Republic of the Philippines

Pangasinan State University

Bayambang Campus
College of Arts, Sciences and Technology

MARKETING RESEARCH
TITLE PRESENTATION
(MR Form 2)

Bachelor of Science in Business Administration

Course:
Major in Marketing Management
Research Instructor: Maridith Kristine Calangian-Castillo, MBA
Year and Section: BSBA 3-4
Group Number: Group No. 9
Group Members: Avegail E. Idaño, Maricar O. Andaya, Rose Ann
G. Cardenas, Anthonette B. Gabayno, Monica
Gutierrez, Justine Marie P. Villablanca

MR Title 1:
Analysis of CCNHS Grade 12 Students Satisfaction towards Food and
Quality Services in Calasiao, Pangasinan Food Strip

A. Scope of Marketing Research:

✓ Market Research
✓ Pricing Research
✓ Business Environment and Corporate Responsibility Research

B. National Integrated Basic Research Agenda:

✓ SAPAT AGENDA ( Saganang Pagkain Para sa Lahat) Food and Nutrition Security
✓ LIKAS AGENDA ( Likas Yaman sa Kalusugan) Health Sufficiency

C. Sustainable Development Goals:

✓ Good Health and Well Being ( SDG 3)
✓ Responsible Consumption and Production (SDG 12)

Hotline Number: 0906-8986177

Email Address: bayambangbsba@psu.edu.ph
Facebook Page: www.facebook.com/BSBAPsuBC
 Republic of the Philippines
Pangasinan State University
Bayambang Campus
College of Arts, Sciences and Technology

D. Statement of the Problem:

This study aimed to determine the students satisfaction towards food
and service quality in food strip of Calasiao, Pangasinan. Also, this
research sought to determine the significance impact of food strip food
and service quality on student satisfaction. Specifically, this study
targeted the following questions:

1. What is the profile of the respondents in terms of:

a. Name (Optional)
b. Age
c. Gender
d. Strand
e. Allowance

2. What is the level of students satisfaction to the food and service in

food strip as the following:
a. Ambience
b. Cleanliness
c. Taste of Food
d. Nutritional Value
e. Price

3. What are the actions or suggestions for the improvement of Calasiao

Food Strip

MR Title 2:
THE IMPACTS OF ONLINE STORE MARKETING METHODS ON PROVIDING CONSUMER
SATISFACTION AND THE PERCEIVED RISKS.

A. Scope of Marketing Research:

✓ Distribution Research

B. National Integrated Basic Research Agenda:

✓ NIBRA - Health Sufficiency ( LIKAS Agenda )

C. Sustainable Development Goals:

✓ Industry, Innovation and Infrastructure (SDG 9)
✓ Sustainable Cities and Communities (SDG 11)

Hotline Number: 0906-8986177

Email Address: bayambangbsba@psu.edu.ph
Facebook Page: www.facebook.com/BSBAPsuBC
 Republic of the Philippines
Pangasinan State University
Bayambang Campus
College of Arts, Sciences and Technology

D. Statement of the Problem:

This study aims to investigate how online store sales and marketing methods, such as product
description, reviews and promotion, influence consumer perceived risks , and consumer
satisfaction. Specifically, the study will explore the following question.
1. What is the profile of respondents according to:
a. Age,
b. Gender,
c. Employment status,
d. Monthly income,
e. Social media applications being used,
f. Time spent using social media in a day,
g. How often to purchase online,
h. Types of products purchased online,
i. Apps or sites used to purchase online
2. What is the perceived risk associated with online shopping and how does it impact consumer
behavior?
3. How does consumer satisfaction with online shopping relate to sales and marketing methods
used by online stores?
4. What are the most effective sales and marketing methods for online stores to increase
consumer satisfaction and reduce perceived risk?

MR Title 3:
EFFECTIVENESS OF 'BUDOL FINDS’ IN INFLUENCING THE
PURCHASING BEHAVIOR OF GENERATION Z’s IN DAGUPAN CITY

A. Scope of Marketing Research:

✓ Advertising and Promotion Research
✓ Sales Methods and Policies Research

B. National Integrated Basic Research Agenda:

✓ Inclusive Nation Building (ATIN Agenda)

C. Sustainable Development Goals:

✓ Industry, Innovation and Infrastructure (SDG 9)
✓ Sustainable Cities and Communities (SDG 11)

Hotline Number: 0906-8986177

Email Address: bayambangbsba@psu.edu.ph
Facebook Page: www.facebook.com/BSBAPsuBC
 Republic of the Philippines
Pangasinan State University
Bayambang Campus
College of Arts, Sciences and Technology

D. Statement of the Problem:

The study aims to determine the Effectiveness of 'Budol Finds’ in
Influencing the Purchasing Behavior of Generation Z’s in Dagupan City.
Specifically, the study aims to answer the following:

1. What is the profile of respondents according to:

a. Age,
b. Gender,
c. Employment status,
d. Monthly income,
e. Social media applications being used,
f. Time spent using social media in a day,
g. Type of content being watched,
h. How often to purchase online,
i. Types of products purchased online,
j. Apps or sites used to purchase online
2. What social media application do Generation Z prefer to use in gathering
information about certain product?
3. What is the level of Effectiveness of Budol Finds in Influencing the
Purchasing Behavior of Generation Z's in Dagupan City in terms of:
a. Viral video contents
b. Affiliate marketing programs
c. Online shopping behavior
4. What are the possible recommendation for businesses and influencers to
excel in creating appealing contents at the right platform to increase sales?
BSBA 3-4; GROUP 9

AVEGAIL E. IDAÑO
Leader

MARICAR O. ANDAYA ROSE ANN G. CARDENAS

Member 1 Member 2

ANTHONETTE B. GABAYNO MONICA GUTIERREZ

Member 3 Member 4

JUSTINE MARIE P. VILLABLANCA

Member 5

Hotline Number: 0906-8986177

Email Address: bayambangbsba@psu.edu.ph
Facebook Page: www.facebook.com/BSBAPsuBC