Scribd Logo
Upload

Welcome to Scribd!

  • At Edt Ecommerce Presentation

    Uploaded by

    Swayam
    9 views21 pages
    This document discusses ecommerce for small businesses. It begins with introductions of the presenters and their company, which provides digital solutions including websites, apps, design, and marketing. The document then discusses why ecommerce is important, especially with COVID-19 increasing online sales. Key ecommerce platforms and considerations for setting up an ecommerce store are covered. The document ends by emphasizing the importance of digital marketing like SEO, paid search ads, and social media ads to drive traffic to a new ecommerce store.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document discusses ecommerce for small businesses. It begins with introductions of the presenters and their company, which provides digital solutions including websites, apps, design, and marketing. The document then discusses why ecommerce is important, especially with COVID-19 increasing online sales. Key ecommerce platforms and considerations for setting up an ecommerce store are covered. The document ends by emphasizing the importance of digital marketing like SEO, paid search ads, and social media ads to drive traffic to a new ecommerce store.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views21 pages

    At Edt Ecommerce Presentation

    Uploaded by

    Swayam
    This document discusses ecommerce for small businesses. It begins with introductions of the presenters and their company, which provides digital solutions including websites, apps, design, and marketing. The document then discusses why ecommerce is important, especially with COVID-19 increasing online sales. Key ecommerce platforms and considerations for setting up an ecommerce store are covered. The document ends by emphasizing the importance of digital marketing like SEO, paid search ads, and social media ads to drive traffic to a new ecommerce store.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 21

    Ecommerce for Small Business

    October 20th, 2020


    Austin Berry, Nadine Gritten
    Today
    ‣ About Box Clever & Austin
    ‣ What & Why Ecommerce
    ‣ Ecommerce Platforms
    ‣ Ecommerce Store Considerations
    ‣ Promoting Your Store

    Ecommerce for Small Business


    Our Team

    ‣ UX design & development


    ‣ development
    ‣ digital marketing
    ‣ project management

    Ecommerce for Small Business


    Award Winning Agency

    30+
    awards

    Ecommerce for Small Business


    What We’re About

    ‣ digital solutions: web, apps, design, and digital marketing


    ‣ 1,500+ websites online for clients across North America
    ‣ 90% client retention rate from 2005
    ‣ Shopify Expert Partner

    Ecommerce for Small Business


    About Me

    ‣ Shopify Account Manager


    ‣ Gain expert knowledge into your business
    ‣ Diverse client list

    Ecommerce for Small Business


    What & Why ECommerce

    ‣ Variety of stores & products


    ‣ COVID-19 and the impact on
    the marketplace

    Ecommerce for Small Business


    Spending Changes in Canada

    Ecommerce for Small Business


    Quick Stats

    ‣ Grocers have reported a 700% increase in online sales


    ‣ Online sales in May 2020 were $3.8B, 112% increase from May
    2019
    ‣ Online sales make up 8% of everything sold in Canada

    Ecommerce for Small Business


    The Future of Ecommerce
    ‣ Ecommerce is expected to nearly
    double by 2023 to more than
    $6.5B
    ‣ By 2021 53.9% of all ecommerce
    will happen on mobile devices
    ‣ Young Adults are the driving
    force

    Ecommerce for Small Business


    Ecommerce Platforms

    ‣ BigCommerce
    ‣ Wix
    ‣ Magento
    ‣ Shopify

    Ecommerce for Small Business


    Ecommerce website considerations

    ‣ Payment provider
    ‣ Currency
    ‣ Shipping
    ‣ Policies
    ‣ Inventory System

    Ecommerce for Small Business


    Next steps

    ‣ Research
    ‣ Find a web partner
    ‣ Ecommerce store creation & launch
    ‣ Create a post-launch plan

    Ecommerce for Small Business


    Post Launch Planning

    ‣ Overall plan
    ‣ Digital Marketing

    Ecommerce for Small Business


    Now What?
    The Website is Launched why don’t I have many sales?
    There are three major Digital Marketing Methods you
    can use to reach those looking for your product
    ‣ Search Engine Optimization (SEO)
    ‣ Search Engine Marketing (SEM)
    ‣ Social Media Advertising

    Ecommerce for Small Business


    Search Engine Optimization

    ‣ Increases the position of you


    website in search browsers
    ‣ Do not pay for clicks
    ‣ Local SEO helps you build local
    awareness
    ‣ Can take 6 months to see any results
    and up to 2 years to reach goals

    Ecommerce for Small Business


    Search Engine Marketing

    ‣ Pay for clicks


    ‣ Google & Bing Ads
    ‣ Intent based search ads Google Ads Cost
    $5,000 $5,000
    Revenue from Google Ads
    ‣ Brand Awareness Display ads $4,000
    $3,000
    ‣ Remarketing ads $2,500
    $2,000
    $1,000
    $0 $0
    Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct

    Ecommerce for Small Business


    Social Media Advertising

    ‣ Facebook, Instagram, Twitter,


    Snapchat, TikTok
    ‣ Free to use
    ‣ Pay for sponsored ads
    ‣ Can be time consuming to keep a
    strong presence

    Ecommerce for Small Business


    In Conclusion

    ‣ Research
    ‣ Find a partner
    ‣ Drive traffic
    ‣ Don’t let it become stagnant

    Ecommerce for Small Business


    Q+A

    You might also like