner's

11
48 -1
14 Touchland
Clay And Glow

12
49 -5
-3 Mad Rabbit
Vacation
AUGUST 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 19
47 53 Dr. Bronner's
TOP 100 SKINCARE BRANDS TRENDING ON INSTAGRAM

48
R ank
14
Ch an ge
Clay And Glow
Brand Im age

1
49 1
-3 Rhode
Vacation

2
50 -1
-27 Sol de Janeiro
SK-II

3
51 -
-14 Tree Hut
Clarins

4
52 1
15 GlowInkey
The Recipe
List

5
53 -1
29 Beauty of Joseon
Dieux

6
54 5
-22 Le Labo
TOILETPAPER Beauty

7
55 -1
-14 BubbleSkin Club
Clean

8
56 4
1 Drunk
La Elephant
Roche-Posay

9
57 4
-12 Fenty Skin
Naturium

10
58 -2
-9 Starface
SVR

11
59 -1
-4 Touchland
Good Molecules

12
60 -5 Mad&Rabbit
Salt
-22023 - JENNIFER
AUGUST Stone
CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 20
58 -9 SVR
TOP 100 SKINCARE BRANDS TRENDING ON INSTAGRAM

59
R ank
-4
Ch an ge
Good Molecules
Brand Im age

1
60 1
-2 Rhode
Salt & Stone

2
61 -1
95 Sol de
First Janeiro
Aid Beauty

3
62 -
23 Tree Hut
Humanrace

4
63 1
-11 Glow Recipe
Aime

5
64 -1
6 Beauty of Joseon
Eadem

6
65 5
4 Le Labo
PillowtalkDerm

7
66 -1
-19 Bubble
Truly

8
67 4
-23 Drunk
Aman Elephant

9
68 4
-14 Fenty Skin
Sisley-Paris

10
69 -2
NEW Starface
Stripes

11
70 -1
-4 Touchland
KIKO Milano

12
71 -5 Mad Rabbit
Heimish
6 2023 - JENNIFER
AUGUST CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 21
69 NEW Stripes
TOP 100 SKINCARE BRANDS TRENDING ON INSTAGRAM

70
R ank
-4
Ch an ge
KIKO Milano B r a n d Im age

1
71 1
6 Rhode
Heimish

2
72 -1
-12 Sol
Nuxede Janeiro

3
73 -
-14 Tree Hut
Skin Rocks

4
74 1
12 Glow
Black Recipe
Girl Sunscreen

5
75 -1
4 Beauty
Rodial of Joseon

6
76 5
46 Le Labo
Shiseido

7
77 -1
-52 Bubble
The Outset

8
78 4
-7 Drunk Elephant
Officine Universelle Buly

9
79 4
13 Fenty Skin
La Prairie

10
80 -2
65 Starface
I'm From

11
81 -1
-20 Touchland
The Skinny Confidential

12
82 -5
14 Mad Rabbit
Lancôme
AUGUST 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 22
80 65 I'm From
TOP 100 SKINCARE BRANDS TRENDING ON INSTAGRAM

81
R ank
-20
Ch an ge
The Skinny Confidential
Brand Im age

1
82 1
14 Rhode
Lancôme

2
83 -1
181 Sol
Indede Janeiro
Wild

3
84 -
-4 Tree Hut
Cocokind

4
85 1
-29 Glow Recipe Skincare
Face Reality

5
86 -1
-12 Beauty
Swiitch of Joseon
Beauty

6
87 5
24 Le Labo
Medik8

7
88 -1
30 Bubble
Sensai

8
89 4
-63 Drunk Elephant
Tubby Todd Bath Co.

9
90 4
17 Fenty Skin
Typology

10
91 -2
-58 Starface
Estrid

11
92 -1
2 Touchland
Harletté

12
93 -5
13 Mad Rabbit
Decorté
AUGUST 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 23
 91 -58 Estrid
TOP 100 SKINCARE BRANDS TRENDING ON INSTAGRAM

92
R ank
2
Ch an ge
Harletté Brand Im age

1
93 1
13 Rhode
Decorté

2
94 -1
-11 Sol de Janeiro
Albion

3
95 -
-14 Tree Hut
Erborian

4
96 1
14 Glow
KopariRecipe

5
97 -1
6 Beauty
Iunik of Joseon

6
98 5
50 Le Labo
Peace Out

7
99 -1
- Bubble
Beekman 1802

8
100 4
-22 Drunk Elephant
Dermalogica

9
This list is not the brandsFenty
4
with theSkin
most followers, what I’m trying to measure is what
brands are steadily growing and getting engaged attention. Brands that have
unusually low engagement or brands that are loosing followers get a penalties
10 -2 Starface
in the algorithm, since it’s a negative indication. Having a lot of followers but no
engagement might mean the brand bought followers or that followers really don’t
care11about the brand.
-1 ATouchland
high rank on this list is an indication that the brand is
growing, has an engaged customer base and a lot of potential.

12 -5 Mad Rabbit
AUGUST 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 24
 NEW REPORTS AVAILABLE!

My new Beauty Brands Archetype Reports are now

available for purchase on my website where you can also
find more information!

MINTOIRO.COM/REPORTS

AUGUST 2023 - JENNIFER CARLSSON - MINTOIRO - INFO@MINTOIRO.COM 25