BENGAL INSTITUTE OF TECHNOLOGY AND MANAGEMENT, SANTINIKETAN

SUBJECT: CORPORATE STRATEGY

SUBJECT CODE: MB 302
Semester: 3rd
STREAM: MBA FULL MARKS: 25

GROUP - A
MCQ TYPE QUESTIONS (ANSWER ANY FIVE) 5X1=5
1. The Strategy is developed by the visionary chief executive in ___________ mode of
strategic Management
a) Planning mode b) adaptive mode
c) Strategic mode d) entrepreneurial mode

2. Strategic Management handles:

a) External issues b) management issues
c) Internal issues d) administrational issues

3. Corporate level strategy deals with:

a) objectives of specific functions
b) objective of Single strategic Business Unit
c) objectives of the corporate
d) objectives of specific operations

4. BCG in BCG matrix stands for

a) Boston Calmette Group b) British Consulting Group
c) Boston Corporate Group d) Boston Consulting Group

5. In BCG matrix, what is the label of the horizontal axis?

a) Relative Market share b) Business Strength
c) Industry Growth Rate d) Market Growth Rate

6. Buying another company by one company means:

a) Joint venture b) Acquisition
c) Amalgamation d) Merger
GROUP – B

SHORT TYPE QUESTIONS (ANSWER ANY FOUR) 4X5=20

1. What are the objectives of Strategic Management?
2. What are the differences between External Environment Analysis and Internal
Environment Analysis?
3. Describe the role of a Manager.
4. What are the needs of Evaluation of Strategy?
5. Short Note: SWOT Analysis