B2B

Marketing
Concept

• Name : DEBOLINE MITRA

• Registration No. : 211630700910019
• Roll No. : 16300921006 of 2021-22
• MASTER OF BUSINESS ADMINISTRATION Semester : SEM-3

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 Introduction

• Any organization or firm actively involved in the transaction of goods and services to the
consumers/end users is known as business.
• As the name suggests “Business to Business Marketing” (B2B Marketing) refers to the
exchange of either goods or services or both between two businesses
(organization/firm). “Business to business marketing” also known as industrial
marketing involves the sale of goods and services by one organization to the other
which in turn either further sells them to the consumers or use them to support their
own system.
• In layman’s language business to business marketing is nothing but the transaction of
goods and services between businesses/organizations/firms.
• Transaction between a manufacturer and a wholesaler often comes under Business to
Business Marketing.
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 Four Types Of B2B Markets
• Business buyers can be either non-profit or non-profit companies. To help you get a better idea of the different types of business customers in B2B markets, Below are four basic categories:
producers, resellers, governments and institutions.
• Producers:
• Producers are companies that purchase goods and services that are transformed into other products. They include both producers and service providers. Examples include Procter & Gamble,
General Motors, McDonald’s, Dell and Delta Airlines. So are the restaurants around your campus, your dentist, your doctor, and your local tattoo parlor. All these companies must purchase
certain products in order to produce the goods and services they create. General Motors needs steel and hundreds of thousands of other products for the production of cars. McDonalds needs
beef and potatoes. Delta Airlines is in need of fuel and aircraft. Your dentist needs drugs like Novocain, oral tools, and x-ray machines.
• Resellers:
• Resellers are companies that sell goods and services produced by other companies without any material change. These include wholesalers, brokers and retailers. Walmart and Target are two
big retailers you ‘re familiar with. Large wholesalers, brokers and retailers have a lot of market power. If you can get them to buy your products, your sales may increase exponentially.
• Government:
• Can you imagine the biggest purchaser of goods and services in the world? It’s the government of the United States. It buys everything you can imagine, from paper and fax machines to tanks
and weapons, buildings, NASA (National Aeronautics and Space Administration) toilets, highway construction services and medical and security services. Governments and local governments are
also buying huge quantities of products. They contract with companies that provide all kinds of services to citizens, from transport to garbage collection. (Foreign governments, provinces, and
localities, of course.)Business-to – Government (B2 G) markets, or when companies sell to local, state , and federal governments, represent a major selling opportunity, even for smaller retailers.
In fact, many government entities state that their agencies must award a certain amount of business to small businesses, minority and women-owned enterprises, and businesses owned by
disabled veterans.
• Institutions:
• Institutional markets include non-profit organizations such as the American Red Cross, churches, hospitals, charities, private colleges, civic clubs, and so on. Like government and non-profit
organizations, they buy a huge quantity of products and services. Keeping costs down is particularly important to them. The lower their costs, the more people they can provide their services.

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 How B2B works
• The first step of B2B marketing is letting other companies know
that your business exists, and you have a product or service which
will benefit them. In addition to increasing brand awareness, B2B
marketing gets companies interested in your brand, and nurtures
prospects – with the goal of converting them into customers. Ideally,
they will develop a valuable relationship with your brand for many
years.
• Because B2B products and services tend to be more complex (and
expensive) than those designed for consumers, developing long-term
relationships is critical. While someone probably won't care about
relationships if they're searching for the cheapest t-shirt, if they're
considering a long-term investment in something like manufacturing
equipment, choosing the right partner is vital.
• Many B2B marketers use traditional strategies, like attending
trade shows or employing a team of sales reps, to build and nurture
these key relationships. Combining those strategies with digital tools
helps them market to many businesses without losing their personal
touch – it's the best of both worlds.

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 Objectives of B2B Marketing

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 B2B VS. B2C
Marketing

• B2B vs. B2C Marketing

• The goals of B2B and B2C marketing
are the same, but their approaches vary
dramatically. Trying to treat the two
practices like they're identical is a recipe
for disappointment.
• Let's turn our attention to B2C
marketing for a moment to highlight why
this distinction is so important. Once you
understand the nuts and bolts of B2C, it's
easier to spot all the areas where B2B
marketing diverges.

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 Need & Importance of B2B Markeing
Software Companies. Software helps
businesses satisfy their customers and
Office Suppliers. Although we're doing
operate more efficiently. Whether it's
more work electronically than ever, it's still
boosting productivity by blocking social
crucial to keep workspaces well supplied.
media, fostering collaboration with project
Businesses need furniture, phone systems,
management tools, or keeping track of work
security cameras, printer paper and ink,ID
hours and expenses, there's a solution to
badges, and much more for employees.
practically every business need through
software.

Marketing Agencies. Marketing agencies

appeal to businesses by offering to help
them make more money. Lately, they're
focusing on digital marketing as more brands
(and customers) take their business online.
Demand is sky high for agencies building
websites, boosting results in search
rankings, and streamlining e-commerce
checkout processes.
Bookkeeping and Accounting. Accounting
and tax preparation are tedious and time-
consuming, making them ideal expenses to
outsource. Whether it's a large team of
accountants or just a single freelancer with
powerful software, they're all eager to
connect with clients through B2B.

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 Motivation Factor of B2B Markeing
B2B SOCIAL MEDIA MARKETING: WHERE
It’s not a surprise that one of our suggestions is to not overextend your social posting. Between posting, keeping up
with comments and DMs, and interacting with other content, it’s smarter to manage a few networks well rather than
manage a lot of networks poorly, so we suggest to stick to two or three main platforms, such as:
•LinkedIn focuses on education and thought leadership with a robust ad platform.
•Twitter is a B2B mobile leader.
•Facebook is the original ultra-popular social platform, and it has incredible reach.
•Instagram is visual and an excellent place for the company culture to take center stage.
•YouTube is an excellent way to share high-quality, educational content.

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 Conclusion

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