STRATEGIES FOR SWETTIE SHOP

• Invest in media
Investment in media is a key element in ecommerce since it is through
them that people have the possibility of discovering that our business
exists. There are several types of media that we can test through the
Instagram platform, Facebook, Small ads on YouTube, Google
Advertisements, etc.

• Social networks yes, but only those that make

sense
Many stores make a classic mistake when exploring the world of social
networks: wanting to be in all of them at the same time.
If it is already difficult for large businesses to establish a presence in all
channels, imagine for smaller ones. For this very reason, SWETTIE SHOP is
only present on social networks that make sense to use, and does an
excellent job through these media. Finally, it is essential to work with the
power of images in social networks. Channels like Instagram and Pinterest
have strong visual appeal and you have to use that to your advantage. Post
good pictures of our products and show them being used in everyday life.

• Create content
It is essential to create quality content. In fact, producing content through
a blog or a YouTube channel that will help SWEETIE SHOP gain a place in
search engines and will make undecided customers decide to buy.

• Offer the possibility of receiving comments on the

products
Human beings are naturally influential. When considering a purchase, it's
normal to look for product reviews to make sure it will meet your
expectations.

• Provide discount coupons

In addition to being, as we said above, naturally influenced, human beings
are also normally stimulated by offers. The strategy of offering discounts
can, then, yield very good results.
• Offer gift merchandising to your customers.
Merchandising is a classic marketing strategy that follows the same line as
the previous advice. That's why SWEETIE SHOP will have pens, key chains
or any other symbolic item made with your brand's logo and send it along
with your customers' purchases as a gift.

Conclusions for sweetie shop

• The integrating project allowed us to carry out a process in which
information was executed, collected, analyzed, and organized in order to
incorporate forms and generate queries and reports with information
based on the company.

• By carrying out the information systematization procedures, the

company manages to have an organization in the data provided by its
clients, suppliers, etc.

• The databases are made by forming structures (tables) with which

relations are made, so that queries can be made with certain data and
generate reports about the company.