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Environmental Behavior
in Large Organizations
A Case Study of the Cornwall
National Health Service (NHS)
in the United Kingdom
Terry L. Tudor
University of Northampton
Stewart W. Barr
Andrew W. Gilg
University of Exeter
Introduction
426
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Tudor et al. / Framework for Examining Environmental Behavior 427
Figure 1
Organizational Factors That Influence Individual
Environmental Management Behavior
Organizational focus
Organizational structure
Department type/size
Organizational culture
the behavior of groups and individuals within them (Mullins, 1999; Pugh,
1990; Robbins, 1998).
Figure 2
Cognitive Factors That Influence Individual
Environmental Management Behavior
Attitudes
Sociodemographics
Beliefs
Awareness
Motivation
examine the manner in which they interact and ultimately influence envi-
ronmental behavior (Barr, Gilg, & Ford, 2001; Clift, Doig, & Finnveden,
2000; Costi, Minciardi, Robba, Ovatti, & Sacile, 2004; Kowalewski et al.,
1999; Lim, 2003).
There are four significant limitations that exist in current waste manage-
ment models and frameworks. First, many lack a coherent sense of holism.
It is only within recent times that models such as Berger, Savard, and Wizere
(1999) and Hummel (2000) have sought to integrate environmental and social
indicators (e.g., demographics and education) into their decision making.
Second, much of the research has been based on the theory of planned behav-
ior (TPB; Azjen, 1991). However, studies suggest that the TPB is limited in
its applicability to predicting the factors that influence sustainable waste
management behavior (Boldero, 1995; Davies, Foxall, & Pallister, 2002;
Tonglet, Phillips, & Read, 2004). Third, many of the current waste manage-
ment models assume that decision criteria have already been identified and
are actually decision-support systems using a variety of methods such as risk
assessment, multicriteria decision making, and life-cycle analysis (Morrissey
& Browne, 2004). Fourth, they are also limited in that they have tended to
be focused on the household or community sectors.
This article therefore sets out to conceptualize a framework of the main
individual and organizational factors that influence sustainable environmen-
tal behavior among employees in a large organization. The study sought to
answer three main questions:
1. What were the main organizational and individual factors that influenced
sustainable waste management behavior in the Cornwall NHS?
2. What were the main mechanisms via which the factors interacted?
3. How did the variables ultimately influence behavior?
The article is based on a case study of the Cornwall NHS and sought to build
on the literature by formulating an environmental behavior change frame-
work that (a) is holistic, (b) integrates both cognitive and organizational vari-
ables, and (c) focuses on environmental management behavior in the UK
within a setting that has thus far received limited attention—the organiza-
tional setting.
The NHS was established in 1948 and is the largest health care provider
in the UK (www.nhs.uk/thenhsexplained). Its primary role is to improve the
Table 1
The Main Research Approaches and Tools
Used During the Study
Research Approach Research Tool
Quantitative Questionnaires
Waste bin analysis
Qualitative Ethnography
Interviews
Method
Literature Review
A multidisciplinary and holistic literature review was undertaken to iden-
tify the main individual/cognitive and organizational factors that affect indi-
vidual waste management behavior within an organizational setting. Based
on this review, a number of organizational (Figure 1) and cognitive factors
(Figure 2) that influence sustainable environmental behavior were concep-
tualized. These variables were then used to undertake the study of employee
environmental behavior in the Cornwall NHS.
The ethnographic study of the general NHS staff in Cornwall was conducted
during the period of January 2003 through January 2005. It utilized partici-
pant observation, with field notes for documentation, and covered approxi-
mately 100 sites. These condensed accounts were either noted immediately,
if possible, or the information (usually in the form of snippets of conversa-
tion or brief descriptions of settings) was recorded on paper as soon as pos-
sible, and then expanded on afterward.
Interviews were held during the period October through December 2004.
Letters were sent to senior managers in the Cornwall NHS and related agen-
cies, with a list of specific questions. A total of eight structured interviews
were conducted either in person and recorded using a standard tape recorder
or over the telephone (in a radio studio) and recorded unto a minidisc. Each
interview was transcribed, coded, and analyzed by selecting key themes
related to sustainability and environmental management.
Waste bin analyses were undertaken during the periods of June-July 2004
and September-October 2004 at the acute care trust sites, and April-May
2004 and September 2004 at the non-acute sites to determine the waste man-
agement actions of the employees. A representative sample of 72 sites and
49 departments were chosen using the premises listing of the Cornwall NHS.
To determine the number of bags to be sampled, the “average” number of
bags produced over a period of 2 “average” weeks (based on patient activity
gathered from the Cornwall NHS Performance Management Department)
across five different departments was monitored. Based on these data, the
average number of waste bags per bin (approximately 20 bags) was calcu-
lated. Using an earlier survey of the total number of bins across the various
departments and these “average totals,” approximately 10% of the weekly
bags produced were then targeted for sampling. Each department was con-
tacted and cleaning staff asked to randomly select and set aside the required
number of waste bags to be collected. Because of the large number of sites
surveyed, to avoid sampling errors and to take account of seasonal varia-
tion, the sites were divided and sampling undertaken during the time peri-
ods stated above. A total of 169 clinical waste bags and 184 domestic waste
bags from 49 departments were collected and analyzed. All the items from
each of the bags were manually sorted into their respective waste cate-
gories. Each category was weighed, with the volume determined by placing
the items into a previously calibrated box, thus enabling calculation of the
average quantity and composition of waste from each department.
The questionnaires were designed to examine a number of issues including
staff attitudes and beliefs, and levels of awareness about waste management.
They were piloted in three different departments before roll out. They were
distributed to 72 sites across the county and either collected immediately or
Data Analyses
As a result of the holistic and interrelated nature of the determinants, and
the need to examine these relationships, multivariate models were used to
analyze the data. For each predictor (independent) the R2adj and F statistic
(and its probability) are given. Using conservation of materials at work as
the dependent variable for sustainable waste management behavior, various
independent factors from the bivariate analyses were put into the multivari-
ate model (using stepwise regression) to ascertain what were the main pre-
dictors that determined this behavior among staff. The high R2adj (68.2%)
and F values (943.938, p < .001) suggest a strong model fit and indicate that
the results can be confidently reported. For example, the R2adj indicates that
68.2% of the variation in the resource conservation behavior could be
accounted for by variation in the predictor variables.
Results
Second, this focus and control resulted in a high degree of apathy coupled
with low levels of motivation among staff toward noncore activities. (This
will be discussed further under the heading “The Impact of the Individual/
Cognitive Factors.”) It should be stated that this was not the case for all staff,
as there were many who worked diligently; however, instances of this feeling
of apathy were experienced, for example, when the researcher was distribut-
ing questionnaires. Some staff queried the point of filling them in, as in their
opinion it would simply create more wastage and would not make a differ-
ence as “things never change.” One staff member indicated, “Somebody may
come in with new ideas, but they soon become frustrated.”
Third, the main aim of the managers was to meet the health care related tar-
gets, with any other issue being secondary. Based on the tone of what was said
and the type of words used, it was evident that there was a degree of “resigna-
tion” and “frustration” among the interviewees, even though only Interviewee
G actually spoke out against the system. Confirmation of the influence of the
central NHS on behavior was evidenced best in the following statement from
Interviewee F:
In the big flow of things, if you were to list out twenty-five health and safety
regulations and how important they are, they don’t dawn on any of us at all.
What’s more important is are we going to get kicked in the teeth by the
Health and Safety Executive in the next routine visit they have? What’s the
must do’s that fell out of their last visit’s action plan process that we haven’t
yet done?
Department type and size. The factor of “department type and size” was
a significant determinant of waste management practices, with large varia-
tions existing in the quantities of waste produced by each department (Figure
3). For example, mental health/learning disability (MH/LDD) units and
maternity wards produced the highest combined quantities (wt.) of clinical
and domestic bag waste. General wards, offices, and acute care wards were
also above the average quantity of 3.69 kg. Outpatient departments and can-
teens/restaurants were only slightly below average, generating 3.6 kg.
Alternatively, minor injury units (MIUs) and day hospitals were the lowest
waste generators.
Based on the availability of patient and staff numbers, per capita waste
quantities for selected departments were calculated (Table 2). It can be seen
that the combined effect of department size (activity levels) and type had a
significant influence on waste generation, with acute care wards being
highest at 32.1 kg/person/month, whilst minor injury units (MIUs) gener-
ated only 0.01 kg/person/month.
Although department type and size explained the quantities and compo-
sition of the waste, taken on their own they did not necessarily directly
influence the behavior of the employees. Rather, they worked in conjunc-
tion with other factors to ultimately influence behavior. For example, the
type or size of department determined the type of staff, which then influ-
enced the group dynamics and culture that existed. In combination, these
factors then served to determine individual behavior.
Figure 3
The Average Weight of a Bag of Health Care
Waste From the Main Departments
in the Cornwall NHS
10
6
Weight (kg)
0
ard
nits
pt.
tre
s
cy
ry
.
en
pt.
ice
rt
U
rd
osp
ab
po
MI
rge
wa
en
de
nte
de
ea
Off
ew
Du
al l
up
yh
erg
Th
Su
ral
nity
Ca
nts
ds
dic
car
/LD
Da
em
ne
atie
ter
Me
an
ute
MH
Ge
Ma
nd
tp
min
Ac
Ou
ta
Ad
en
cid
Ac
Department
clinical domestic
Table 2
The Per Capita Weight of Domestic Waste From Selected
Departments in the Cornwall NHS
Average Bag Waste Quantity
Department Weight (kg) kg/month kg/person/month
accepting the changes that occurred and moving on. As such, the organiza-
tional structure had a strong effect on the levels of motivation and apathy
among the employees. In parallel, the “informal” organization was also
strong and served to inculcate and maintain the ingrained thickness of the
existing culture. It also helped to “create” some of the heterogeneity in the
system by maintaining divisions along the lines of job categories and group
dynamics. In doing so, the structure also contributed to the formation of the
organizational culture.
Finally, the structure affected the support of the managers for environ-
mental management. Although there were a number of sustainability poli-
cies within the organization, it was evident that because of the focus of the
central NHS, support from managers for the substantial implementation of
the policies was generally limited. For example, apart from Interviewee D
there was limited mention during the interviews of any sustainability tar-
gets. Sustainability was not a priority for the managers.
Hence, the organizational structure affected the culture, employee attitudes,
and beliefs, as well as the level of support and resources that was afforded to
sustainable waste management.
Table 3
The Main Predictors of Sustainable Waste Management
Among Cornwall NHS Staff (Based on Stepwise
Multivariate Regression)
Standardized
Predictor Statement/Factor Beta Weight t P
Additional Factors
Waste management behavior at home and work. Environmental man-
agement practices at home strongly correlated with sustainable waste man-
agement behavior at work. Indeed, employees who recycled at home were
also more likely to practice sustainable environmental behavior at work.
Discussion
Additional Factors
Apart from the interrelated and holistic nature of the factors, two key
issues need also be noted before formulating the framework. First, there was
a strong influence of environmental actions of the employees at home on
their behavior at work. Indeed, the strong correlation suggests that employ-
ees who recycled at home were more likely to also be more sustainable in
their behavior at work. Second, there was a difference between actual and
stated behavior of the employees. For example, although employees stated
that they recycled paper, this was one of the main items in the domestic
waste stream. This confirms the intention-behavior gap noted in the TPB
(Ajzen, 1991).
Despite the fact that the impact of each category of factors has been dis-
cussed separately, a crucial point is that their effect on behavior was found
to be interrelated, not separate.
Based on the main identified factors and relationships, a modified con-
ceptual framework (Figure 4) of the key antecedents that determine sus-
tainable waste management behavior in the Cornwall NHS can therefore be
formulated. Figure 4 is a process framework in that its design takes into
Job satisfaction
Group dynamics
distribution.
Organizational structure
Site/department
NHS focus and policies
type and size
Source:Tudor (2006).
445
446 Environment and Behavior
account the interrelated and holistic nature of the factors and also indicates
the manner in which the interaction between the variables occurs.
Figure 4 is not intended to be a rigid structure but rather to provide a guide
for action. There is, therefore, the flexibility to take into account differing lev-
els of applicability of each of the factors identified, according to the context
being analyzed. For example, within other contexts, the geographical location
or organizational structure would be different. This flexibility is consistent
with the position of other researchers that sustainability is an ongoing, cyclic
process with the flexibility to accommodate change (Johnson, Hays, Center,
& Caley, 2004; Shields et al., 2002). Basing the framework on an integrated
approach is similar to recent waste management models/frameworks (Berger
et al., 1999; Clift et al., 2000; Costi et al., 2004).
However, this framework differs from previous waste management
frameworks/models in a number of ways:
Conclusion
This study has demonstrated that the main determinants for sustainable
waste management behavior within the Cornwall NHS included its organi-
zational focus, structure, and culture of the Cornwall NHS, as well as the
attitudes, beliefs, levels of awareness, and the environmental practices of
the employees at home. These factors did not, however, work in isolation
but rather within a dynamic, holistic, and interrelated framework to ulti-
mately determine the sustainability of individual behavior (Figure 4). The
demonstration of the holistic and interrelated nature of these factors sug-
gests the need to address both individual and organizational variables in the
development of policies and programs to achieve greater sustainability in the
environmental behavior of employees. The formulation of this conceptual
framework is significant as there has been limited research thus far into envi-
ronmental behavior in U.K. organizations, particularly studies that have
sought to integrate both organizational and individual factors.
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Stewart W. Barr gained his PhD from the University of Exeter in 2001, having studied the fac-
tors that influenced waste management behavior in Exeter, United Kingdom. He was a research
fellow for 2 years from 2001 to 2003 on an Economic and Social Research Council project
titled “Environmental Action in and Around the Home.” Since 2003, he has worked as a lec-
turer in geography at the University of Exeter, teaching modules on sustainable development
and statistical analysis. He is author of Household Waste in Social Perspective (Ashgate, 2002)
and coauthor of Statistical Techniques in Geographical Analysis (Fulton, 2004).
Andrew W. Gilg is an honorary research fellow at the University of Exeter. Until 2005, when he
retired, he was a reader in Countryside Planning at the University of Exeter. He is currently
researching into Housing Affordability in North Devon and has just completed a Department of
Environment, Food, and Rural Affairs (DEFRA) contract on “Changing Environmental Behavior.”
Before his retirement he directed two Economic and Social Research Council (ESRC) research
grants—between 2001 and 2003, research into “Household Environmental Behavior,” which has
been published widely, and between 2003 and 2005, research into a “Comparison of Local Food
issues in Two English Regions,” which has been mainly published in working papers. In 2005,
he also published a major evaluation of British Planning in “Planning in Britain: Understanding
and Evaluating the Post-War system.”