YEP_Ghazipur_2023_Phool_ABC College

Phool
ABC College, Ghazipur

Submitted by:
Name Stream & Year Mobile no
Member 1 (TL) Shreya B.Com, 2nd Year Xxxxxxxx96
Member 2 Rohit B.Com, 2nd Year Xxxxxxxx19
Member 3 Sowmya B.Com, 2nd Year Xxxxxxxx45
Member 4
Member 5
Team Email: abcd@gmail.com Team Contact Xxxxxxxx47
(WhatsApp):
YEP_Ghazipur_2023_Phool_ABC College

Problem Statement
Share with us the social issue or the problem identified by your team. How big is the
problem? Who does it affect the most?
Describe the current solutions to these problems. What is the gap in these offerings?
Use Chart/Statistics/Pictures to explain the same.

अपनी टीम द्वारा पहचाने गए सामाजिक मद्दु े या समस्या को हमारे साथ साझा करें । समस्या जकतनी बडी है?
इसका सबसे अजिक प्रभाव जकस पर पडता है? इन समस्याओ ं के वततमान समािानों का वर्तन करें । इन
पेशकशों में क्या अंतर है? इसे समझाने के जिए चाटत/सांजययकी/जचत्रों का उपयोग करें ।

Example: Phool- Makes Agarbattis from waste flowers in Ganga River

Problem Statement: Varanasi has many religious sites where devotees offer fresh
flowers. These flowers are dumped in Ganga River and causes water pollution. Water
pollution in Ganga River affects its aquatic life and releases toxic chemicals in river.
Millions of people are dependent on Ganga River for their water needs and poor quality
of water affects them adversely.

Current solution: Government picks these flowers for the river and processes them in
government waste management facility.

Gap: Flowers are a naturally fragrant substance but as they are processed in waste
management facility, they go waste. These flowers could be used to make something of
value.

Data: Close to 10 million tonnes of flowers are dumped in Ganga River every year.
Market Size
Potential Market size of the problem / solution.
Use multiple geographies if your product / solution is international.

समस्या/समािान का संभाजवत बाजार आकार।

यजि आपका उत्पाि/समािान अंतरातष्ट्रीय है तो एकाजिक भौगोजिक क्षेत्रों का उपयोग करें ।

Total national market for Agarbattis is close to 500 Cr. International Agarbatti market is
of the size 1000 Cr.
YEP_Ghazipur_2023_Phool_ABC College

Company Overview
Brief about your company offerings and how it addresses the above-mentioned gaps (i.e.
your solution). Please add the Vision/Mission/Objective. Clearly describe the target
customers for your business offerings.
Unique Value Proposition (USP): How is your business idea unique and how does it
create value for your target customers?

आपकी कंपनी की पेशकशों के बारे में संजक्षप्त िानकारी और यह उपयतक्त

ु कजमयों को कै से संबोजित करती है
(अथातत आपका समािान)। कृ पया जवजन/जमशन/उद्देश्य िोडें। अपनी व्यावसाजयक पेशकशों के जिए िजक्षत
ग्राहकों का स्पष्ट रूप से वर्तन करें ।
अजद्वतीय मूल्य प्रस्ताव: आपका व्यावसाजयक जवचार कै से अजद्वतीय है और यह आपके िजक्षत ग्राहकों के
जिए कै से मूल्य बनाता है?

Company brief: Phool is an Agarbatti (and other religious offerings) making business
that makes its products from flower waste dumped in Ganga River. Traditional
Agarbattis contain toxic substances, but Phool products are made from 100% natural
and sustainable raw materials. Due to raising awareness about sustainable lifestyle,
customers are looking for natural products that do not pollute the environment.
Mission: To fulfil need of religious products using all natural and upcycled raw materials
USP: Phool is a unique brand that not only provides natural products but also reduces
water pollution in Ganga River.
Target customers:
1. Religious people looking for an all-natural alternative to traditionally made devotional
products.
2. Consumers who shop using e-commerce websites
3. Consumers who are will to pay slightly higher price for a sustainable and natural
products.

Products and Services

Briefly share about the products and/or services that your business will be providing?
Provide a brief overview of the various service offerings, if any? Describe the price of the
product or service offereings.

इन उत्पािों और/या सेवाओ ं के बारे में सक्ष

ं ेप में बताएं िो आपका व्यवसाय प्रिान करे गा? जवजभन्न सेवा
प्रस्तावों का सजं क्षप्त जववरर् प्रिान करें , यजि कोई हो? उत्पाि या सेवा की पेशकश की कीमत का वर्तन करें ।
YEP_Ghazipur_2023_Phool_ABC College

Product offering: Agarbatti, Dhoop, Pooja kits, Sustainable rakhis, Sustainable greeting
cards.

Our selling price will be 10-15% more than the locally available devotional products.

Revenue Model
How will the products or service offerings offered are going to make revenue?

प्रस्ताजवत उत्पाि या सेवाएँ कै से रािस्व अजितत करें गी?

Sales of products-
Agarbatti- ₹5,00,000
Dhoop- ₹2,00,000
Pooja kits- ₹1,00,000
Sustainable rakhis- ₹1,00,000
Sustainable greeting cards- ₹1,00,000

Total revenue in 1st year- ₹10,00,000

Marketing and Distribution Plan
Which marketing channels will you be using? How will you sell your products and/or
services to your customers?

आप कौन से माके जटंग चैनि का उपयोग करें गे? आप अपने उत्पािों और/या सेवाओ ं को अपने ग्राहकों को
कै से बेचेंगे?

Marketing:
B2C channels: Sales promoter at shops, Posters, Hoardings in target markets
D2C channels: Influencer marketing, Performance marketing, advertisements on
different social media platforms.

Distribution:
Traditional channel B2C:
Super stockist>>>Wholesalers>>>Distributor>>>Retailer>>>Customer
D2C E-commerce channel:
Direct to customer- website sales, Amazon, Flipkart, Meesho etc
YEP_Ghazipur_2023_Phool_ABC College

Fund Required
How much funds do you require to start your business?
How much capital will be contributed by the promoter (founder)?
Detail out the usage of funds?

आपको अपना व्यवसाय शरू ु करने के जिए जकतने फंड की आवश्यकता है?
प्रमोटर द्वारा जकतनी पंिू ी का योगिान जिया िाएगा?
जनजियों के उपयोग का जववरर् िें?
Total ₹20 lakhs fund is required. ₹5 lakhs founders can contribute while ₹15 lakhs we
need from investors.

Product development: ₹3 lakhs

Raw material procurement: ₹2 lakhs
Processing: ₹5 lakhs
Workshop and warehouse: ₹1 lakhs
Marketing: ₹5 lakhs
Salaries: ₹4 lakhs

Key Differentiators and Competitive Landscape

Please provide details on who are your competitors (Local and global) and how are you
different from them?

कृ पया जववरर् प्रिान करें जक आपके प्रजतस्पिी (स्थानीय और वैजिक) कौन हैं और आप उनसे कै से जभन्न
हैं?
Key differentiators:
Unique brand building, targeting urban audience, Sustainability focused.
Competitive landscape:
Local manufacturers in UP- Multiple local manufactures who sell between ₹50 Lakhs to
₹5 Cr. Annually.
National brands: Multiple national brands with upto ₹85 Cr revenue.
Fragmented market, no monopoly, no entry barrier, large scope of exports.
YEP_Ghazipur_2023_Phool_ABC College

Core Team
List down team members. Briefly write what is special about each member? What is the
distribution of work amongst the team members?

टीम के सिस्यों की सचू ी बनाएं। संक्षेप में जिखें जक प्रत्येक सिस्य में क्या जवशेष है? टीम के सिस्यों के बीच
कायत का जवतरर् क्या है?

Give profile of each team member and mention what is special about them.
For example, team members can have (not limited to) any of the below specialities-
1. Experience in Family business
2. Exposure or expertise in any Sports
3. Participation in Extempore or debate
4. Hobbies in public speaking or acting.
5. Held any potions- Head of student committee, Class Representative etc.

Distribution of work:
Shreya- Operations and Product development
Rohit- Sales and Marketing
Sowmya- Finance and Accounting

Scale up Plan- Vision for your company

How do you plan to expand your service/product offerings?
Provide a phase-wise scale up.
Provide financial projection of the business for the next five years (optional)

आपकी अपनी सेवा/उत्पाि पेशकश का जवस्तार करने की क्या योिना है?

चरर्-वार स्के ि अप प्रिान करें ।
अगिे पांच वषों के जिए व्यवसाय का जवत्तीय अनुमान प्रिान करें (वैकजल्पक)

We are currently into devotional offering but we also plan to include artisanal diyas and
bamboo baskets into the product portfolio.

We will start as an e-commerce website but we plan to have physical stores in 10 states
in the next three years.
YEP_Ghazipur_2023_Phool_ABC College

Three-year plan:
Year 2023 2024 2025
Products 10 25 50
Geographical presence (states) 2 5 10
Revenue 10 Lakhs 25 lakhs 50 lakhs

Key Risks and Mitigation

What are some of the key risks that the business might face? Please list down the risks.
How do you plan to solve them?

व्यवसाय को जकन प्रमख

ु िोजखमों का सामना करना पड सकता है? कृ पया िोजखमों को सचू ीबद्ध करें ।
उन्हें हि करने की आपकी क्या योिना हैं?
Different types of risks- Goodwill, financial, competitive, administrative etc
1. Risk: Internet becomes expensive and people are not able to use e-commerce
websites.
Mitigation: We open physical stores and not stay dependent on only online
business
2. Risk: Government policy changes and they want to use waste flowers for bio-fuel
are offering good price for flowers.
Mitigation: We offer competitive prices for flowers and as a result increase our
product selling price or we diversify into other products like artisanal diyas and
bamboo baskets.